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Reflection Upon Our Adopted Urgent Care Marketing Principles: Part 2

Drawing Inspiration From The Go-Giver For Urgent Care Marketing

In part one of this blog series we shared 2 out of 5 of the inspirational principles that we utilize in our everyday urgent care marketing business. These valuable lessons are plucked directly from the The Go-Giver, a book written by Bob Burg. Today, we want to reflect on the remaining 3 principles and how we have used them and continue to conduct much of our business with them in mind.

Law #3- The Law Of Influence: Your influence is determined by how abundantly you place other people’s interests first.

Simply put, people will do business with those they know, like, and trust. How did we do that? First, we did what we said we would do! Our urgent care marketing team never made false promises about what it was that we did for our urgent care business owner customers. We also continue to put ourselves in their path rather than hiding in the background. We have regular meetings to ensure that our customers get to know us, understand what we’re doing, and begin to trust our word is good. Furthermore, we give the customers a chance to weigh in on marketing decisions regarding their urgent care clinics.

Law #4- The Law Of Authenticity: The most valuable gift you have to offer is yourself.  

After all, what good is having the skills to perform without showing our true selves? Our urgent care marketing team strives to not only talk about what we can do, but we show that we truly know our stuff.

Law #5- The Law Of Receptivity: The key to effective giving is to stay open to receiving.

If you throw a ball into the air with an open hand, but then close your as the ball falls back down it’s probably going to hit you in the face! It’s a lot safer for you if you decide to try to catch that ball once it comes down. Much in the same way, when we throw out more of our urgent care marketing efforts for less than we take in payment that’s giving and we have to be open to accepting that the fruits of those labors will come full circle and provide for our business. That’s receiving. 

These are the laws we follow and it’s made us humble in our urgent care marketing practices. If you’re an urgent care clinic owner looking for a company that will work with you to help you make your vision for urgent care marketing happen, we’d be happy to help!

urgent care marketing principles

Reflection Upon Our Adopted Urgent Care Marketing Principles: Part 1

Drawing Inspiration From The Go-Giver For Urgent Care Marketing

The truth is that since the founding of our urgent care marketing company we’ve always sought to do the “right thing” for our clients. The world of business is already so full of those who take payment, but do not satisfy their customers. We did not ever wish to be that kind of urgent care marketing company; thus, we started doing business by reading a book.

We have held steadfast to the inspirational principles taught within the The Go-Giver, a wonderful book written by Bob Burg about several valuable business lessons. Today, we’d like to reflect on a few of the laws provided in the book and explain how we have accepted each of them into our own way of conducting our urgent care marketing business, even after all these years.

Law #1- The Law Of Value: Your true worth is determined by how much more you give in value than you take in payment.

Of course, to stay in business any company has to make money and it’s not a terrible thing to do in order to provide for the well-being of employees and sustain the business. The problem comes when business to business relationships are built solely on price and the providing business owner in the relationship does not care whether their customer survives in the end. To prevent this from happening, our urgent care marketing company has made it a point to put into practice the lesson of giving services for a fair price, but ultimately knowing the difference between price and value.

Law #2- The Law Of Compensation: Your income is determined by how many people you serve and how well you serve them.

Many times our customers have price shopped before settling on hiring us. They tell us they have found that our prices were very fair for what we’ve managed to accomplish for them in return. After helping one urgent care chain become successful the word spread and others started to find us. We believe that how well we served others was a testimonial in itself which has, in turn, guided others to seek out our services.

These are only the first 2 of 5 laws we follow and we’ll be talking more about the rest of them in our next post.

If you’re an urgent care clinic owner looking for a company that will work with you to help you make your vision for urgent care marketing happen, we’d be happy to help!

Urgent Care Marketing- Kind Attitude

Urgent Care Marketing Via Kind Attitudes

Urgent Care Marketing Isn’t All Online

When our business, Urgent Care Marketing 2.0, was first launched we started with putting in the work necessary to bring urgent care clinics to a higher ranking on Google. Since then, we’ve branched out a little more in the coaching side of things to really help urgent care business owners make their clinics a place patients truly want to visit. After all, what good is a glowing online presence if when the patient walks in the door all they are greeted with is one ugly attitude after another?

One of our urgent care marketing services includes managing online reputations for our customers, but we do not wear the “black hat” in this situation. This means that we take the honest feedback from patients that visit your urgent care clinics and we let you, the owners, know what is said when a negative review comes through.

From our urgent care marketing efforts we’ve come to realize that if these bad situations are never dealt with on a personal level, then it really doesn’t matter if the online presence shows that you’re doing wonderfully. Overtime, the patients will begin to realize this, too and they will stop coming!

Our urgent care marketing team encourages urgent care clinic owners to listen to the honest feedback from patients and try to correct the situation if they have something negative to say. For example, if reviews repeatedly come in declaring that the front desk staff member was rude or appeared to “hate their job” then this should be addressed to avoid the same type of review from continuing.

Remember that it couldn’t be more important for you to maintain your urgent care marketing by making sure that your hired staff try to present a kind attitude towards the patients visiting your urgent care clinics, because without them you wouldn’t be in business.

