Online Marketing 2014 – Go Big Or Go Broke

Here’s the list of 20… And GO!

Why you need to “Go Big or Go Broke” with Online Marketing In 2014 –

  • 41% of people said social media would affect healthcare provider selection
  • Ages 50-64- second most likely group to search for health information online
  • Ages 30-49: group most likely to search online for health topics
  • 77% of patients used search prior to booking an appointment
  • 80% of Internet users (59 percent of US adults) seek online health information
  • 36% search for information for themselves
  • 48% search for information on behalf of someone else
  • 47% of Internet users look online for information about doctors or other health professionals
  • 55% of Internet users search for medical treatment or procedure information
  • 38% of Internet users look online for information about hospitals or other medical facilities

Why You Need Mobile Marketing

  • 40 average number of daily text messages among Smartphone users
  • 34 average number of times per day people check their Smartphone
  • 30% of patients using tablets or mobile devices for research and/or appointments
  • 64% of decision-makers access email via mobile devices

Why Video Marketing Is Important –

  • 1 billion YouTube unique user visits per month…Yes that’s a “B”
  • 87% of US Internet audience—188 million US Internet users—watched 37.7 billion online videos in August 2012 and that number has been growing hourly since!
  • Ages 18-34 YouTube reaches more adults in this group than any cable network

Why Good Content Matters –

  • 60% of people who feel more positive about a company or health system after reading good articles from them
  • 77% of Internet users read blogs
  • 70% of customers prefer getting to know a company from articles rather than ads

Its a lot to take in.  We know.  That’s why we’re here to help make sense of it all. Click Here To Get Your Free Consultation!