Urgent Care Marketing: Get Active in Social Media
The holidays are a crazy, busy time of year for everyone trying to get things done on their checklists. While you will have some time away from the office, the urgent care marketing part of your job is not taking a break. Holidays seem to bring on even more illness and that means more patients, but even when they aren’t able to make it into your urgent care facility right away, they will still be participating in online activity like many people do. Social media blows up this time of year, because people are using it for personal use to post photos of their holiday get-togethers and to keep in touch with relatives far away. This is your urgent care marketing angel whispering in your ear. Be ambitious enough to make social media your focus this holiday season.
Urgent care marketing on social media is simple around the holidays. Just think of ways to tie in medical related posts, in a cheerful way. All you have to do is think of ways to involve your main target market. For example, you can ask questions to get people involved. It is helpful for people to see you participating in social media postings and if you want, you can schedule postings ahead of time. This will allow you to relax a bit when Christmas day and New Year’s Eve roll around.
Your urgent care marketing doesn’t have to be boring. Be creative above all else and don’t be afraid to sprinkle in holiday humor for festive social posting. This is a fun time of year and everyone enjoys seeing the spirit of the holiday season shine through. Not only will this make people smile, but it makes people see that your urgent care isn’t just a place, but that there is a human side to your business.
Have fun with your urgent care marketing postings on social media pages and have a Merry Christmas.