Mistakes Made With Urgent Care Marketing

Urgent Care Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about urgent care marketing. Sometimes, urgent care businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made urgent care marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Urgent care marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal urgent care marketing?

Urgent care marketing solutions:

1.) Better Pages: A lot of urgent care owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the patients in regards to your urgent care. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to urgent care marketing efforts. Your site should have content that is written to convert visitors to patients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better urgent care marketing. Your urgent care business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for additional patients!
If you need any assistance getting these things in order for your urgent care so that you can get the most out of urgent care marketing, then give us a call @ 405-788-2619.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Why Does Blogging Aid Urgent Care Marketing?

Urgent Care Marketing: Information to catapult your brand

Summer is here and we hope that you’re going to be doing some “hot” branding in order to tidy up your urgent care marketing campaign. The first step to reaching out to more patients and being able to treat more people is to have your own personal website. If you already have a personal website then you’re on the right track to enhancing your urgent care marketing campaign! Today, we will explain three ways that blogging helps for urgent care marketing.

1.) Search Engine Optimization: We, internet marketing gurus, like to refer to this simply as SEO. If you want to be recognized by Google, then you have to remain fresh and that means having high SEO. The more you appear on search engine rankings, the more traffic you get to your website. We don’t have to tell you that more traffic means more potential patients, but we just did, because it is important! One way to boost your SEO is by blogging on your website. It has to be on a regular basis and it has to include your keywords that are particular to your urgent care business.

2.) Amplify Your Traffic: Blogging not only helps with urgent care marketing by increasing your SEO on your website, but it also increases interest of potential patients. Blogging consistently doesn’t have to be daunting, just be fresh and informative. After all, your blog may just be the answer to a medical related question someone searched for. By landing on your blog and seeing the answer, they may be more willing to stick around and navigate the rest of your website!

3.) Brand Your Agency: You can go with the “out of the box” free blogs found online, but nothing about that allows you to be you and it’s not nearly as powerful (nor is it ranked well by Google) as having your blog built into a website dedicated solely to your urgent care brand. People make decisions based on emotion and blogging will take you one step up in that category. People like to see a little lightheartedness in the writing paired with the informational, helpful tips you may have to offer.

So, are you ready to make your urgent care marketing campaign shine? Blogging on your website can be the ticket that gets you those new patients. Don’t let them look elsewhere for their medical needs!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 4

Urgent Care Marketing: 12 internet marketing strategies

We hope our last three posts have helped you begin some spring cleaning for your urgent care marketing campaign. Thus far, we have listed nine different ways your urgent care marketing campaign could be improved. We have just a few more things to reveal that may help you get more patients and keep your urgent care business rolling. The final three new ways of urgent care marketing strategies are as follows:

1.) Online customer service: Having ways to make patients’ lives easier is great. For example, allowing patients to check-in online provides them the ability to do so before even leaving their homes and decreasing their wait time. That’s great customer service! Another way to improve customer service is by having a way for patients to pay their bills online. People lead busy lives and if they don’t have to make the extra stop to pay off their bill at your physical location, that’s just one more way you have made their lives easier.

2.) Local listing updates: Local listings are an online version of directories. It’s important that each listing is complete, accurate and matches all other listings. This is especially important for those appearing on Google.

3.) Blogging: Content such as blogs are a great way to produce ongoing changes for your urgent care website. This will keep you fresh in the eyes of followers and for Google. These can be automatically pushed to your social media pages for even more exposure, directly linking back to your website.

As you can see it is very important to stay updated in this digital world we live in. Having a fantastic online presence will be your ticket to receiving more patients and keeping the ones you already have. Are you equipped to handle all of these new ways to keep your urgent care marketing campaign current? If any of these aspects seem too hard to handle on your own, we’re here for you.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 3

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. In part two of this four part series we expanded the discussion to include online videos, social media postings and online review management. All of these marketing tools are important in keeping your urgent care name out in the world and on the minds of potential patients. In part three of this series, we will examine three new ways you can develop your urgent care marketing campaign for the future:

1.) Keyword choices: Keywords can make all the difference when it comes to patients finding your urgent care name online. If you rely on keywords that are not directly related to what people are searching for on search engines, then you may find that you aren’t generating much patient traffic. It is best to choose a few keywords which emphasize your industry.

