Urgent Care Marketing: Be found online with SEO
At this point you may have a website already made in order to start your urgent care marketing campaign and it’s living on the web right now, but you don’t know what to do next. Unfortunately for websites, the concept of “build it and they will come” from the movie Field of Dreams, is not a method that will work.
In the process of vamping up your urgent care marketing campaign you have to be mindful of competitors. It is no doubt that patients have searched Google to find an urgent care millions of times. How many times do you think people made it past page three of their Google search before they made their decision on which urgent care to use? Not many and, in fact, there are some patients that never make it past page one of their Google search.
If your urgent care website isn’t on the first three pages of Google then it is likely that you just aren’t being found. If people cannot find your website then they will chose to go somewhere else. Your urgent care marketing campaign needs some help with search engine optimization(SEO). You have to get yourself noticed by Google if you want people to locate your website. Using SEO services can help you get to where you want to be and will help patients find you when they complete Google searches for urgent care facilities.
If you work with professionals that know how to use keywords on your website, then Google will be able to recognize the efforts put forth. By following the basic rules of getting found, you will be able to climb in rankings. It does take some time and effort to consciously updated your page enough so that it doesn’t become a “dead website” and fall off the rankings. but if you’re willing to put in the work to make your urgent care marketing campaign solid, the patients will find you.