Why Your Urgent Care Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Urgent Care Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this urgent care marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your urgent care marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service page(s) aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to urgent care in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Urgent care marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your urgent care marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to urgent care marketing, please feel free to give us a call (405) 788-2619.

Using LinkedIn: Urgent Care Marketing

Urgent Care Marketing: Get to networking

We talk a lot about social media being a great place to show that you’re “present,” but up until now our blog posts have mostly been about Google+, Facebook and Twitter. While talking to our customers about urgent care marketing it seems that a lot of people seem to be confused by LinkedIn and wonder what the main reason for using this social media website is about. Today, we want to talk about how using LinkedIn is also useful when urgent care marketing.

The annual overview of the 2014’s statistics for LinkedIn revealed a survey study of 896 active users. The details of this survey showed that a large majority (81%) of people have the free account versus the paid account version. They also make it public for viewers. The difference between LinkedIn and the other social media websites is trending more along the idea that LinkedIn is more about networking than blasting up pages of funny or cute content while putting urgent care marketing to work.

It’s no surprise then that urgent care marketing changes a bit on this level. LinkedIn is a great way to provide viewers with a glance at your serious side. Not only is urgent care marketing made easier by being noticed on social media, but there are other ways LinkedIn is helping urgent cares. LinkedIn users, whether to enhance urgent care or otherwise, are reporting that this social media site is helping them to develop their business and even helps others to find employment at their place of business. Are you ready to get LinkedIn?

Urgent Care Marketing: Do You Have What They Want?

Your Website: Is it urgent care marketing worthy or is it a dud?

We’ve said it multiple times, but it’s just that important that we’re going to say it again. Urgent care marketing starts with your website. The website is your urgent care’s digital face. If it looks like a dud, take a guess at what patients are going to think about your clinic. Sure, for a decent urgent care marketing campaign you need to have a mobile friendly, responsive website. That’s not the end of it! Your website needs to be more than just a pretty face, it needs to have important content, too. It should be acting as a way to market yourself, hence; the urgent care marketing campaign part.

So, what can you do to ensure that your urgent care’s website isn’t a dud so that you can draw in more patients? First, you need to put your urgent care marketing thinking cap on. You’re an urgent care facility owner, so your website should reflect everything you can do for a patient. It’ll be easier to optimize your website in that direction. Most likely the number one reason for a patient stopping by your website would be to obtain basic location information. Make sure you have an area that can allow patients to click for a quick view.

Aside from obtaining this information patients may be looking for:

• Any number of your urgent care’s general services offered
• A way to contact you directly via phone
• An option to contact without having to call (some hate calling on the phone!)
• Your hours of operation

Other details about your urgent care such as your staff members or fun filled information will spruce up your website to help patients stick around longer, but the base information mentioned above must be easy to locate for patients. There is nothing worse in this digital age of patients needing things “right now” than them having a hard time navigating your website to find information they want to know. That will make them click the back button quicker than a blink of an eye.

If you need help getting your website in order, give us a call so we can help you with your urgent care marketing!

Vlogging- small business internet marketing

Urgent Care Marketing: About Vlogging

Video Blogging And Urgent Care Marketing

In the recent past we had talked about the importance of blogging on your insurance website as a way to help your urgent care’s website get ranked higher on the organic Google search results. Today, we want to talk about adding videos to your blog, or “vlogging.” Your urgent care marketing campaign takes a different turn when you vlog. A vlog is set up just like a blog, but the body has an uploaded media video file instead of full body text.

If you’re tired of the old fashioned blogging technique you could give vlogging a try. You may be asking “is vlogging just as effective as blogging?” Our answer to you is; yes it is! There are several parts of urgent care marketing and vlogging is one of the powerful ways to get noticed online. Google indexes videos better than plain text. This happens as a result of potential patients spending longer periods of time on your page to watch the video(s).

