The Many New Ways of Urgent Care Marketing: Part 2

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your urgent care marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any urgent care marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your patients and potential patients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more patients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Urgent care patients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better urgent care marketing. Stay tuned for more information in part three of this part four series!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Social Network Marketing

Social Network Marketing for Urgent Cares

Social Network Marketing & Urgent Cares

Social network marketing is a great way for urgent cares to connect with their patients. Social network marketing is an important tool, because it can provide many different social actions. For example, Facebook is most known for its ability to be a full-scale site for social networking, advertising, photo sharing and online events. Twitter, on the other hand, is a social site designed to let people share snippets of updates with others not to exceed a certain threshold of characters. LinkedIn is a business oriented social networking service to help businesses connect, partner and refer to each other.

These tools can be used for social network marketing as a way to gain attention to urgent care events and gain client traffic. Many people perform searches at social media sites to find content that applies to their needs. Furthermore, social network marketing often leads to the introduction of new content such as news stories. In addition, social network marketing can allow for a personal edge. Social network marketing can be leveraged to improve your overall urgent care marketing campaign.

Advertising an urgent care business while building rapport can be challenging. Knowing what social network marketing content to create can also be a challenge. The last thing anyone wants is a cluttered timeline page of uninteresting, irrelevant or unimportant information. Social network marketing is not one of those things you can do only once and consider it done. It takes a lot of time and commitment to achieve desired results which will keep your audience on the hook.

Once you master this, social network marketing can help you to speak directly to your audience and engage them like never before. With social network marketing you can show that there is a human side to your urgent care employees rather than just doctors behind a stethoscope.

Ready for more?To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Giving Thanks: Ministry Health Care

Big thanks to Ministry Health Care!

At Urgent Care 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about Ministry Health Care.

Ministry Health Care is a network of hospitals, clinics, and other health related organizations operating across the central, northern, and northeastern regions of Wisconsin and eastern Minnesota. We absolutely respect the strong foundation of Ministry Health Care. It is based on the healing ministry and values of the Sisters of the Sorrowful Mother. Everyone works together to not only provide the best possible care for all patients through state of the art technology, but also through hands-on, compassionate care. In fact, the core mission of Ministry Health Care is to further the healing ministry of Jesus by working in the community to improve the health and well-being of all people, most especially the poor.

The culture of Ministry Health Care is to service the poor, have respect and compassion for the dignity and diversity of live, inspire trust through personal leadership and integrate excellence and stewardship. Ministry Health Care also cultivates courageous innovation and dedication by affirming the hope and joy of ministry.

Ministry Health Care has a very joyful, hopeful outlook on tomorrow by pushing itself as an organization and as individuals to grow. The work of Ministry Health Care truly lies in bringing hope, respect and dignity to each patient and to their family.

We have enjoyed getting to know Holly Anderson, Clinician Services Employment Consultant. Holly is responsible for the full-circle recruiting process and is a primary resource for candidates on behalf of Ministry Health Care. She provides detailed information regarding opportunities, the organization and communities and also works to facilitate the relationship development between candidates and Ministry Health Care.

To learn more about Ministry Health Care, visit the website at

Giving Thanks: NMN Consultants

Big thanks to NMN Consultants!

At Urgent Care 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about NMN Consultants.

We enjoy the privilege of working with Patrice Pash, Senior Consultant at NMN Consultants. Patrice has a long history of experience in urgent care fields, first as a Registered Nurse, but also has first-hand insight on floor planning from maximizing patient flow to staffing, training and day-to-day operations. She is also a frequent speaker at Urgent Care Association of America (UCAOA) conferences.

Patrice maintains her RN as well as her National Registry of Emergency Medical Technicians – Paramedic (NREMT-P), and she instructs for the American Heart Association.. She is an adjunct instructor for the local EMS program. Patrice is also an active member of the National Society of Certified Healthcare Business Consultants. We are very fortunate to know Patrice!

NMN Consultants has a great team of talented professionals, ready to work with you to realize your vision. If you’ve ever dreamed of starting a new urgent care practice (or if you’ve been in business for some time), NMN Consultants offers a variety of services to help you get off the ground, make progress towards expansion, or simply maximize your current setup. NMN Consultants has developed industry leading consulting packages and turnkey solutions for urgent care, and as demonstrated by Patrice’s commitment to excellence, NMN Consultants’ industry experience is unparalleled.

If you are seeking partnership that fully specializes in the urgent care industry with the credentials and reputation to match, look no further. Interested in learning more about our reputation? Visit our website to see what our clients say about us!

To learn more about what NMN Consultants can do for you, visit the website at

Giving Thanks: Blue Ridge X-Ray Company

Big thanks to the Blue Ridge X-Ray Company!

At Urgent Care 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about Blue Ridge X-Ray Company.

Blue Ridge is approximately 32 years old and is a national independent distributor of imaging equipment, service, and supplies. Blue Ridge distributes quality x-ray supplies, accessories, equipment and service for hospitals, physicians, chiropractors and veterinarians. Blue Ridge represents Pinnacle’s line of imaging as well as some of the leading manufacturers of medical imaging systems like Summit, Quantum, Konica, Carestream, Agfa, and Malinckrodt.

