Updating Your Urgent Care Website: Are There Rules?
Website design, like all other forms of technology, are seemingly always evolving. If your urgent care website has been the same since the 1990’s, or even the early 2000’s, then it’s probably stuck in cyberspace and not being found by many people. Those that do happen to stumble upon it most likely click the back button faster than they can blink. So, when should you update your urgent care website?
Well, the truth is that you’re way past the expiration date on updating if you haven’t done so since the early 2000’s or before. Let’s go out a limb here and imagine that you’ve updated within the last 2-5 years. Sadly, this may mean that you’re still behind on the design trends, because things in the world of technology change quickly.
As your urgent care website should be focused on the user experience, keep in mind that certain design pieces do make a difference. Here are some of the best things that are still pretty popular:
- High definition images
- Hover images
- Parallax scrolling
- Infinite scrolling (also referred to as the never-ending scroll)
- Background videos and animations
When used properly all of these elements have the ability to enhance a page’s content, but if you’re thinking of utilizing these to build up your urgent care marketing campaign just be careful not to overload the background and cause a distraction from your brand’s true message. Tasteful design displays do matter to how your website comes across to viewers.
Some will tell you there are no rules when it comes to deciding when to re-design or completely rebuild your urgent care website, but we’d say that due to the ever changing website design trends that a good rule of thumb is to check back every 2 years to see if things are still on the up and up.
We’d be happy to help you with your website and urgent care marketing. If your website is old school and you need some help bringing it up to speed, don’t hesitate to give Urgent Care Marketing 2 Point 0, Inc. a call @ 405-788-2619.