patient-reviews-urgent-care-marketing

Getting More Reviews The Easy Way

Automatically Asking For Patient Reviews

You’re probably aware that one of the largest pieces of the urgent care marketing puzzle consists of maintaining reviews, but how do you get them? A lot of the old fashion methods for review requests consisted of gathering a long list of patient emails, waiting until you had a worthy amount, and sending out bulk emails. Is this your method?

The problem with this method is that many people have began to recognize this bulk email as spam. In most cases it would never even get opened. If you waited too long to ask a patient about their visit they may have already forgotten what their initial feelings were towards your office and leave a subpar review.

How would you like to see your review ranking on websites like Google rise? Maybe you have a great ranking, but you’d like to double, triple, or even quadruple the current number of reviews that you receive on a regular basis? This isn’t impossible! In fact, our urgent care marketing team has taken the same concept of review request emails and made them more personalized and a lot faster for each patient.

This seems like a daunting task and sounds like it would take a lot of extra effort on your part, however; with the right tools in place it doesn’t take any longer than it does to gather the patient’s data that your front desk staff should already be gathering when they visit your urgent care clinic.

With the entrance of a patient’s email address into the review portal, that we set up for your office staff to utilize, a single automated email message gets sent to just that one patient right around the time they leave the office. This is the key to the whole method as that way the visit is still very fresh on the patient’s mind by the time they get the email request.

So ask yourself if your urgent care marketing technique is in need of more patient reviews. If so, let us show you how it’s done!

Contact our urgent care marketing team to learn more @ 405-788-2619.

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Clues Your Urgent Care Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Urgent Care Website

If you are one of those urgent care owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing patients to other competitors. In part one of this series, we went over 2 signs that you have an outdated urgent care website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your urgent care website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering Urgent Care Marketing online, search engine optimization is not optional. It is vitally essential to the success of your urgent care. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers (potential patients) brings us evidence that the majority of people never even click past page 1 of search engine sites like Google. If you’re website is on page 5 or beyond then there is a great change that your urgent care website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your urgent care website overhaul, we’re here to help! Give us a call @ 405-788-2619.

Urgent Care Website

Clues Your Urgent Care Website Is Obsolete: Part 1

2 Signs You Have An Outdated Urgent Care Website

How long has it been since you’ve seen any activity on your urgent care website? Are you even keeping track? If you are looking after it and you have noticed that little to no traffic is hitting your urgent care website, then chances are you’re losing out on patients. We know you’re busy trying to run your clinic, but marketing yourself online is a vital component to staying relevant to those looking to be treated by your doctors. Are you not certain if your website is applicable?

Here are 2 clues your urgent care website is obsolete.

1.) You Don’t Have The “Never-Ending Scroll”: As you may know, many patients will be viewing your urgent care website on their cell phones or similar mobile devices. Nothing is more irritating to a cell phone user who is trying to access a website that isn’t optimized well for smaller screens. Having to move the screen around in order to read content is a good way to make patients click the back button and look elsewhere. The newest trend is to have information on your homepage that is just enough content to help people understand what’s going on, but having it in a format that allows them to simply scroll up and down (not left, right, up, down, minimizing the screen and decreasing it with their fingers).

2.) You Have No Ties To Social Media: More than half of the world is online and on social media. Believe it or not, people do look at social media for information about businesses from time to time. They will want to look at the “about” section, see your pictures, know what you have going on and see if you’re offering any helpful information. If your website has no links to social media then you’re doing yourself a giant disservice. In addition to achieving higher rankings on search engines, urgent care websites with plenty of social media tie-ins will attract more patient traffic straight from their networks.

If you’d like to learn more, come back to read part 2 of this series! If you find that your website is outdated and you need help with your urgent care website overhaul, we’re here to help! Give us a call @ 405-788-2619.

Trust

3 Ways To Earn The Trust Of Your Patients

Trust: Be More Than Just Another Urgent Care

Many urgent care companies get too aggressive with their approach to attempt attracting more patients. Rather than being the annoyance that will soon get you “unfollowed” on social media and untrusted by your audience, there are better ways to get patients in your door and that’s by earning their trust.

Today, we’re going to discuss 3 ways you can begin to earn the trust of your patients.

1.) Have A Clean Reputation: You better believe that your patients are digitally-enabled and smart about who they choose to visit for their medical needs. They may be looking for urgent care, but that doesn’t mean they want anything less than great. Marketing yourself does go deeper than just having an online presence.

You also need to have a clean online reputation. Make sure you have nothing to hide, because if there is any dirt out there about your urgent care facility, the doctors, or your desk staff you know patients are sure to find it!