The quality of field service is very important to Blue Ridge X-Ray Company, proudly represented by a growing workforce of factory trained service engineers. Almost half of the workforce, in fact, is composed of factory trained service engineers who perform expert installations, preventive maintenance and also emergency repair. Blue Ridge X-Ray Company is very dedicated to a superior quality of field service which has played a huge part in client loyalty since inception.

Worried about the cost of converting to digital? Don’t be. Blue Ridge has you covered. First, Imaging Consultants can help you decide on a solution that works best for you by evaluating your volume, features and desired workflow. You can customize a solution based on your exact need, size and budget, from equipment to service contract. Also, most customizations mean that your business has growing room. Not a numbers person? Blue Ridge has a simple Return on Investment (ROI) analysis to take your financial options into account, including utilizing connections with leasing companies.

We have enjoyed getting to know Blue Ridge X-Ray Company through Mike Evans, Imaging Consultant for North/Central Florida.

To learn more about what Blue Ridge X-Ray Company can do for you, visit the website at

2014 UCAOA Fall Conference!

UCAOA Fall Conference: Join Us!

It’s that time of year again! Join us October 9th-11th at the UCAOA Fall Conference! Whether you are a physician, mid-level provider, urgent care center owner, operator, administrator or manager, enjoy clinical and practice management sessions tailored to your needs. The best part is that you are able to choose sessions upon arrival since they are in an open format.

The UCAOA Fall Conference will feature four different tracks (based on responses and requests from last year’s conference) and a Hands On Clinical Boot-camp. Tracks include Urgent Care Clinical Hot Topics, Comprehensive Clinical Start-up, Driving Volume to Drive Profits, and Achieving Operational Excellence in Urgent Care. You may also register and attend a pre-conference course: DOT FMCSA Medical Examiner Training. This one day course will equip you with the skills needed to test and become eligible as a certified ME listed on the National Registry.

Sessions will open on Thursday afternoon with Keynote Speaker Scott Friedman, CSP as he teaches us to bring more business to our centers while stressing less and celebrating more. At the Urgent Care Fall Conference, you will learn to establish deeper relationships with your team which will yield higher productivity and more satisfied customers. Let your employees and customers become your advocates by cultivating your culture and brand. Scott Friedman will teach us that “The Best Way to Predict The Future Is To Create It!”

Of course, we would love to shake your hand and learn all about your business. Please come visit us Thursday evening at the Exhibit Hall Opening Reception and again Friday evening during the Cocktail Reception. Urgent Care 2.0 will be in Booth 217.

Still not sure if the UCAOA Urgent Care Fall Conference is for you? I am of the belief that iron sharpens iron, and the opportunity to network with others that are passionate about Urgent Care can ONLY benefit you! In fact, we can even help you implement tailored marketing practices for your business now, so you are liberated to branch out in other areas at the UCAOA Urgent Care Fall Conference!

To sign up for a FREE Urgent Care Marketing Analysis Click Here

Urgent Care Marketing With Search Engine Marketing

Search Engine Marketing: You Need a Better Parking Lot

You now have a nice urgent care website that is user-friendly, beautiful and artfully and masterfully constructed. Traffic should increase instantly, right? Well, not exactly. Since SEO works organically, it can shift and move from day to day, which means that you are leaving potential clientele on the table. Imagine your brick and mortar business with beautiful front doors, but no parking lot. People keep driving by because they don’t know where to stop and park! Search engine optimization gets them close, but they need to see YOU specifically. For a full parking lot, let’s take a look at paid advertising through search engine marketing and how it can work for you.

Search Engine Marketing utilizes paid advertising to give you a big, beautiful, well-lit parking lot. Essentially, you can “hire” search engines to do online marketing for you. It can involve many forms, and these forms change frequently as the big boys – Google, Yahoo and Bing – change algorithms to ensure search results are accurate for the end user. In order to achieve the greatest visibility to your urgent care and your  target audience, your search engine marketing strategy will need to adjust, and that’s where we come in.

So, what distinguishes search engine marketing from taking an ad out in the local paper? First, it’s non-intrusive. Your potential customer is receiving highly targeted results from his search query. He is actively seeking your products, services and information. I think he might even feel a little proud that he is such a master of the search bar!

Secondly, it’s completely voluntary. It’s the result of user-originated behavior – your potential customer has voluntarily clicked on your listing rather than any other competitor. In essence, they chose to park in your parking lot because your ad popped up at the top.

To sign up for a FREE Urgent Care Marketing Analysis Click Here

Mobile Urgent Care Marketing: Being Camera Ready

Urgent Care Marketing: The Mobile Way

So, you’ve done your homework and are building online presence for your business; following the best information about urgent care marketing. You have a Facebook page and perhaps have even opened a Twitter account. Your website is fully operational with helpful information in a user-friendly format. Unfortunately, no one seems to be clicking where you want, or fully investigating the enticing trails you’ve crafted on your page. Why is this?

