Social Network Marketing – It’s Not Just Facebook Anymore

Over the last several years we have seen an increase in business to consumer interactions on social media. This intimate level of connection has proven to be very profitable. Any time you can create a connection with an audience it is golden.  In the beginning there was Myspace… Not too many businesses were able to use it to reach an audience. It was the wrong concept. Then it was Facebook. Overnight it seemed to take Myspace out of the light. That has been “The” social network of choice for Americans. (1.3 billion world wide) If you have an Urgent Care Clinic this one is a no brainer! You should have a business page for your clinic and you should be posting and engaging often. Here’s where the fun comes in. Since Facebook has had such tremendous success there have been several new social networking sites that have popped up. Now you must be all things to all people. Some are going to be looking to Twitter. Others LinkedIn, Google + or even Instagram and Pinterest. It’s important to know your audience and which social platform they prefer. You could be missing out on business just for not speaking the right social lingo or not speaking it the right way or frequency. Here’s some interesting info and a chart from the PEW Research Center:

Social Stats PEWSome 73% of online adults now use a social networking site of some kind. Facebook is the dominant social networking platform in the number of users, but a striking number of users are now diversifying onto other platforms. Some 42% of online adults now use multiple social networking sites. In addition, Instagram users are nearly as likely as Facebook users to check in to the site on a daily basis. These are among the key findings on social networking site usage and adoption from a new survey from the Pew Research Center’s Internet Project.

Despite recent growth by services such as Pinterest and Instagram, Facebook remains the dominant social networking platform

As in previous Pew Research surveys of social networking usage, Facebook remains the dominant player in the social networking space. Some 71% of online adults are now Facebook users, a slight increase from the 67% of online adults who used Facebook as of late 2012.  Click Here to read the full report from PEW

 

As you can see, Facebook still has the majority, but I would start diversifying now.  You never know what site will come by and take the crown from Facebook, just like it was taken from Myspace.    If you would like to see how well you are doing with your social media campaign simply sign up for our free analysis.  We will not only show you your score, but we will give you a look at 3 of your top competitors! Click Here to get your free report!

Online Marketing 2014 – Go Big Or Go Broke

Here’s the list of 20… And GO!

Why you need to “Go Big or Go Broke” with Online Marketing In 2014 –

  • 41% of people said social media would affect healthcare provider selection
  • Ages 50-64- second most likely group to search for health information online
  • Ages 30-49: group most likely to search online for health topics
  • 77% of patients used search prior to booking an appointment
  • 80% of Internet users (59 percent of US adults) seek online health information
  • 36% search for information for themselves
  • 48% search for information on behalf of someone else
  • 47% of Internet users look online for information about doctors or other health professionals
  • 55% of Internet users search for medical treatment or procedure information
  • 38% of Internet users look online for information about hospitals or other medical facilities

Why You Need Mobile Marketing

  • 40 average number of daily text messages among Smartphone users
  • 34 average number of times per day people check their Smartphone
  • 30% of patients using tablets or mobile devices for research and/or appointments
  • 64% of decision-makers access email via mobile devices

Why Video Marketing Is Important –

  • 1 billion YouTube unique user visits per month…Yes that’s a “B”
  • 87% of US Internet audience—188 million US Internet users—watched 37.7 billion online videos in August 2012 and that number has been growing hourly since!
  • Ages 18-34 YouTube reaches more adults in this group than any cable network

Why Good Content Matters –

  • 60% of people who feel more positive about a company or health system after reading good articles from them
  • 77% of Internet users read blogs
  • 70% of customers prefer getting to know a company from articles rather than ads

Its a lot to take in.  We know.  That’s why we’re here to help make sense of it all. Click Here To Get Your Free Consultation!

Leadership

“Leadership is not about titles, positions or flowcharts. It is about one life influencing another.”
― John C. Maxwell

Patient Reviews – They Will Make Or Break You!

