urgent care marketing principles

Reflection Upon Our Adopted Urgent Care Marketing Principles: Part 1

Drawing Inspiration From The Go-Giver For Urgent Care Marketing

The truth is that since the founding of our urgent care marketing company we’ve always sought to do the “right thing” for our clients. The world of business is already so full of those who take payment, but do not satisfy their customers. We did not ever wish to be that kind of urgent care marketing company; thus, we started doing business by reading a book.

We have held steadfast to the inspirational principles taught within the The Go-Giver, a wonderful book written by Bob Burg about several valuable business lessons. Today, we’d like to reflect on a few of the laws provided in the book and explain how we have accepted each of them into our own way of conducting our urgent care marketing business, even after all these years.

Law #1- The Law Of Value: Your true worth is determined by how much more you give in value than you take in payment.

Of course, to stay in business any company has to make money and it’s not a terrible thing to do in order to provide for the well-being of employees and sustain the business. The problem comes when business to business relationships are built solely on price and the providing business owner in the relationship does not care whether their customer survives in the end. To prevent this from happening, our urgent care marketing company has made it a point to put into practice the lesson of giving services for a fair price, but ultimately knowing the difference between price and value.

Law #2- The Law Of Compensation: Your income is determined by how many people you serve and how well you serve them.

Many times our customers have price shopped before settling on hiring us. They tell us they have found that our prices were very fair for what we’ve managed to accomplish for them in return. After helping one urgent care chain become successful the word spread and others started to find us. We believe that how well we served others was a testimonial in itself which has, in turn, guided others to seek out our services.

These are only the first 2 of 5 laws we follow and we’ll be talking more about the rest of them in our next post.

If you’re an urgent care clinic owner looking for a company that will work with you to help you make your vision for urgent care marketing happen, we’d be happy to help!