This is just a friendly reminder from our team to yours. Have a fabulous day and may you and your staff members remember to smile.

If you’d like to know more about marketing, please feel free to give Urgent Care Marketing 2.0 a call at 405-788-2619.

Facebook Ads- Urgent Care Marketing

The New Trends Of Urgent Care Marketing With Facebook Ads

Facebook Has Changed Urgent Care Marketing… Again!

Some urgent care managers have tried urgent care marketing on their own and often believe that no one would click an ad these days.

They’re wrong!

Our urgent care marketing company is no stranger to utilizing Facebook and other social media platforms to help our clients reach more followers, but the name of the game has changed overtime. Now, Facebook ads are no longer just a “one size fits all” mechanism to help potential patients recognize an urgent care clinic.

Facebook ads now come in several varieties! You can choose to do video ads, multi-product ads, photo ads, event ads, retargeting ads, or boosted post ads, just to name a few.

What’s more important is that, as a company, we’ve really learned a lot about harnessing the powers of Facebook ads to make them both highly effective and fully optimized. For example, using the proper targeting methods ensures that the cost of the ads will remain as low as possible while still attracting the correct audience.

The biggest mistake for urgent care marketing with Facebook ads is believing that you have to target EVERYONE.

You don’t!

There is a large enough Facebook audience that you don’t have to be afraid of narrowing down your selection! In fact, statistics tell us that as of the fourth quarter of 2016, there were a recorded 1.86 billion monthly active users. With that being said, you should have no problem picking a targeted group of people (such as by age, gender, their location, their profession, etc.) and still reaching plenty of people.

The large amounts of people practically living digitally on Facebook should be enough for you to be interested in advertising your urgent care marketing campaign. In case you need a little more convincing, here are 3 reasons why Facebook ads are working better than ever:

  • They can be relevant to today’s society.
  • They have the potential to be visually appealing.
  • They can provide a clear “call-to-action”.

Diving in to get things just right does take a bit of a learning curve and if you’re simply too busy to do it yourself, that’s where companies like ours come into play. We’d love to help you stay up-to-date and take advantage of the newest trends circling Facebook ads. If you need our help, we’re here. Give Urgent Care Marketing 2 Point 0, Inc. a call @ 405-788-2619 to discuss your next campaign.

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Urgent Care Marketing: Using Clickbait Versus Piquing Genuine Interest

Does Your Social Media Urgent Care Marketing Draw Patients In?

Anyone who regularly checks in on social media will tell you that when an important event occurs, just about everyone “reports” it. In fact, according to data collected from 2016, the Pew Research Center tells us that about 62% of adults in the United States get their news from social media! As social media becomes increasingly more of a go-to place for information of all kinds one thing that really has started to turn consumers off is clickbaiting. So, ask yourself does your urgent care marketing consist of posting headlines that will genuinely pique the interest of potential patients or are you posting clickbait?

If you’re not certain whether your urgent care marketing content on your social media pages is considered clickbait material or genuine material, we’ll help you to understand the difference, today.

Clickbait:

For journalists, writing clever headlines to grab the attention of readers used to be a true skill. These days any entity on social media can be considered a source of “news”, helpful information, or important data, but one has to be careful about they classify as such. Headlines are being used on social media to lure people into clicking on the proposed article, but if the content that follows isn’t what the headline makes it out to be then that is considered clickbait.

As an urgent care company the last thing you want to do is “trick” your followers or potential patients by providing sensationalized or misleading headlines just for the sole purpose of getting more users to your website. Your urgent care marketing efforts aren’t worth the risk of diminishing your reputation. If you continue posting misleading material your followers will soon stop following you!

Genuine Interest:

You can still utilize psychological techniques to pique the curiosity of your readers. Increasing the “click rate” on an urgent care marketing social media post can be as simple as being less detailed in your headline. Here are a few example headlines:

  • Most patients have no idea this is true…
  • You’re not going to believe this…
  • This information could save your life…

The lines above are examples of drawing your patient in, but this only works if you attach those headlines to real data you’ve found to back up what you’re claiming is interesting. See the difference between clickbait and provoking genuine interest?
We hope so! Good luck with your social media posts!

If you have questions for our urgent care marketing team, we can be reached by clicking here!

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The Importance Of Ongoing Urgent Care Marketing

Why Urgent Care Marketing Requires Upkeep

Whether you’re paying an internet marketing company to get your name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped urgent care marketing?

The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some urgent care marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.

Why does the drop off happen so fast?

Think about all the urgent care competition you may have out in your region or even in the nation. If they are fighting for the same number one slot on Google results for “urgent cares” and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.

We know that urgent care marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your urgent care marketing by yourself, but you can no longer handle those duties along with those of running your urgent care clinic, please feel free to contact our urgent care marketing team.

We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!

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The Importance Of Local Directories For Urgent Care Marketing

Urgent Care Marketing: Getting You Found

Perhaps, the only thing you think about in terms of your urgent care marketing campaign is getting your name to be as close to the top of the Google search results as possible, but if you’re not making use of local directories then you’re harming your chances of this happening. Many may wonder what being on Citysearch, MerchantCircle, or Insider Pages has to do with ranking higher and being found. We’re here to explain a bit more about why these local directories and many more are very important.

