5th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Submit Thyself To Google Maps”! – Local Search
This commandment focuses on Local Search.
1. Search Engines using user IP’s to provide Geo-relevant search results – Back in the early 2000’s if someone wanted to see local options for a search they would have to include the city, state or region in the search with the key phrase. Over time Google along with other search engines have changed their methods to display results based on location of the searcher based on their IP address. This changed the game for local search. Local search is much faster and accurate on sites like Google.
2. Enhanced Content (Map Placement, Reviews, Menus, Reservations, Etc) – If there’s a local search result for a popular key phrase, (urgent care) Google will show “Enhanced Content”. For Urgent Care Clinics this will most likely show up as a map and pin dropped locations with reviews, driving directions and more. When enhanced content shows up for a local search it usually gains the most attention and ultimately new patients. Studies have shown that approximately 90% of the search traffic will click within the first 3 map results options on Google.
3. Mobile Searches thrive on Local Search data – When a smartphone is used to make a search it gives the search engine the option to pinpoint their exact location and give local search results based on where they are in relation to the search options. From there the user can click on the directions link and get turn by turn directions to an Urgent Care of their choice. When the need for Urgent Care arises it’s usually a fairly “urgent” matter, so the clinic that can be found the easiest and prove to be a quality location based on the quick reviews will win the new patient.
With this being so important it’s recommended to check the performance of business listings often for accuracy of information, reviews and placement for key search terms. If this hasn’t been done is a while or it’s been done with poor results being found we can help. Simply sign up for a free consultation. We can develop a plan to maximize getting new patience by using Local Search. Click Here to request your free consultation.