The Many New Ways of Urgent Care Marketing: Part 2

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your urgent care marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any urgent care marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your patients and potential patients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more patients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Urgent care patients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better urgent care marketing. Stay tuned for more information in part three of this part four series!

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The Many New Ways of Urgent Care Marketing: Part 1

Urgent Care Marketing: 12 internet marketing strategies

It’s a brand new month and we hope you love the idea of sprucing up your urgent care marketing campaign. It’s that lovely time of year when passion is strong, not just for romance, but for getting things done within your urgent care business. It’s smart to reflect on some of the ways that online urgent care marketing continues to progress with the best marketing practices, technology trends, and what Google desires your site to look like in order to obtain the necessary search engine optimization (SEO) benefits.

As 2015 ramps up into full swing, instead of looking back at what you’ve been doing and repeating the same mistakes that were made in the last year, it seems that a better way would be to look forward. Stay updated on strategies that will continue to be the “bread and butter” of your internet urgent care marketing campaign and your urgent care business will go further. In part one of this four part series we will discuss three out of twelve new ways that you can boost your urgent care marketing for the future:

1.) Having a responsive website: We’ve said it once and we will say it again; if your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on patients who would have otherwise visited your urgent care facility. In 2014, an article was published by Nielson which concluded that US adults spent, on average, 34 hours per month using the mobile internet on smart phones. The research firm puts smart phone penetration at 65 percent. That is a significant number of potential urgent care patients using their smart phones to find services in your area. Don’t give them a reason to click the back button and look elsewhere for their urgent care needs.

2.) Paid Ads and/or Organic Links: Pay per click advertising for the Google search engine is one way your urgent care name can be found online. Another way to get attention is by ranking high on the organic links list which appear below the paid ads. You can do this by having proper updates to your website that Google will recognize and categorize as being legitimately good changes.

3.) Ad landing pages: Having paid ads with click-able links can take patients to a created landing page. The landing page is a carefully designed mini-site that is written a bit differently than your main website. It would include brief bits of information about the services patients are looking for and the content is designed to increase your calls and patient stream as quickly as possible.

All of these things are SEO hard at work. We know that urgent care marketing can be a tricky thing to progress, but with the right tools you can appear to be a marketing guru. In part two of this four part series, we will be discussing another three ways that you can improve your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Responsive Websites for Urgent Care Marketing

Urgent Care Marketing: Smart websites

Is your urgent care marketing strategy hitting a plateau in this digital age of smart phones and tablets? These devices have revolutionized the approach to website design and user experience. Before cell phones or tablets came along, the main focus was trying to get website designs that would function with multiple browsers. If you’re only worry is this and your website doesn’t fit on smaller screens, then your urgent care website might need to be upgraded to be viewed by mobile devices. Your website needs to be responsive to be the best website it can be.

If your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on patients who would have otherwise visited your urgent care facility. When your website is responsive it means that the page is able to automatically re-size itself to respond to any size screen. When it changes to fit smaller screens, the information stays uniform, but is shifted to allow for an optimal viewing experience.

Still wondering why is it significant to have a responsive website? It has been said that eighty percent of patients find urgent care providers online prior to visiting them and more than fifty percent of them are using a mobile device for their searches. Responsive websites makes it easier for patients to view the content of your website and makes navigating it effortless. This is why it is very important to make sure your website is responsive.

In some cases you might just have a separate website that works for mobile devices, keeping your original website up for computer use only. The sister website would make it easier for patients to see your website in a “smart way,” while allowing you to maintain your original design should you wish to keep it.

Will you join the modern age, break your urgent care marketing campaign free from constraints, and upgrade to a responsive, smart website?

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing and Reputation Management

Urgent Care Marketing: Patients trust online reviews

When planning out your urgent care marketing campaign there are so many aspects to consider. A very powerful way to keep patients coming to your facility for care is managing your reputation. Imagine if your urgent care has been established, you have a website and you’re trying to go full speed ahead, but a negative review has people turning away. Your urgent care marketing strategy might be to include some reputation management tools.

So you think you’re providing the most excellent customer service? Just keep in mind, that what people say about you online has become the most influential way others decide whether they want to visit your urgent care. Online reviews are becoming one of the most important reflections of your urgent cares’ quality, the doctors’ reliability and their skills.