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. The proof is in the statistics that vlogging could help urgent care facilities get more traffic on their websites. Not only is it more engaging for patients, but it may be easier for you to explain your topic than trying to type it out. Vlogging can provide amazing results for your urgent care marketing campaign.

Of course, to do this type of urgent care marketing, you would need to have your own video equipment and possibly a microphone if your camera isn’t great at picking up sound. If you’re a local urgent care, our company has video equipment on hand to help you out! If not, we will do everything we can to coach you on making the best videos for your page using what you do have.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Mistakes Made With Urgent Care Marketing

Urgent Care Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about urgent care marketing. Sometimes, urgent care businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made urgent care marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Urgent care marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal urgent care marketing?

Urgent care marketing solutions:

1.) Better Pages: A lot of urgent care owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the patients in regards to your urgent care. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to urgent care marketing efforts. Your site should have content that is written to convert visitors to patients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better urgent care marketing. Your urgent care business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for additional patients!
If you need any assistance getting these things in order for your urgent care so that you can get the most out of urgent care marketing, then give us a call @ 405-788-2619.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Why Does Blogging Aid Urgent Care Marketing?

Urgent Care Marketing: Information to catapult your brand

Summer is here and we hope that you’re going to be doing some “hot” branding in order to tidy up your urgent care marketing campaign. The first step to reaching out to more patients and being able to treat more people is to have your own personal website. If you already have a personal website then you’re on the right track to enhancing your urgent care marketing campaign! Today, we will explain three ways that blogging helps for urgent care marketing.

1.) Search Engine Optimization: We, internet marketing gurus, like to refer to this simply as SEO. If you want to be recognized by Google, then you have to remain fresh and that means having high SEO. The more you appear on search engine rankings, the more traffic you get to your website. We don’t have to tell you that more traffic means more potential patients, but we just did, because it is important! One way to boost your SEO is by blogging on your website. It has to be on a regular basis and it has to include your keywords that are particular to your urgent care business.

2.) Amplify Your Traffic: Blogging not only helps with urgent care marketing by increasing your SEO on your website, but it also increases interest of potential patients. Blogging consistently doesn’t have to be daunting, just be fresh and informative. After all, your blog may just be the answer to a medical related question someone searched for. By landing on your blog and seeing the answer, they may be more willing to stick around and navigate the rest of your website!

3.) Brand Your Agency: You can go with the “out of the box” free blogs found online, but nothing about that allows you to be you and it’s not nearly as powerful (nor is it ranked well by Google) as having your blog built into a website dedicated solely to your urgent care brand. People make decisions based on emotion and blogging will take you one step up in that category. People like to see a little lightheartedness in the writing paired with the informational, helpful tips you may have to offer.

So, are you ready to make your urgent care marketing campaign shine? Blogging on your website can be the ticket that gets you those new patients. Don’t let them look elsewhere for their medical needs!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 4

Urgent Care Marketing: 12 internet marketing strategies

We hope our last three posts have helped you begin some spring cleaning for your urgent care marketing campaign. Thus far, we have listed nine different ways your urgent care marketing campaign could be improved. We have just a few more things to reveal that may help you get more patients and keep your urgent care business rolling. The final three new ways of urgent care marketing strategies are as follows:

1.) Online customer service: Having ways to make patients’ lives easier is great. For example, allowing patients to check-in online provides them the ability to do so before even leaving their homes and decreasing their wait time. That’s great customer service! Another way to improve customer service is by having a way for patients to pay their bills online. People lead busy lives and if they don’t have to make the extra stop to pay off their bill at your physical location, that’s just one more way you have made their lives easier.

2.) Local listing updates: Local listings are an online version of directories. It’s important that each listing is complete, accurate and matches all other listings. This is especially important for those appearing on Google.

3.) Blogging: Content such as blogs are a great way to produce ongoing changes for your urgent care website. This will keep you fresh in the eyes of followers and for Google. These can be automatically pushed to your social media pages for even more exposure, directly linking back to your website.

