Urgent Care Website Updates Vital To Validity
Websites aren’t like the famous rotisserie machine with the tagline “set it and forget it”. If you haven’t touched your website in over a year, there may be things that are outdated. With each passing year, technology has brought in a set of guidelines to follow. Your website might not be relevant to what it popular right now. In part one of this series, we talked about 2 reasons why it is important to keep your urgent care website updated. Today, we’re going to touch on 1 more reason why you should update your urgent care website.
Updates make your urgent care look put-together.
We saved the biggest reason for last, because it’s the most noteworthy! As an urgent care facility treating patients, you certainly don’t want to look unprofessional. If anyone needs to look well put-together and organized, it’s an urgent care. The first place people will look for you, is online. Do you want your website casting you in a bad light? We hope not. No one wants to even think about visiting a doctor that hasn’t got it together. Sloppy websites bring to mind sloppy care and who knows where those mental images could go.
Aside from potential patients, think about your current patients. The only way to keep them coming back to your website, helping you to stay relevant on search engines, is to give them a reason to want to come back. The first step is bringing your website out of the 1990’s and to reflect that you’re present in 2016! The second step is to offer minor updates every so often, such as latest news, recent activities, or important information found in your blog.
PS: Don’t actually promise updates, unless you plan to provide them.
In case you missed the first part of this post, let it be known that we fully understand the need to update your urgent care website, because even we have had to have a transformation of our own.