Drawing Inspiration From The Go-Giver For Urgent Care Marketing
In part one of this blog series we shared 2 out of 5 of the inspirational principles that we utilize in our everyday urgent care marketing business. These valuable lessons are plucked directly from the The Go-Giver, a book written by Bob Burg. Today, we want to reflect on the remaining 3 principles and how we have used them and continue to conduct much of our business with them in mind.
Law #3- The Law Of Influence: Your influence is determined by how abundantly you place other people’s interests first.
Simply put, people will do business with those they know, like, and trust. How did we do that? First, we did what we said we would do! Our urgent care marketing team never made false promises about what it was that we did for our urgent care business owner customers. We also continue to put ourselves in their path rather than hiding in the background. We have regular meetings to ensure that our customers get to know us, understand what we’re doing, and begin to trust our word is good. Furthermore, we give the customers a chance to weigh in on marketing decisions regarding their urgent care clinics.
Law #4- The Law Of Authenticity: The most valuable gift you have to offer is yourself.
After all, what good is having the skills to perform without showing our true selves? Our urgent care marketing team strives to not only talk about what we can do, but we show that we truly know our stuff.
Law #5- The Law Of Receptivity: The key to effective giving is to stay open to receiving.
If you throw a ball into the air with an open hand, but then close your as the ball falls back down it’s probably going to hit you in the face! It’s a lot safer for you if you decide to try to catch that ball once it comes down. Much in the same way, when we throw out more of our urgent care marketing efforts for less than we take in payment that’s giving and we have to be open to accepting that the fruits of those labors will come full circle and provide for our business. That’s receiving.
These are the laws we follow and it’s made us humble in our urgent care marketing practices. If you’re an urgent care clinic owner looking for a company that will work with you to help you make your vision for urgent care marketing happen, we’d be happy to help!