2 Signs You Have An Outdated Urgent Care Website
How long has it been since you’ve seen any activity on your urgent care website? Are you even keeping track? If you are looking after it and you have noticed that little to no traffic is hitting your urgent care website, then chances are you’re losing out on patients. We know you’re busy trying to run your clinic, but marketing yourself online is a vital component to staying relevant to those looking to be treated by your doctors. Are you not certain if your website is applicable?
Here are 2 clues your urgent care website is obsolete.
1.) You Don’t Have The “Never-Ending Scroll”: As you may know, many patients will be viewing your urgent care website on their cell phones or similar mobile devices. Nothing is more irritating to a cell phone user who is trying to access a website that isn’t optimized well for smaller screens. Having to move the screen around in order to read content is a good way to make patients click the back button and look elsewhere. The newest trend is to have information on your homepage that is just enough content to help people understand what’s going on, but having it in a format that allows them to simply scroll up and down (not left, right, up, down, minimizing the screen and decreasing it with their fingers).
2.) You Have No Ties To Social Media: More than half of the world is online and on social media. Believe it or not, people do look at social media for information about businesses from time to time. They will want to look at the “about” section, see your pictures, know what you have going on and see if you’re offering any helpful information. If your website has no links to social media then you’re doing yourself a giant disservice. In addition to achieving higher rankings on search engines, urgent care websites with plenty of social media tie-ins will attract more patient traffic straight from their networks.
If you’d like to learn more, come back to read part 2 of this series! If you find that your website is outdated and you need help with your urgent care website overhaul, we’re here to help! Give us a call @ 405-788-2619.