Hashtag-Social-Media

Do You Use #Hashtags On Social Media?

Hashtags Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, they have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my urgent care marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for urgent care marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #urgentcare or #marketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your urgent care marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your urgent care marketing campaign, don’t hesitate to give Urgent Care Marketing 2.0 a call @ 405-757-4540.

urgent care marketing

What Having Beakn Can Do For Your Urgent Care Marketing

Let Technology Be A Friend To Your Urgent Care Marketing

Have you ever stopped to wonder how you can increase foot traffic to your urgent care? You already know that doing so is extremely important and being top of mind is necessary to fulfill that goal. We’ve talked about many urgent care marketing techniques which included having an online presence, a responsive website, and keeping a clean online reputation, but today, we’re going to talk about a different type of technology. Enter Beakn.

How can Beakn be used for your urgent care marketing efforts?

Let’s take a closer look at what Beakn can do. This is a fairly new program that functions by using bluetooth capabilities to allow the user to do many things! Some of the functions include, but may not be limited to:

  • Detecting patients that are near your urgent care and sending them notifications
  • Allowing patients to sign-in online before entering the waiting room
  • Allowing urgent care’s to send a message after the patient leaves, requesting a review

Why is this significant for urgent care marketing?

Imagine the success of Facebook for just a moment. Now translate that into Beakn. Just like Facebook, anyone can be connected to Beakn with their own account. That means that the more businesses are using it for promotional offers, the more people will be downloading the app. That translates to more potential patients being able to receive your push notifications and more.

Some examples of push notifications might include announcing seasonal updates (flu season, spring allergies, summer sports physicals, back to school immunizations, etc). Allowing patients to sign-in online before they arrive cuts down on the time they have to spend waiting in your waiting room, making your urgent care seem even speedier. Finally, getting reviews from patients is a great way to boost your image online.

Let technology be a friend to your urgent care.

If you have questions about Beakn our team, at Urgent Care Marketing 2.0, is available @ 405-788-2619 to give you some advice.

How To Improve Your Urgent Care Marketing And Business: Part 2

Make Leaps With Business & Urgent Care Marketing

Urgent care businesses are popping out of the wood work these days, because the natural human desire when visiting the doctor is to make it snappy. People are always saying how they don’t have time for this or that and heavy wait times at doctor’s office is one of those things. How in the world do you manage to draw patients into your urgent care when there are about five other places seemingly just like yours to choose from? With a few simple changes mentioned in part one of this series and the ones we’re going to mention here. Using these methods you get two benefits; it improves your urgent care marketing and your urgent care business!

1.) Staff: Don’t just hire to manage, hire staff that will make things run smoother. If your nurses are able to take down all vital information before the doctor gets into the room it translates to less waiting for the patient. Cross training staff to do more will also decrease patient wait times. Customer service or in this case, patient service is one of the most important things you have control over to really improve your urgent care marketing and business practice.

2.) Reviews: If you’ve gone above and beyond to make your patients’ visits the best that they could be then you want to know about it right? Of course you do! Do you know who else wants to see those success stories? Potential patients do and they will be looking on search engines like Google to find them. There they have the ability to read up on past patient reviews before making their decision to visit your urgent care. Take the time to establish a routine to get patients to leave you reviews. Not only does it help people make a decision about your urgent care, but it also helps your urgent care marketing campaign as reviews will boost your ranking on Google.

We’ve talked about how urgent care marketing and business can be improved by you being mindful of your operational hours, having pre-registration options, hiring the right kind of staff members and by obtaining reviews. All of these things will allow you to make positive changes to keep you in the game. In the words of Winston Churchill, “To improve is to change; to be perfect is to change often.” Are you ready to make some changes in order to make your urgent care marketing and business more successful?

To learn more, feel free to contact our marketing team.

How To Improve Your Urgent Care Marketing And Business: Part 1

Make Leaps With Business & Urgent Care Marketing

If you have an urgent care business, lucky you! As you are already well-aware of, urgent care centers have become the new popular choice for fast, customer-friendly treatment. This fast paced world keeps people on the move and being able to get in and out at a doctor’s office fits the modern way of life. With that being said, there is a lot of competition springing up out there as other doctors catch on to the new trend. What can you do to improve your urgent care marketing and your business? In part one of this series, we’ll tell you 2 ways you can do just that!