2.) Business branding: Your urgent care is still a business, not just a place for patient treatments. Giving your business it’s own brand is important. A “wow” brand gives your patients that immediate idea of what to expect when they walk through the doors. You need to have a decent looking website (seriously, who wants to stay on a website that is difficult to navigate or bothersome to look at?). You also need to “parade yourself” on social media and give your business that “personal touch.”

3.) Quality images: The quality of your photos and videos are gravely important. Your patients definitely take notice and so does Google. Seeing pixelated images or low-quality videos on your urgent care website will most likely make patients click the back button; these things make patients question your true worth. This is one reason why your website could receive a high bounce rate (people quickly exiting or not staying on your website long).

We hope you’re thinking about your urgent care marketing campaign more deeply now! It might be time to upgrade your pictures and/or videos. Then, really focus on your branding and pick some great keywords to mirror what your urgent care business really does for patients. Only then, can you push forward. In the final chapter of this series, we will disclose the last three ways you can add to the future of  urgent care marketing.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 2

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your urgent care marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any urgent care marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your patients and potential patients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more patients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Urgent care patients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better urgent care marketing. Stay tuned for more information in part three of this part four series!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 1

Urgent Care Marketing: 12 internet marketing strategies

It’s a brand new month and we hope you love the idea of sprucing up your urgent care marketing campaign. It’s that lovely time of year when passion is strong, not just for romance, but for getting things done within your urgent care business. It’s smart to reflect on some of the ways that online urgent care marketing continues to progress with the best marketing practices, technology trends, and what Google desires your site to look like in order to obtain the necessary search engine optimization (SEO) benefits.

As 2015 ramps up into full swing, instead of looking back at what you’ve been doing and repeating the same mistakes that were made in the last year, it seems that a better way would be to look forward. Stay updated on strategies that will continue to be the “bread and butter” of your internet urgent care marketing campaign and your urgent care business will go further. In part one of this four part series we will discuss three out of twelve new ways that you can boost your urgent care marketing for the future:

1.) Having a responsive website: We’ve said it once and we will say it again; if your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on patients who would have otherwise visited your urgent care facility. In 2014, an article was published by Nielson which concluded that US adults spent, on average, 34 hours per month using the mobile internet on smart phones. The research firm puts smart phone penetration at 65 percent. That is a significant number of potential urgent care patients using their smart phones to find services in your area. Don’t give them a reason to click the back button and look elsewhere for their urgent care needs.

2.) Paid Ads and/or Organic Links: Pay per click advertising for the Google search engine is one way your urgent care name can be found online. Another way to get attention is by ranking high on the organic links list which appear below the paid ads. You can do this by having proper updates to your website that Google will recognize and categorize as being legitimately good changes.

3.) Ad landing pages: Having paid ads with click-able links can take patients to a created landing page. The landing page is a carefully designed mini-site that is written a bit differently than your main website. It would include brief bits of information about the services patients are looking for and the content is designed to increase your calls and patient stream as quickly as possible.

All of these things are SEO hard at work. We know that urgent care marketing can be a tricky thing to progress, but with the right tools you can appear to be a marketing guru. In part two of this four part series, we will be discussing another three ways that you can improve your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Responsive Websites for Urgent Care Marketing

Urgent Care Marketing: Smart websites

Is your urgent care marketing strategy hitting a plateau in this digital age of smart phones and tablets? These devices have revolutionized the approach to website design and user experience. Before cell phones or tablets came along, the main focus was trying to get website designs that would function with multiple browsers. If you’re only worry is this and your website doesn’t fit on smaller screens, then your urgent care website might need to be upgraded to be viewed by mobile devices. Your website needs to be responsive to be the best website it can be.

If your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on patients who would have otherwise visited your urgent care facility. When your website is responsive it means that the page is able to automatically re-size itself to respond to any size screen. When it changes to fit smaller screens, the information stays uniform, but is shifted to allow for an optimal viewing experience.

