Urgent Care Marketing: Patients trust online reviews
When planning out your urgent care marketing campaign there are so many aspects to consider. A very powerful way to keep patients coming to your facility for care is managing your reputation. Imagine if your urgent care has been established, you have a website and you’re trying to go full speed ahead, but a negative review has people turning away. Your urgent care marketing strategy might be to include some reputation management tools.
So you think you’re providing the most excellent customer service? Just keep in mind, that what people say about you online has become the most influential way others decide whether they want to visit your urgent care. Online reviews are becoming one of the most important reflections of your urgent cares’ quality, the doctors’ reliability and their skills.
According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. This is why reputation is so vital. All of your other urgent care marketing strategies such as SEO, social media postings and local search optimization are meant to put you in the spot light which means that they will inevitably lead patients to check you out.
If you have a reputation management system in place you will be able to know what your patients are saying about you. This way, you can tweak your customer service skills for better performance in the future. By having a professional marketing team help you, many disastrous reviews can be eliminated before they bring you down. Great reviews will be distributed to multiple review sites. By being able to keep tabs on what is being said about your urgent care, it can help you head off major issues before they boil over.