1.) Hours: One way to improve your urgent care business is to stay open long enough to bring in a larger group of patients. Not everyone can take off work to come in to the urgent care; that’s just reality. Keep in mind that the standard 8am-5pm workers most likely won’t be to get off work and make it through the entire process by 6pm so closing at 6pm isn’t very convenient for that crowd. Take a look at your competitors for an idea on how long you should stay open. A lot of them will stay open until 7:30pm or 8pm. This can also work in your advantage for urgent care marketing! Blast the news that you stay open longer for patient convenience!

2.) Pre-Registration: You can have options for pre-registration to get patients in faster. These patient files being submitted online cuts down on the time it takes the patient to fill out paperwork in the lobby. Also, having online check-in options not only bumps up your urgent care marketing (as you can utilize this nugget to be ahead of the other urgent cares), but it makes your urgent care business more efficient.

These two changes might seem small and too simple, but it’s often the little tweaks you make that get you ahead. As stated by the Greek philosopher Heraclitus, “Everything changes and nothing stands still.” So, that means you have to be willing to accept change in order to make your urgent care marketing and business more successful.

To learn more, feel free to contact our marketing team.

Is Your Urgent Care Website Being Penalized By Google?

About The “Must Have” Feature For Urgent Care Websites

Perhaps you’ve decked out your urgent care website to reflect everything that you think patients and potential patients need to know about your urgent care brand? Perhaps you even paid a pretty penny to get you what you thought was the “perfect website?” Maybe you think you’re doing just what you need to do for urgent care marketing?

Here’s the truth: If your urgent care website isn’t mobile friendly, you are in trouble with Google. Why, you ask?

Well, according to Google, your website must be mobile friendly and if it isn’t you’ll feel the digital wrath of Google’s search engine algorithm. What that means is that your ranking will go down as you continuously get “dinged” by Google or significantly penalized by NOT being mobile friendly.

Wake up. Mobile marketing isn’t the future; it’s NOW!

In fact…Did you know that a whopping 75% of Americans admit to bringing their phone to the bathroom with them? Not only that, but 4 out of 5 shoppers use smartphones to make purchases and more. Bottom line: People are constantly searching!

Of course, urgent care marketing is easier if you’re doing it correctly.

Don’t be one of those people that think getting ranked on Google isn’t a big deal. In case you are, let’s put it into perspective for you.

Scenario: Hundreds of people are searching Google for “urgent care” in their area and you don’t appear within the first 3 pages of Google. The majority of people never even click past page 1, let alone past page 3. You are never found by any of those people searching for a medical clinic like yours.

Point made? We hope so. Google ranking is incredibly important. Don’t jeopardize your website and sabotage your urgent care marketing campaign by having a non-responsive website (which means it isn’t mobile friendly).

If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your urgent care marketing needs.

3 Tips To Drive Patients To Your Website

Tips To Help Patients Find You

As an urgent care business owner it can often feel too difficult to rank higher than the competition and get your name out in the digital world. You don’t have to be an urgent care with 30 locations to beat the odds and stake your piece of property in the land of urgent care marketing. Many people searching for urgent care start looking online, first. Of course, you want your name to appear in the search results. You can follow these simple tips to help drive patients to your website and boost your urgent care marketing campaign.

1. Email Lists: Email can actually be useful to your urgent care marketing plan. You can build an email group by having a monthly newsletter for people to opt-in on. Once they sign up, you have the ability to drip feed content that informational and helpful. Review requests can also be sent to help people leave you positive reviews on Google, which makes your urgent care name look that much better.

2. Facebook Marketing: There are a few ways you can use Facebook to your advantage when planning out your urgent care marketing campaign. One way is the use of Facebook ads and you chose the specific demographic information for those you’d like to target the ads to. You could also track those who have visited your website to re-market to those same people on Facebook.

3. Website Blogging: With enough effort, urgent care marketing is easy with blogging. If you blog often enough with solid content it can help drive patients to the website. You can also share links on social media, like Facebook to bring more viewers. You can also talk about issues in your blogs that people often seek answers to, therefore; bringing value to patients.

These tips sound easy enough for urgent care marketing, right? These are some of the most basic things you could be doing to get your website noticed. If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your marketing needs.

