Facebook Has Changed Urgent Care Marketing… Again!
Some urgent care managers have tried urgent care marketing on their own and often believe that no one would click an ad these days.
Our urgent care marketing company is no stranger to utilizing Facebook and other social media platforms to help our clients reach more followers, but the name of the game has changed overtime. Now, Facebook ads are no longer just a “one size fits all” mechanism to help potential patients recognize an urgent care clinic.
Facebook ads now come in several varieties! You can choose to do video ads, multi-product ads, photo ads, event ads, retargeting ads, or boosted post ads, just to name a few.
What’s more important is that, as a company, we’ve really learned a lot about harnessing the powers of Facebook ads to make them both highly effective and fully optimized. For example, using the proper targeting methods ensures that the cost of the ads will remain as low as possible while still attracting the correct audience.
The biggest mistake for urgent care marketing with Facebook ads is believing that you have to target EVERYONE.
There is a large enough Facebook audience that you don’t have to be afraid of narrowing down your selection! In fact, statistics tell us that as of the fourth quarter of 2016, there were a recorded 1.86 billion monthly active users. With that being said, you should have no problem picking a targeted group of people (such as by age, gender, their location, their profession, etc.) and still reaching plenty of people.
The large amounts of people practically living digitally on Facebook should be enough for you to be interested in advertising your urgent care marketing campaign. In case you need a little more convincing, here are 3 reasons why Facebook ads are working better than ever:
- They can be relevant to today’s society.
- They have the potential to be visually appealing.
- They can provide a clear “call-to-action”.
Diving in to get things just right does take a bit of a learning curve and if you’re simply too busy to do it yourself, that’s where companies like ours come into play. We’d love to help you stay up-to-date and take advantage of the newest trends circling Facebook ads. If you need our help, we’re here. Give Urgent Care Marketing 2 Point 0, Inc. a call @ 405-788-2619 to discuss your next campaign.