2.) Show Them Some Respect: Earning trust from patients means you have to be trustworthy. Don’t be one of those urgent cares that promises the “fastest” service and then makes people wait an hour in the waiting room.

Doing so will earn you a line full of patients bolting another direction. Listening to patient feedback and making changes, when necessary, to provide them with their wants or needs will help you gain their trust.

3.) Don’t Make False Promises: There’s nothing more frustrating to a patient than to expect a high quality of service and receive the total opposite. If for any reason you are unable to handle a patient’s medical treatment, it is important to be 100% honest about the situation.

Your urgent care is still a business of sorts and if it doesn’t revolve around truth, you will eventually lose the trust of many patients!

Too many urgent care owners fail to recognize the importance of trust and then wonder why their patients look elsewhere. Don’t forget to listen to what your patients are telling you! Remember, your brand and everything about your business should start with a focus on how your promises will live up to the expectations of your patients.

To learn more or receive help getting started with a marketing plan, feel free to give us a call @ 405-788-2619 or click here.

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Why Updating Your Urgent Care Website Is Important: Part 2

Urgent Care Website Updates Vital To Validity

Websites aren’t like the famous rotisserie machine with the tagline “set it and forget it”. If you haven’t touched your website in over a year, there may be things that are outdated. With each passing year, technology has brought in a set of guidelines to follow. Your website might not be relevant to what it popular right now. In part one of this series, we talked about 2 reasons why it is important to keep your urgent care website updated. Today, we’re going to touch on 1 more reason why you should update your urgent care website.

Updates make your urgent care look put-together.

We saved the biggest reason for last, because it’s the most noteworthy! As an urgent care facility treating patients, you certainly don’t want to look unprofessional. If anyone needs to look well put-together and organized, it’s an urgent care. The first place people will look for you, is online. Do you want your website casting you in a bad light? We hope not. No one wants to even think about visiting a doctor that hasn’t got it together. Sloppy websites bring to mind sloppy care and who knows where those mental images could go.

Aside from potential patients, think about your current patients. The only way to keep them coming back to your website, helping you to stay relevant on search engines, is to give them a reason to want to come back. The first step is bringing your website out of the 1990’s and to reflect that you’re present in 2016! The second step is to offer minor updates every so often, such as latest news, recent activities, or important information found in your blog.

PS: Don’t actually promise updates, unless you plan to provide them.

In case you missed the first part of this post, let it be known that we fully understand the need to update your urgent care website, because even we have had to have a transformation of our own.

Urgent Care Website 1

Why Updating Your Urgent Care Website Is Important: Part 1

Urgent Care Website Updates Vital To Validity

Perhaps, when you first put your website up it was the best thing since sliced bread, but there’s one thing you have to know and that is that nothing remains the same, especially in the digital world. New trends are always flowing and what was deemed relevant a few years ago may not be what gets you noticed, today. It’s crucial to update your website, especially if you’re still using something that looks like it was from the 1990’s. Today, we’re going to touch on 2 out 3 reasons why you should update your urgent care website.

1.) Updating makes search engines happy! Ok, so we’re not saying that search engines like Google have feelings; we’re not crazy. What we mean by making search engines happy is that they are programed to sort through content and deliver researchers the most relevant data possible. When you make modern updates to your site it makes your website look “alive” with activity. Now, we’re not saying that your urgent care website will sky rocket to the number one location on Google’s front page, but the changes might just boost your ranking one step closer.

2.) It allows you to convey your message. Yes, potential patients will be seeking for your urgent care and they need to know what services you offer, where you are located, and what times you are available, but there is more to a website than being a digital business card. Updating your website to allow for a blog location is important! Having a blog with ideas, issues, explanations of illnesses, and important information can help you be more relatable to patients and allows you to convey the message that you are there to help.

Having undergone a website transformation of our own in the last few months, we understand why updating your urgent care website is so important. Not only does it allow you to get a newer, sleeker design, but it also brings credibility to your urgent care business. Need more reasons to update your website? Tune in next month for part two of this series!

Hashtag-Social-Media

Do You Use #Hashtags On Social Media?

Hashtags Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, they have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my urgent care marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for urgent care marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #urgentcare or #marketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your urgent care marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your urgent care marketing campaign, don’t hesitate to give Urgent Care Marketing 2.0 a call @ 405-757-4540.

urgent care marketing

What Having Beakn Can Do For Your Urgent Care Marketing

Let Technology Be A Friend To Your Urgent Care Marketing

Have you ever stopped to wonder how you can increase foot traffic to your urgent care? You already know that doing so is extremely important and being top of mind is necessary to fulfill that goal. We’ve talked about many urgent care marketing techniques which included having an online presence, a responsive website, and keeping a clean online reputation, but today, we’re going to talk about a different type of technology. Enter Beakn.

