About The “Must Have” Feature For Urgent Care Websites
Perhaps you’ve decked out your urgent care website to reflect everything that you think patients and potential patients need to know about your urgent care brand? Perhaps you even paid a pretty penny to get you what you thought was the “perfect website?” Maybe you think you’re doing just what you need to do for urgent care marketing?
Here’s the truth: If your urgent care website isn’t mobile friendly, you are in trouble with Google. Why, you ask?
Well, according to Google, your website must be mobile friendly and if it isn’t you’ll feel the digital wrath of Google’s search engine algorithm. What that means is that your ranking will go down as you continuously get “dinged” by Google or significantly penalized by NOT being mobile friendly.
Wake up. Mobile marketing isn’t the future; it’s NOW!
In fact…Did you know that a whopping 75% of Americans admit to bringing their phone to the bathroom with them? Not only that, but 4 out of 5 shoppers use smartphones to make purchases and more. Bottom line: People are constantly searching!
Of course, urgent care marketing is easier if you’re doing it correctly.
Don’t be one of those people that think getting ranked on Google isn’t a big deal. In case you are, let’s put it into perspective for you.
Scenario: Hundreds of people are searching Google for “urgent care” in their area and you don’t appear within the first 3 pages of Google. The majority of people never even click past page 1, let alone past page 3. You are never found by any of those people searching for a medical clinic like yours.
Point made? We hope so. Google ranking is incredibly important. Don’t jeopardize your website and sabotage your urgent care marketing campaign by having a non-responsive website (which means it isn’t mobile friendly).
If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your urgent care marketing needs.