2nd Commandment of Internet Marketing for Urgent Care – “Thou shalt make thy website easy to find on Google”!
This is the second of a 10 blog series. To get the most out of this series it best to read them from the beginning as they build on each other. Click Here to view all of the blogs in this series. These are the top areas Urgent Care clinics struggle with when it comes to Internet Marketing. It can be a tricky task, but these 10 commandments will help.
This commandment focuses on SEO. (Search Engine Optimization)
The reason for the commandment having “Google” instead of “search engines” is that Google has the majority of the market share. They also own YouTube which is the 2nd largest search engine. When it comes to ranking that’s the only one that really matters. Also, if a website is ranking well on Google it is likely to be ranking well on most other major search engines as well.
For any given DMA (Designated Marketing Area) the term “Urgent Care” always gets the highest amount of activity on Google. When the results pull up it will place several options on the first page. In most cases the first to show up are paid ads. Under that lies the organic positioning that is graded based on SEO. To rank in the top spots there are several factors that are taken into consideration. Here’s a list of some of the key base factors:
1. Domain Age – The older the domain name the better. This shows Google that the business has been established for “x” amount of years and older companies are typically more stable and relevant.
2. Page Rank Authority – Google grades every website for authority and gives them a score between 0 – 10. The higher the number the better. This score is based on other websites that link to the site as a relevant source of information. The key is both volume and quality of these links.
3. Citation Flow – How many web directories have a listing for that business? The more the better. It takes a perfect match of Name, Address and phone number to count as a citation.
4. Trust Flow – This is graded by how many links pointing to the site are from trusted sources. The main purpose of this factor is quality control of links.
5. Indexed Page Count – How many pages are indexed in the search engine? Just because the page is created does not guarantee its acceptance on the search engines. There are a few factors that could keep this from being done correctly. Most of it comes down to how well the website in question has been built and the tools being used to market it. The more pages of quality information the better.
6. Backlinks – This metric is about the total volume of links pointing to the website, where are they coming from and where exactly are they linking to on the website. Some of these rules have changed drastically over the past couple of years, so it’s important to consult with a professional on this matter.
7. Social Relevancy – Google has begun to look to crowd sourcing when it comes to relevancy. How many people are following this company and how are engaged are they with their audience on social networking sites like Facebook, Twitter, LinkedIn, etc?
These are just 7 of several metrics that need to be reviewed, monitored and modified on a regular basis to rank well for a particular keyword. The main factor though is to not only look inward. All of these metrics need to be compared with the competition. The activity level needs to be more than them. The amount of work needed to rank number one will change based on the market, keyword and competition.
If you were to go to Google and search the keyword “urgent care” where does your website rank? If it’s not on the first page close to the top you are not reaching your target audience for that search. We can help. It all starts with a free consultation. Click Here to request your free consultation.