Over 90% of the US population use Google to find local products and services.  This means Urgent Care too!  As of right now, over 368,000 people in the us “Googled” the phrase “Urgent Care” in the last 30 days.  When the search results appear, Google will have detected the users local area and shown a list of relevant choices in the Maps area.  The first thing to pay attention to is your placement in that list.  If you are not in the top 3 you probably won’t get much attention… Unless you have something that stands out.  REVIEWS!!!  How are they looking?  Of that 90% that “Googled” to find you, 97% made their decision based on the reviews.  I have seen Urgent Care Clinics at the top of the Maps and never get any new business from it due to an overwhelmingly bad perception painted by the negative reviews of other patients.  Its hard work to get to the top of that list.  It would be heart breaking to have that work go to waste by bad reviews.

Now other Urgent Care Marketing companies will tell you that Healthgrades.com is the most trusted site to read reviews of physicians.  Well, I beg to differ!  The facts I see show otherwise.  If you go to http://www.alexa.com, (a website to grade other sites and give insightful data) you can look up www.healthgrades.com.  It shows that over 67% of its traffic comes from search engines like Google.  That means that about a 3rd of their traffic is made up from referral and direct traffic or paid ads.  The majority does not even know that the site exists.  Now I will say that it is good to have your physicians’ profiles updated on Healthgrades, but I wouldn’t put as much time and effort into pumping reviews to it.  The other thing to consider about Healthgrades is that people are savvy.  When they see a site like this they feel as though they are getting pushed with the provider who pays the most to be at the top.  Although this is not always true of directory sites, it is quite common.  They also know that they are in the game to make money off of the traffic to the site through ads.  The 3rd thing is that it is yet another website in the way of them making a quick decision.  We don’t have time to click through directory to directory to find a reputable Urgent Care Clinic.  If they go to Google, which they do, they can see a list with reviews that are monitored and quality checked by Google, the worlds largest search engine.  By the way, only about 50,000 people in the last 30 days looked specifically for Healthgrades on Google.  Compare that to the above number of people who searched “Urgent Care” in the last 30 days. (368,000)  That doesn’t even count all of the variables of the phrase.  Example Urgent Care in (name a city)

If your clinic is having trouble getting found in the Maps area of Google, or if when they do find you they see several bad reviews, we can help.  The first step is filling out our request form for your Free Business Listing Report.

Click Here to get started!

Seven Steps to Success

“Seven Steps to Success
1) Make a commitment to grow daily.
2) Value the process more than events.
3) Don’t wait for inspiration.
4) Be willing to sacrifice pleasure for opportunity.
5) Dream big.
6) Plan your priorities.
7) Give up to go up.”
― John C. Maxwell

3 General Rules of Social Media Marketing

  1. Content That Catches Interest – Material that rises to the level of “only adequate” isn’t going to attract or retain readers. Raise the bar on creative content, and if it isn’t truly relevant or interesting don’t drive people away with boring information.
  2. Know your audiences, yes there are many –  You will have more than one, big, generic audience. Although there will be overlaps, drill down to the specifics of exactly who you are talking to, what is relevant to their needs and interests, why you want to reach them, what formats or media reach them best, and precisely what you want them to know.
  3. Listen – Stay tuned into the conversation, comments and feedback that play into the “voice of the customer.” Support and extend topics and ideas that are of greatest interest among the audience (even if you are not interested in them.)  Keep it fresh with frequent updates. Content gets stale fast. New and updated content attracts attention, but visitors assume that slow-to-change material holds little or no value.  What’s more, search engines also like regular updates and don’t like static pages. (Blogs help with this!)

If you would like to see how your social marketing skills are doing we would love to help.  We have a free report that will show you your engagement scoring on Facebook, Twitter, LinkedIn, Google + and Pinterest.  It will also let you see 3 of your competitors are doing as well! Click Here to Get Started!

First Week Of 2014 Gone!

Well, a week has already passed in 2014.  Time does not slow down!  It always seems like we have less of it every day.  There are 2 ways to handle this ever growing problem.