Still wondering why is it significant to have a responsive website? It has been said that eighty percent of patients find urgent care providers online prior to visiting them and more than fifty percent of them are using a mobile device for their searches. Responsive websites makes it easier for patients to view the content of your website and makes navigating it effortless. This is why it is very important to make sure your website is responsive.

In some cases you might just have a separate website that works for mobile devices, keeping your original website up for computer use only. The sister website would make it easier for patients to see your website in a “smart way,” while allowing you to maintain your original design should you wish to keep it.

Will you join the modern age, break your urgent care marketing campaign free from constraints, and upgrade to a responsive, smart website?

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing and Reputation Management

Urgent Care Marketing: Patients trust online reviews

When planning out your urgent care marketing campaign there are so many aspects to consider. A very powerful way to keep patients coming to your facility for care is managing your reputation. Imagine if your urgent care has been established, you have a website and you’re trying to go full speed ahead, but a negative review has people turning away. Your urgent care marketing strategy might be to include some reputation management tools.

So you think you’re providing the most excellent customer service? Just keep in mind, that what people say about you online has become the most influential way others decide whether they want to visit your urgent care. Online reviews are becoming one of the most important reflections of your urgent cares’ quality, the doctors’ reliability and their skills.

According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. This is why reputation is so vital. All of your other urgent care marketing strategies such as SEO, social media postings and local search optimization are meant to put you in the spot light which means that they will inevitably lead patients to check you out.

If you have a reputation management system in place you will be able to know what your patients are saying about you. This way, you can tweak your customer service skills for better performance in the future. By having a professional marketing team help you, many disastrous reviews can be eliminated before they bring you down. Great reviews will be distributed to multiple review sites. By being able to keep tabs on what is being said about your urgent care, it can help you head off major issues before they boil over.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing & Internet Videos

Urgent Care Marketing: Join the video craze

Urgent care marketing is no exception to the ongoing advancement of technology. With the increased use of the internet for business needs, you have to be willing to evolve or you’ll get left behind. As aspects of our lives becomes more technologically enhanced people expect more of it from you. Text is great, but do you know what is better? Videos. There are several reasons to integrate videos onto your website.

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. Publishers who use graphics grow in traffic an average of 12% more than those who do not. The plus side to videos is that they tend to get more people to take notice with very little effort. You could be using video on your website and using them to post on social media as well. Have you ever scrolled through Facebook and stopped just because a video started playing? It may not have even been something you wanted to watch, but you did just because it was there.

Patients would much rather see a video play than read through pages of text. Moreover, patients using mobile devices would rather watch a quick, informational video than try to read through text on a condensed version of your urgent care website. More and more urgent care marketers are embracing visual content, because with it they see larger returns in terms of more followers. With more followers, there are more people being exposed to your urgent care marketing content.

If all this information can be used to increase patient visits, why not give it a try? Videos could be the answer to fleshing out your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

How To Advance Urgent Care Marketing

Urgent Care Marketing: Local Search Optimization

If your urgent care marketing strategy leaves you wondering where you’re at on the map, then you need a little boost. Have you ever noticed that when you Google search for a company, occasionally a mapped area will pull up to the right of your screen? That map has pin drops of locations for the company you searched for and the links on the left side of the screen are associated with the map. This is local search optimization at work.

You can use local search optimization to advance your urgent care marketing to an all new level. Local search will take your web presence from being in the “no watch hour” to being “prime time hour.” With local search your patient numbers will increase like never before.

The reality is that you’re a local urgent care and you need patients to find you. Local searches are more likely to lead to patients visiting an urgent care facility. Studies suggest that more people will visit an urgent care after finding it on the mapped section of Google search.

Local search optimization is your urgent care marketing strategy expert. What it does is populate your link to your website onto the map section of Google search. This is a very powerful tool to gain patient attention. Have more than one location? That’s not a problem. If you have multiple urgent care locations in one area then all of them can be featured on the map as long as the correct methods are being applied to do so. As an added tip; it would be a good idea to create a page on your website specific to each physical location. This way, anyone searching for your business in a particular region, city, state or country should be directed to the appropriate page.

With professional local search optimization you’re urgent care company’s name will land on a map in no time.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.