According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. This is why reputation is so vital. All of your other urgent care marketing strategies such as SEO, social media postings and local search optimization are meant to put you in the spot light which means that they will inevitably lead patients to check you out.

If you have a reputation management system in place you will be able to know what your patients are saying about you. This way, you can tweak your customer service skills for better performance in the future. By having a professional marketing team help you, many disastrous reviews can be eliminated before they bring you down. Great reviews will be distributed to multiple review sites. By being able to keep tabs on what is being said about your urgent care, it can help you head off major issues before they boil over.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing & Internet Videos

Urgent Care Marketing: Join the video craze

Urgent care marketing is no exception to the ongoing advancement of technology. With the increased use of the internet for business needs, you have to be willing to evolve or you’ll get left behind. As aspects of our lives becomes more technologically enhanced people expect more of it from you. Text is great, but do you know what is better? Videos. There are several reasons to integrate videos onto your website.

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. Publishers who use graphics grow in traffic an average of 12% more than those who do not. The plus side to videos is that they tend to get more people to take notice with very little effort. You could be using video on your website and using them to post on social media as well. Have you ever scrolled through Facebook and stopped just because a video started playing? It may not have even been something you wanted to watch, but you did just because it was there.

Patients would much rather see a video play than read through pages of text. Moreover, patients using mobile devices would rather watch a quick, informational video than try to read through text on a condensed version of your urgent care website. More and more urgent care marketers are embracing visual content, because with it they see larger returns in terms of more followers. With more followers, there are more people being exposed to your urgent care marketing content.

If all this information can be used to increase patient visits, why not give it a try? Videos could be the answer to fleshing out your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

How To Advance Urgent Care Marketing

Urgent Care Marketing: Local Search Optimization

If your urgent care marketing strategy leaves you wondering where you’re at on the map, then you need a little boost. Have you ever noticed that when you Google search for a company, occasionally a mapped area will pull up to the right of your screen? That map has pin drops of locations for the company you searched for and the links on the left side of the screen are associated with the map. This is local search optimization at work.

You can use local search optimization to advance your urgent care marketing to an all new level. Local search will take your web presence from being in the “no watch hour” to being “prime time hour.” With local search your patient numbers will increase like never before.

The reality is that you’re a local urgent care and you need patients to find you. Local searches are more likely to lead to patients visiting an urgent care facility. Studies suggest that more people will visit an urgent care after finding it on the mapped section of Google search.

Local search optimization is your urgent care marketing strategy expert. What it does is populate your link to your website onto the map section of Google search. This is a very powerful tool to gain patient attention. Have more than one location? That’s not a problem. If you have multiple urgent care locations in one area then all of them can be featured on the map as long as the correct methods are being applied to do so. As an added tip; it would be a good idea to create a page on your website specific to each physical location. This way, anyone searching for your business in a particular region, city, state or country should be directed to the appropriate page.

With professional local search optimization you’re urgent care company’s name will land on a map in no time.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing Plans for 2015

Urgent Care Marketing: Paid ads vs. Organic

In your quest to deck out your urgent care marketing plans for 2015 you may be wondering what will benefit your business the most. When patients conduct a search for urgent care facilities on websites like Google, they find two types of results. The first result is a paid ad which appears above every other link and is obviously different. The organic result is the first, natural link below the paid ads that populates for terms relevant to what the patient has inputted.

Of course, you want to be found and you want the best option for your urgent care marketing plan. You want to be seen by patients at the very moment that they are searching for you on Google, but it is how you are seen that can be significant. To make the most informed decision for your urgent care marketing plan, there are a few things you should know about the differences between paid ads and organic links.

Paid ads are advertisements that generate when certain keywords are typed into a search engine. The paid ads cost companies by the click. The organic links are there, because the companies have used search engine optimization (SEO) to get them noticed by Google. Think the patients won’t know the difference between these two types of search results? Think again.

More than one study has been completed in attempt to find the percentage of people who actually click on paid ads versus the organic links. The overall result is that people choose organic links 94% of the time versus the 6% that click on paid ads. The reason for this simple: the majority of people do not trust paid ads.

So which side of the fence will you be on when setting up your urgent care marketing plan for 2015?