1.  Find a better way to manage it

The more efficiently we can use our time the better you feel and you will get more accomplished.  Take the time to analyze how your time is being spent.  From there you can develop a plan to eliminate the time wasters and focus on the things that truly matter.  Here is a link to a free time management quiz that should help you get started.

Time Management Quiz

2. Delegate tasks that you don’t have time for

Most of the reason why we don’t have enough time to complete everything we need to do is because we are literally trying to do EVERYTHING!  Not only are you taking on too many tasks, but you are taking on tasks that you have little expertise in.  Many Urgent Care Clinic Marketing Directors have a great understanding of what is needed to drive in new and repeat customers.  Where most of them struggle is implementation of the plan.  They are the ones who get stuck with doing everything marketing and PR related.  They can usually handle most of it without a problem.  Then there’s the website… Facebook, email marketing, and the list goes on.  Not only does the list go on, it keeps changing making it virtually impossible to keep up with.  That is where Urgent Care 2.0 comes in.  We spend all of our time mastering the arts of online marketing.  With our expertise at your disposal we can save you countless hours of marketing research and implementation.  Not only will you save time, but you will get better results due to our experience and ongoing familiarity in Urgent Care Marketing.  Get started with a Free consultation.  There’s no obligation, just an analysis and a recommendation from the industry’s leaders on how to improve your situation.  CLICK HERE to get started!

Knowledge and Care

“People don’t care how much you know until they know how much you care”
― John C. Maxwell

Happy New Year! Top 10 Urgent Care Marketing Resolutions for 2014

I hope that all of you reading this are enjoying the first new day of the year! If you are like most business owners/managers you may be thinking on how to better run your Urgent Care / Walk In Clinic business. Here are the “Top 10” things to keep in mind about the coming year and how it will affect your business.

1. Get the most out of your technology spending

Many of the businesses we help have spent some big bucks on a combination of about 15 – 20 techno tools to help then run and/or market their business. Not only is some of it a bit excessive, they also can’t use all of the tools effectively or consistently. I can’t even begin to tell you how much money is wasted every month on unused subscriptions and tools.

The solution – Go through and review the tools and subscriptions you have. Document the cost and how often it is being used. From there give it a priority score of 1 – however many total tools you have with 1 being the most important. From here you can see very quickly where you can cut some dead weight. Just don’t make the mistake of cutting a tool that could greatly benefit your company, but is currently not helping due to a lack of use or understanding. Instead, make the decision to get trained on the tool and make the time to use it or hire a company that specializes in that tool or field to take care of it for you.

2. Get ahead of the mobile curve

Of all the Urgent Care / Walk In Clinics we do marketing for the fastest growing trend is “Mobile”. This can effect your business in multiple ways.
A. How they find you – The majority of people looking for an Urgent Care / Walk In Clinic are doing the search from their smartphone. Most of them are using Google. How are you listed in the “Local” search area of Google? If you are in a fairly populated area you may not even pull up on the first page of local options. If you do pull up you probably have some negative reviews that are effecting the customers decision on where to go. To fix this issue I would hire a professional. It takes a specialized knowledge of Google’s local search results to better your placement and reputation. It’s also not an overnight fix so be patient.
B. Now that they have found you, what do they see on your website? Can they even see your website on a smartphone? Every Urgent Care / Walk In Clinic that we have helped did not have a “Mobile Optimized” website. Some sites were build with old flash technology that won’t show at all on iPhones and iPads. Others were visible, but very hard to read. The content was so small that it was not legible. The solution is having a “Responsive” website design that will adapt to the viewer or to redirect the customer to a completely different mobile site. From here the customer can properly see the content and have the most important calls to action easily accessible.
C. How they pay you – Many smartphone users are adopting the use of “Digital Wallets”. This is still a fairly new concept, but soon it will replace physical credit cards. Many retail shops already have the mobile payment options available. My advice is to get ahead of the curve. Not only does it show that you are staying technology relevant, you are inspiring your customers by embracing it. As a society we are drawn to the latest and greatest technology. That is why people camp out in lines days before the release of a new phone. Make your business one that draws people in by keeping current with innovative technology.