Urgent care marketing is very involved. One of the best things you could spend money on is getting your name on as many local directories as possible with the correct data. Google is the like the head honcho, but they do pull information from all over the internet, including other directories, to prove relevancy and accuracy with urgent care clinics they allow to be at the top of search results. The more internet saturation you have for your urgent care, the more likely it is that you’ll be found due to having a higher ranking.

The cons to managing these local directory listing yourself is that the data can often be changed from what you originally intended. In fact, records indicate that data is able to be changed on many directory sites by the common user. Furthermore, it is reported that these random changes can occur, on average, once every 6 days. Obviously, having the correct information about your urgent care going out to the public is pretty important.

The good news is that our urgent care marketing team has tools to help you get listed quickly in the top directories. The benefit to having someone, like our urgent care marketing team, manage all of these local directory listings for your urgent care is that we can control the data to make certain that it shows up how it is supposed to.

In addition to being listed appropriately with our methods, we can also make use of these local listings to help you get your patient reviews sent out to the various directory locations. Having reviews is just as important as being listed. A lack of reviews will only prove to Google your irrelevance even more, thus; you want to have reviews spread out across the internet for Google to see.

These reasons alone are pretty compelling as to why you should want to take advantage of being listed on local directories. If you’d like to know more about this, have other questions, or just want to contact our urgent care marketing team, please feel free to give us a call @ 405-788-2619.

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When Should You Update Your Urgent Care Website?

Updating Your Urgent Care Website: Are There Rules?

Website design, like all other forms of technology, are seemingly always evolving. If your urgent care website has been the same since the 1990’s, or even the early 2000’s, then it’s probably stuck in cyberspace and not being found by many people. Those that do happen to stumble upon it most likely click the back button faster than they can blink. So, when should you update your urgent care website?

Well, the truth is that you’re way past the expiration date on updating if you haven’t done so since the early 2000’s or before. Let’s go out a limb here and imagine that you’ve updated within the last 2-5 years. Sadly, this may mean that you’re still behind on the design trends, because things in the world of technology change quickly.

As your urgent care website should be focused on the user experience, keep in mind that certain design pieces do make a difference. Here are some of the best things that are still pretty popular:

  • High definition images
  • Hover images
  • Parallax scrolling
  • Infinite scrolling (also referred to as the never-ending scroll)
  • Background videos and animations

When used properly all of these elements have the ability to enhance a page’s content, but if you’re thinking of utilizing these to build up your urgent care marketing campaign just be careful not to overload the background and cause a distraction from your brand’s true message. Tasteful design displays do matter to how your website comes across to viewers.

Some will tell you there are no rules when it comes to deciding when to re-design or completely rebuild your urgent care website, but we’d say that due to the ever changing website design trends that a good rule of thumb is to check back every 2 years to see if things are still on the up and up.

We’d be happy to help you with your website and urgent care marketing. If your website is old school and you need some help bringing it up to speed, don’t hesitate to give Urgent Care Marketing 2 Point 0, Inc. a call @ 405-788-2619.

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Getting More Reviews The Easy Way

Automatically Asking For Patient Reviews

You’re probably aware that one of the largest pieces of the urgent care marketing puzzle consists of maintaining reviews, but how do you get them? A lot of the old fashion methods for review requests consisted of gathering a long list of patient emails, waiting until you had a worthy amount, and sending out bulk emails. Is this your method?

The problem with this method is that many people have began to recognize this bulk email as spam. In most cases it would never even get opened. If you waited too long to ask a patient about their visit they may have already forgotten what their initial feelings were towards your office and leave a subpar review.

How would you like to see your review ranking on websites like Google rise? Maybe you have a great ranking, but you’d like to double, triple, or even quadruple the current number of reviews that you receive on a regular basis? This isn’t impossible! In fact, our urgent care marketing team has taken the same concept of review request emails and made them more personalized and a lot faster for each patient.

This seems like a daunting task and sounds like it would take a lot of extra effort on your part, however; with the right tools in place it doesn’t take any longer than it does to gather the patient’s data that your front desk staff should already be gathering when they visit your urgent care clinic.

With the entrance of a patient’s email address into the review portal, that we set up for your office staff to utilize, a single automated email message gets sent to just that one patient right around the time they leave the office. This is the key to the whole method as that way the visit is still very fresh on the patient’s mind by the time they get the email request.

So ask yourself if your urgent care marketing technique is in need of more patient reviews. If so, let us show you how it’s done!

Contact our urgent care marketing team to learn more @ 405-788-2619.

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Clues Your Urgent Care Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Urgent Care Website

If you are one of those urgent care owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing patients to other competitors. In part one of this series, we went over 2 signs that you have an outdated urgent care website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your urgent care website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering Urgent Care Marketing online, search engine optimization is not optional. It is vitally essential to the success of your urgent care. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers (potential patients) brings us evidence that the majority of people never even click past page 1 of search engine sites like Google. If you’re website is on page 5 or beyond then there is a great change that your urgent care website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your urgent care website overhaul, we’re here to help! Give us a call @ 405-788-2619.