Why Your Urgent Care Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Urgent Care Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this urgent care marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your urgent care marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service page(s) aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to urgent care in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Urgent care marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your urgent care marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to urgent care marketing, please feel free to give us a call (405) 788-2619.

Using LinkedIn: Urgent Care Marketing

Urgent Care Marketing: Get to networking

We talk a lot about social media being a great place to show that you’re “present,” but up until now our blog posts have mostly been about Google+, Facebook and Twitter. While talking to our customers about urgent care marketing it seems that a lot of people seem to be confused by LinkedIn and wonder what the main reason for using this social media website is about. Today, we want to talk about how using LinkedIn is also useful when urgent care marketing.

The annual overview of the 2014’s statistics for LinkedIn revealed a survey study of 896 active users. The details of this survey showed that a large majority (81%) of people have the free account versus the paid account version. They also make it public for viewers. The difference between LinkedIn and the other social media websites is trending more along the idea that LinkedIn is more about networking than blasting up pages of funny or cute content while putting urgent care marketing to work.

It’s no surprise then that urgent care marketing changes a bit on this level. LinkedIn is a great way to provide viewers with a glance at your serious side. Not only is urgent care marketing made easier by being noticed on social media, but there are other ways LinkedIn is helping urgent cares. LinkedIn users, whether to enhance urgent care or otherwise, are reporting that this social media site is helping them to develop their business and even helps others to find employment at their place of business. Are you ready to get LinkedIn?

Urgent Care Marketing: Do You Have What They Want?

Your Website: Is it urgent care marketing worthy or is it a dud?

We’ve said it multiple times, but it’s just that important that we’re going to say it again. Urgent care marketing starts with your website. The website is your urgent care’s digital face. If it looks like a dud, take a guess at what patients are going to think about your clinic. Sure, for a decent urgent care marketing campaign you need to have a mobile friendly, responsive website. That’s not the end of it! Your website needs to be more than just a pretty face, it needs to have important content, too. It should be acting as a way to market yourself, hence; the urgent care marketing campaign part.

So, what can you do to ensure that your urgent care’s website isn’t a dud so that you can draw in more patients? First, you need to put your urgent care marketing thinking cap on. You’re an urgent care facility owner, so your website should reflect everything you can do for a patient. It’ll be easier to optimize your website in that direction. Most likely the number one reason for a patient stopping by your website would be to obtain basic location information. Make sure you have an area that can allow patients to click for a quick view.

Aside from obtaining this information patients may be looking for:

• Any number of your urgent care’s general services offered
• A way to contact you directly via phone
• An option to contact without having to call (some hate calling on the phone!)
• Your hours of operation

Other details about your urgent care such as your staff members or fun filled information will spruce up your website to help patients stick around longer, but the base information mentioned above must be easy to locate for patients. There is nothing worse in this digital age of patients needing things “right now” than them having a hard time navigating your website to find information they want to know. That will make them click the back button quicker than a blink of an eye.

If you need help getting your website in order, give us a call so we can help you with your urgent care marketing!

Vlogging- small business internet marketing

Urgent Care Marketing: About Vlogging

Video Blogging And Urgent Care Marketing

In the recent past we had talked about the importance of blogging on your insurance website as a way to help your urgent care’s website get ranked higher on the organic Google search results. Today, we want to talk about adding videos to your blog, or “vlogging.” Your urgent care marketing campaign takes a different turn when you vlog. A vlog is set up just like a blog, but the body has an uploaded media video file instead of full body text.

If you’re tired of the old fashioned blogging technique you could give vlogging a try. You may be asking “is vlogging just as effective as blogging?” Our answer to you is; yes it is! There are several parts of urgent care marketing and vlogging is one of the powerful ways to get noticed online. Google indexes videos better than plain text. This happens as a result of potential patients spending longer periods of time on your page to watch the video(s).

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. The proof is in the statistics that vlogging could help urgent care facilities get more traffic on their websites. Not only is it more engaging for patients, but it may be easier for you to explain your topic than trying to type it out. Vlogging can provide amazing results for your urgent care marketing campaign.

Of course, to do this type of urgent care marketing, you would need to have your own video equipment and possibly a microphone if your camera isn’t great at picking up sound. If you’re a local urgent care, our company has video equipment on hand to help you out! If not, we will do everything we can to coach you on making the best videos for your page using what you do have.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.