How can Beakn be used for your urgent care marketing efforts?

Let’s take a closer look at what Beakn can do. This is a fairly new program that functions by using bluetooth capabilities to allow the user to do many things! Some of the functions include, but may not be limited to:

  • Detecting patients that are near your urgent care and sending them notifications
  • Allowing patients to sign-in online before entering the waiting room
  • Allowing urgent care’s to send a message after the patient leaves, requesting a review

Why is this significant for urgent care marketing?

Imagine the success of Facebook for just a moment. Now translate that into Beakn. Just like Facebook, anyone can be connected to Beakn with their own account. That means that the more businesses are using it for promotional offers, the more people will be downloading the app. That translates to more potential patients being able to receive your push notifications and more.

Some examples of push notifications might include announcing seasonal updates (flu season, spring allergies, summer sports physicals, back to school immunizations, etc). Allowing patients to sign-in online before they arrive cuts down on the time they have to spend waiting in your waiting room, making your urgent care seem even speedier. Finally, getting reviews from patients is a great way to boost your image online.

Let technology be a friend to your urgent care.

If you have questions about Beakn our team, at Urgent Care Marketing 2.0, is available @ 405-788-2619 to give you some advice.

How To Improve Your Urgent Care Marketing And Business: Part 2

Make Leaps With Business & Urgent Care Marketing

Urgent care businesses are popping out of the wood work these days, because the natural human desire when visiting the doctor is to make it snappy. People are always saying how they don’t have time for this or that and heavy wait times at doctor’s office is one of those things. How in the world do you manage to draw patients into your urgent care when there are about five other places seemingly just like yours to choose from? With a few simple changes mentioned in part one of this series and the ones we’re going to mention here. Using these methods you get two benefits; it improves your urgent care marketing and your urgent care business!

1.) Staff: Don’t just hire to manage, hire staff that will make things run smoother. If your nurses are able to take down all vital information before the doctor gets into the room it translates to less waiting for the patient. Cross training staff to do more will also decrease patient wait times. Customer service or in this case, patient service is one of the most important things you have control over to really improve your urgent care marketing and business practice.

2.) Reviews: If you’ve gone above and beyond to make your patients’ visits the best that they could be then you want to know about it right? Of course you do! Do you know who else wants to see those success stories? Potential patients do and they will be looking on search engines like Google to find them. There they have the ability to read up on past patient reviews before making their decision to visit your urgent care. Take the time to establish a routine to get patients to leave you reviews. Not only does it help people make a decision about your urgent care, but it also helps your urgent care marketing campaign as reviews will boost your ranking on Google.

We’ve talked about how urgent care marketing and business can be improved by you being mindful of your operational hours, having pre-registration options, hiring the right kind of staff members and by obtaining reviews. All of these things will allow you to make positive changes to keep you in the game. In the words of Winston Churchill, “To improve is to change; to be perfect is to change often.” Are you ready to make some changes in order to make your urgent care marketing and business more successful?

To learn more, feel free to contact our marketing team.

How To Improve Your Urgent Care Marketing And Business: Part 1

Make Leaps With Business & Urgent Care Marketing

If you have an urgent care business, lucky you! As you are already well-aware of, urgent care centers have become the new popular choice for fast, customer-friendly treatment. This fast paced world keeps people on the move and being able to get in and out at a doctor’s office fits the modern way of life. With that being said, there is a lot of competition springing up out there as other doctors catch on to the new trend. What can you do to improve your urgent care marketing and your business? In part one of this series, we’ll tell you 2 ways you can do just that!

1.) Hours: One way to improve your urgent care business is to stay open long enough to bring in a larger group of patients. Not everyone can take off work to come in to the urgent care; that’s just reality. Keep in mind that the standard 8am-5pm workers most likely won’t be to get off work and make it through the entire process by 6pm so closing at 6pm isn’t very convenient for that crowd. Take a look at your competitors for an idea on how long you should stay open. A lot of them will stay open until 7:30pm or 8pm. This can also work in your advantage for urgent care marketing! Blast the news that you stay open longer for patient convenience!

2.) Pre-Registration: You can have options for pre-registration to get patients in faster. These patient files being submitted online cuts down on the time it takes the patient to fill out paperwork in the lobby. Also, having online check-in options not only bumps up your urgent care marketing (as you can utilize this nugget to be ahead of the other urgent cares), but it makes your urgent care business more efficient.

These two changes might seem small and too simple, but it’s often the little tweaks you make that get you ahead. As stated by the Greek philosopher Heraclitus, “Everything changes and nothing stands still.” So, that means you have to be willing to accept change in order to make your urgent care marketing and business more successful.

To learn more, feel free to contact our marketing team.