7th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Not Use iPhones To Create Company Videos”! – Video Marketing
This commandment focuses on Video Marketing.
The number 2 search engine in the world is YouTube. The only search engine to beat YouTube is Google. That speaks volumes about the type of content people in general like to see. Video is the most captivating of all content types. Here are some facts to help support the recommendation that video marketing is a great option for Urgent Care.
1. Video content gets the most engagement on Social Media – When building brand and/or awareness of a product or service having a video about it on Facebook, Twitter and other social networking sites will be much more impactful than a paragraph or image. A good rule of thumb is to keep the video under 3 minutes though. The engagement numbers drop significantly for longer videos.
2. Brand connection is stronger with video engagement – When a potential client learns about a company and what they have to offer through a video they are more inclined to feel a connection to that company which can be a valuable way to create separation from the competition.
3. Videos impress an audience – Having company videos is one way to attract by excellence. When a company can wield technology in an inspiring way it creates an attraction. Having a video is also a sign of success. Company videos have the reputation a being expensive. If a company has the funds to pay for a company video the potential client feels as though the company is stable and secure. Just as an FYI, if the company video was recorded using an iPhone this point may not be valid and could actually backfire and make the potential client think the company is a joke that can’t afford a professional video. It’s best to hire a specialist for video marketing. Video is a major part of corporate identity and it needs to be done at the best quality.
4. Google search – Google will highlight several types of content on the first page of search results for a key phrase. One of those areas are videos from YouTube. (Google owns YouTube) If there’s a video that has been optimized for a phrase such as “The Flu” it has a chance to pull up on the first page of results. This is a great way to get additional traffic and exposure on the internet.
If your Urgent Care Clinic does not have an active video marketing campaign we would love to offer you a free consultation to review how to grow your client base through video marketing. Click Here to request your free consultation.