As you can see it is very important to stay updated in this digital world we live in. Having a fantastic online presence will be your ticket to receiving more patients and keeping the ones you already have. Are you equipped to handle all of these new ways to keep your urgent care marketing campaign current? If any of these aspects seem too hard to handle on your own, we’re here for you.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 3

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. In part two of this four part series we expanded the discussion to include online videos, social media postings and online review management. All of these marketing tools are important in keeping your urgent care name out in the world and on the minds of potential patients. In part three of this series, we will examine three new ways you can develop your urgent care marketing campaign for the future:

1.) Keyword choices: Keywords can make all the difference when it comes to patients finding your urgent care name online. If you rely on keywords that are not directly related to what people are searching for on search engines, then you may find that you aren’t generating much patient traffic. It is best to choose a few keywords which emphasize your industry.

2.) Business branding: Your urgent care is still a business, not just a place for patient treatments. Giving your business it’s own brand is important. A “wow” brand gives your patients that immediate idea of what to expect when they walk through the doors. You need to have a decent looking website (seriously, who wants to stay on a website that is difficult to navigate or bothersome to look at?). You also need to “parade yourself” on social media and give your business that “personal touch.”

3.) Quality images: The quality of your photos and videos are gravely important. Your patients definitely take notice and so does Google. Seeing pixelated images or low-quality videos on your urgent care website will most likely make patients click the back button; these things make patients question your true worth. This is one reason why your website could receive a high bounce rate (people quickly exiting or not staying on your website long).

We hope you’re thinking about your urgent care marketing campaign more deeply now! It might be time to upgrade your pictures and/or videos. Then, really focus on your branding and pick some great keywords to mirror what your urgent care business really does for patients. Only then, can you push forward. In the final chapter of this series, we will disclose the last three ways you can add to the future of  urgent care marketing.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 2

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your urgent care marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any urgent care marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your patients and potential patients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more patients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Urgent care patients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better urgent care marketing. Stay tuned for more information in part three of this part four series!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 1

Urgent Care Marketing: 12 internet marketing strategies

It’s a brand new month and we hope you love the idea of sprucing up your urgent care marketing campaign. It’s that lovely time of year when passion is strong, not just for romance, but for getting things done within your urgent care business. It’s smart to reflect on some of the ways that online urgent care marketing continues to progress with the best marketing practices, technology trends, and what Google desires your site to look like in order to obtain the necessary search engine optimization (SEO) benefits.

As 2015 ramps up into full swing, instead of looking back at what you’ve been doing and repeating the same mistakes that were made in the last year, it seems that a better way would be to look forward. Stay updated on strategies that will continue to be the “bread and butter” of your internet urgent care marketing campaign and your urgent care business will go further. In part one of this four part series we will discuss three out of twelve new ways that you can boost your urgent care marketing for the future:

1.) Having a responsive website: We’ve said it once and we will say it again; if your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on patients who would have otherwise visited your urgent care facility. In 2014, an article was published by Nielson which concluded that US adults spent, on average, 34 hours per month using the mobile internet on smart phones. The research firm puts smart phone penetration at 65 percent. That is a significant number of potential urgent care patients using their smart phones to find services in your area. Don’t give them a reason to click the back button and look elsewhere for their urgent care needs.

2.) Paid Ads and/or Organic Links: Pay per click advertising for the Google search engine is one way your urgent care name can be found online. Another way to get attention is by ranking high on the organic links list which appear below the paid ads. You can do this by having proper updates to your website that Google will recognize and categorize as being legitimately good changes.

3.) Ad landing pages: Having paid ads with click-able links can take patients to a created landing page. The landing page is a carefully designed mini-site that is written a bit differently than your main website. It would include brief bits of information about the services patients are looking for and the content is designed to increase your calls and patient stream as quickly as possible.

All of these things are SEO hard at work. We know that urgent care marketing can be a tricky thing to progress, but with the right tools you can appear to be a marketing guru. In part two of this four part series, we will be discussing another three ways that you can improve your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.