3. Connect with your customers

Social networking has given you the ability to engage with an audience like never before. Every other method of communication is one way only. Like the TV, they sit and watch, but they can’t converse back to you through the TV… Well, not yet anyway. I encourage every business to post often to their social sites. Not only post, but engage. If that is an area that is lacking due to time or expertise, just hire it out. Social media is not going away and it is the word of mouth marketing for this generation. Ignoring it will be eventually be death of your business.

4. Improve your customer service

It seams like every year things go by faster and faster. Most of that is due to technology. Things that used to take a long time have been changed by the use of technology. Think about mail and the Pony Express. It could take months to get a message from California to New York. Now with email it only takes seconds. Think about this with your customer service. Are you still using the Pony Express or have you embraced technology to be more efficient in servicing your clients? Look at every angle of your business with that reference and I bet you will find a few things that could be done better for your clients if you simply got on board with the current technology or methods. If you refuse to change you may be pushing your customers away by all of the inconveniences of your old fashioned ways. There is one old fashioned thing that I will never advise you to change, “the human touch”. Make sure to keep it real. Too much automation can also be a drag. Examples (“Please press 1 for….”, 20 automated emails in a month, etc)

5. Give marketing some proper attention

You may be surprised at how many business do not have a marketing plan or budget. They just throw money at the business from time to time and hope it sticks. Others have a plan and budget, but no way of determining true effectiveness. Today there are many tools that can show you where your marketing investments are paying off and which ones should be retooled or scrapped altogether. We make it a focus to review the opportunities that exist and how best to achieve them. From there we have weekly reporting to keep the plan on track and to see the progress. Not every plan is a strait line. Things change and you need to be ready to see the indicators and adjust the plan ahead of the curve. With having a marketing team there to help you can stay on top of everything and come out a winner every year.

6. Adapt to new social media

Visual based social networking sites are growing in large numbers. The top 3 social sites of 2013 were Facebook, Twitter and LinkedIn. Right behind them were YouTube and Pinterest. The fast approaching is Instagram, Tumblr and Slideshare. Be sure to keep track of your target demographics and connect with them on their preferred social site. Most of our clients have added YouTube, Pinterest and/or Instagram.

7. Google changes, so should you

Google is the #1 search engine in the world. It is wise to follow their rules and changes to rules. Having a marketing team that partners with Google is vital. This way you can be assured that they are keeping your company in the know about what Google is looking for. It is a full time job, so don’t be upset if you or your marketing director falls behind on what’s working and what’s not. Get us involved. We will save you time and money.

8. Invest in digital security

Not only do you want to grow your business, you want to keep all of that customer and revenue growth from being stolen due to poor security measures. It’s bad enough when big box retailers like Target get hacked and expose millions of credit cards, but in the medical field you have much more to worry about. The lawsuits around HIPPA compliance are not cheap. Be sure you have invested wisely in the protection of your data. This means your internal systems to your website. If the website is not a a platform that is getting regular functionality and security maintenance you could be exposing your customers that use the website. Many customers will pay their bill or communicate with you through the website. Keep that data safe.

9. Prevent Employee / Contractor Fraud

Setting the expectations up front is key with anything. Code of conduct or ethics should be no different. Review this with your company’s attorney and make sure that every employee and contractor reads and signs the agreement.

10. Find your Unique Selling Proposition

Urgent Care is a booming industry. Even now it may be hard to tell one from the next. Make sure that you have branding consistency in every way possible. With that branding make sure you have a message that stands out and separates you from the competition. You may offer many of the same services, but you need to do it in a way that is above the rest. Using technology and great customer service are key. If you are finding it hard to find the difference maybe its time to talk with a consulting service to find that edge and leverage it. We would love to help!

I hope you found our “Top 10” helpful! If you have any questions or need help implementing any of these action items, please get in contact with us. We would love to help! With that said, Happy New Year! May it be a prosperous one for your Urgent Care / Walk In Clinc