An easily overlooked, but incredibly important part of urgent care marketing, involves making sure your website is mobile ready. Are you utilizing mobile marketing for you urgent care marketing strategies? Not quite sure? Well, in short, most consumers now have smartphones and tablets and aren’t afraid to use them. Utilizing mobile marketing means that your website can be optimized for these devices. Opening a full sized website on a mobile device is slow and painstaking. Zooming in is a precise task not easily accomplished on the first try. Or third. Making your website mobile ready means that it is incredibly easy to navigate. Your potential customers now receive access to the most vital parts of your website in an easy to read, easy to click format on a smartphone or tablet. Consumers absolutely love to make purchases and make appointments online. If given the choice, a consumer will choose a company with a mobile ready site simply because it’s convenient. Gone are the days of hefting around a laptop or “waiting to get home” to research a particular company, most especially when determining an urgent care!

Finally, one of the most important reasons to utilize mobile marketing for urgent care marketing is to provide location based services. This makes perfect sense. A consumer with the need for an urgent care center will establish a relationship with the closest center and (depending on his experience) never feel the need to search for another center again. To find urgent care in the first place, he might simply type into his phone. As suggestions pop up, the winner will always be the website that is “camera-ready” at the click of a button. Information is prioritized, the layout is simple and clean, and two clicks in, a GPS map is leading the consumer to the “closest” urgent care center on the map.

Need help seeing your business through a new lens? We can help.

To sign up for a FREE Urgent Care Marketing Analysis Click Here

Local Search: “But I’m Right Here!”

Why is Local Search Important?

Billions of people all over the world search for and engage with local businesses when they need food, entertainment, products and services. We place our blind trust in the pop up screen of our mobile devices and computers every day, never really stopping to think of how our search criteria results in specific answers. As long as something pops up, we are generally happy. The Internet is smart, and more and more people rely on that every day and optimizing your business for local search is key to being found.

Search Engines and Local Search:

You might have noticed that search engines are getting really good at local search. In the past, if you typed a general search phrase, like, “Urgent Care” without a local modifier (city, state, suburb, zip code) you might get a mix of technical information related to your topic or popular companies with a huge online footprint. Google finally realized that this doesn’t help Consumer Joe if he’s looking for something local. Today, you might type in “Urgent Care” and you will receive specific recommendations from Google in your own backyard, with reviews on hand. Amazing, right? How do you become noticeable as a smaller business without a huge online footprint? Is it luck? Well, not quite.

For starters, just building a website won’t get you there. Your web address on a million business cards just won’t get you the same traction as a Google Search. There are very specific tasks to be performed over time to beat out the competition and earn your place on Google’s scorecard. This means that you have the ability to control local search outcomes in your favor. Sounds great, right? It is! But, how?

Reviews and Local Search:

Well, let’s start with the simple facts. People notice a buzz. This is where online reviews come in. One of the great things about the Internet is that everyone has the ability to influence. By participating in forum discussions and offering reviews, a consumer’s voice is heard and logged away, ready to be accessed with the click of a button. When performing a local search, most consumers rely heavily on reviews and comments that appear next to a business. Online reviews make a huge impact and they can’t be ignored when considering your Urgent Care Marketing strategies. .

Want the benefits of a great Urgent Care marketing strategy, but not sure where to start? Let us handle your internet marketing strategy so you can focus on running your business.

To sign up for a FREE Urgent Care Marketing Analysis Click Here

Social Networking: Agency vs. In-House

Still wondering whether social networking is for you? Or, perhaps, you are wondering whether the cost is “really worth it.”  Americans are continuing to take more active roles in their personal health decisions, and they are using the Internet to find healthcare providers.  The use of social networking has become one of the most vital tools in that decision-making process.  In fact, companies that fully embrace social networking engagement are experiencing a much higher (up to four times) business impact than companies without social networking presence. – Click Here for more interesting facts about social networking

Social Networking: In-House

But who do you trust with the important mission of cultivating  your personal business brand?  Properly executed social media marketing campaigns help connect, interact and build all-important relationships with patients. It’s a huge job for one person.  In fact, in a perfect social networking setting, your company would have a designer, video producer, public relations manager, and strategist extraordinaire.  Since that’s quite a budget for a new project, the job might be given to Bob.  Bob is a very organized, detailed planner with a great attitude. Since social networking is Bob’s only job, he might be able to get a pulse on the ever expanding world of social networking; however, he just can’t do it all.  Or perhaps the job falls to Debbie – overstretched already, but has a basic working knowledge of some social media, so this becomes her new “bonus” gig.  “It will look so great on the resume!”

On the other hand… Social Networking: Agency

Why not hire a team of many for the price of one? The costs associated with one full time employee solely dedicated to social networking might be better spent funding a full social media networking campaign.  The annual budget might then include research, planning, strategy and execution along with design, social community management, short term and long term campaigns and promotions, analytics and reporting, and the list goes on and on.  A package custom tailored to fit your needs by an agency of people ready to brainstorm from every angle to give you the very best.  Your social networking presence is your voice and image for all the world to see.  Can you really afford to take a sick day?

To sign up for a FREE Urgent Care Marketing Analysis Click Here