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No Holiday Break for Urgent Care Marketing

Urgent Care Marketing: Get Active in Social Media

The holidays are a crazy, busy time of year for everyone trying to get things done on their checklists. While you will have some time away from the office, the urgent care marketing part of your job is not taking a break. Holidays seem to bring on even more illness and that means more patients, but even when they aren’t able to make it into your urgent care facility right away, they will still be participating in online activity like many people do. Social media blows up this time of year, because people are using it for personal use to post photos of their holiday get-togethers and to keep in touch with relatives far away. This is your urgent care marketing angel whispering in your ear. Be ambitious enough to make social media your focus this holiday season.

Urgent care marketing on social media is simple around the holidays. Just think of ways to tie in medical related posts, in a cheerful way. All you have to do is think of ways to involve your main target market. For example, you can ask questions to get people involved. It is helpful for people to see you participating in social media postings and if you want, you can schedule postings ahead of time. This will allow you to relax a bit when Christmas day and New Year’s Eve roll around.

Your urgent care marketing doesn’t have to be boring. Be creative above all else and don’t be afraid to sprinkle in holiday humor for festive social posting. This is a fun time of year and everyone enjoys seeing the spirit of the holiday season shine through. Not only will this make people smile, but it makes people see that your urgent care isn’t just a place, but that there is a human side to your business.
Have fun with your urgent care marketing postings on social media pages and have a Merry Christmas.

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Internet Existence for Urgent Care Marketing Part 2

Urgent Care Marketing: Be found online with SEO

At this point you may have a website already made in order to start your urgent care marketing campaign and it’s living on the web right now, but you don’t know what to do next. Unfortunately for websites, the concept of “build it and they will come” from the movie Field of Dreams, is not a method that will work.

In the process of vamping up your urgent care marketing campaign you have to be mindful of competitors. It is no doubt that patients have searched Google to find an urgent care millions of times. How many times do you think people made it past page three of their Google search before they made their decision on which urgent care to use? Not many and, in fact, there are some patients that never make it past page one of their Google search.

If your urgent care website isn’t on the first three pages of Google then it is likely that you just aren’t being found. If people cannot find your website then they will chose to go somewhere else. Your urgent care marketing campaign needs some help with search engine optimization(SEO). You have to get yourself noticed by Google if you want people to locate your website. Using SEO services can help you get to where you want to be and will help patients find you when they complete Google searches for urgent care facilities.

If you work with professionals that know how to use keywords on your website, then Google will be able to recognize the efforts put forth. By following the basic rules of getting found, you will be able to climb in rankings. It does take some time and effort to consciously updated your page enough so that it doesn’t become a “dead website” and fall off the rankings. but if you’re willing to put in the work to make your urgent care marketing campaign solid, the patients will find you.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Internet Existence for Urgent Care Marketing Part 1

Urgent Care Marketing: Get a good website

Urgent care marketing cannot begin without a website, because the website is the platform all of your future urgent care marketing. It is without a doubt that as everything has rapidly gone digital, and patients are finding everything online, including their urgent care providers. Some statistics show that approximately 80% of patients find urgent care providers online prior to visiting them. Facebook is a good start, but your business needs more than just a social presence. The majority of these patients are using search engines like Google. With that said, a website is the first impression that future patients will have.

How many times do you think a patient has logged into Google to find an urgent care in their time of need? Try Millions nationally every year. If you do not have a website created for your urgent care, then you aren’t being found and that is money you’re loosing out on. Your urgent care marketing campaign cannot truly begin until you launch a website.

Maybe at this point you want to get your urgent care marketing started by building your website, but you don’t know what you should put on your website? At the very basic level, your urgent care website should tell your patients what services your urgent care can provide before they even step foot in the building. Patients need to be able to easily find you, know what your hours are and know how to contact you. Moreover, they need to know what insurance and payment types you accept.

We no longer live in the age where business just comes to you. These days you have to market yourself and reach out to the public, because you have many urgent care competitors. To grow an urgent care marketing campaign you have to be determined,hard-working, and knowledgeable about the internet. You have to be willing to let your urgent care business flourish online in order to push that urgent care marketing campaign. Since technology is the new way of life it makes sense to make your urgent care have a web presence and establish community engagement.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.