Is Your Urgent Care Marketing Ready For Flu Season?
Fall is in the air! You know what that means! Flu season is just around the corner. Yikes. Are you maximizing your urgent care marketing strategy for flu season? Let’s talk about a couple simple ways we can help.
You may have noticed simple ads popping up on your computer screen the last time you googled a particular topic or visited a specific website. Ever wonder how your competitor got so lucky? Well, Google has a simple, straightforward way to market your business that can meet any budget. With Google AdWords, you set your daily ad budget. You can also change your budget anytime you like. Best part? You only pay when potential customers click on your ad to visit your website. Because let’s face it… how many people click past the first couple pages of Google’s search results? Very few! You want your urgent care message to pop up at the right time, relevant to the right search topics. You can also choose to advertise to potential customers two towns over or two thousand miles away.
You are what you like. Urgent care marketing for flu season can really thrive through the use of Facebook ads. These ads are targeted according to your Facebook profile information, including your age, location, education, relationship status, interests and much more. You are able to set a targeting filter to narrow down the scope of people who see your ad. When you “like” something on Facebook, you are essentially adding information to your personal information, and can then become part of the target market based on your most recent and relevant “likes.” Essentially, Google bases search criteria on the words you type, and Facebook bases search criteria on your personal information and interests. Both offer detailed reporting that can tell you what’s working and what isn’t, so you can work to constantly improve your urgent care marketing! Flu season doesn’t have a chance!!
Now that you have a basic understanding of some wonderful marketing tools for urgent care during flu season, let us help you work out the details and put together a customized campaign for you! To sign up for a FREE Urgent Care Marketing Analysis, Click Here.