Urgent Care Marketing: Join the video craze
Urgent care marketing is no exception to the ongoing advancement of technology. With the increased use of the internet for business needs, you have to be willing to evolve or you’ll get left behind. As aspects of our lives becomes more technologically enhanced people expect more of it from you. Text is great, but do you know what is better? Videos. There are several reasons to integrate videos onto your website.
According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. Publishers who use graphics grow in traffic an average of 12% more than those who do not. The plus side to videos is that they tend to get more people to take notice with very little effort. You could be using video on your website and using them to post on social media as well. Have you ever scrolled through Facebook and stopped just because a video started playing? It may not have even been something you wanted to watch, but you did just because it was there.
Patients would much rather see a video play than read through pages of text. Moreover, patients using mobile devices would rather watch a quick, informational video than try to read through text on a condensed version of your urgent care website. More and more urgent care marketers are embracing visual content, because with it they see larger returns in terms of more followers. With more followers, there are more people being exposed to your urgent care marketing content.
If all this information can be used to increase patient visits, why not give it a try? Videos could be the answer to fleshing out your urgent care marketing campaign.