Vlogging- small business internet marketing

Urgent Care Marketing: About Vlogging

Video Blogging And Urgent Care Marketing

In the recent past we had talked about the importance of blogging on your insurance website as a way to help your urgent care’s website get ranked higher on the organic Google search results. Today, we want to talk about adding videos to your blog, or “vlogging.” Your urgent care marketing campaign takes a different turn when you vlog. A vlog is set up just like a blog, but the body has an uploaded media video file instead of full body text.

If you’re tired of the old fashioned blogging technique you could give vlogging a try. You may be asking “is vlogging just as effective as blogging?” Our answer to you is; yes it is! There are several parts of urgent care marketing and vlogging is one of the powerful ways to get noticed online. Google indexes videos better than plain text. This happens as a result of potential patients spending longer periods of time on your page to watch the video(s).

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. The proof is in the statistics that vlogging could help urgent care facilities get more traffic on their websites. Not only is it more engaging for patients, but it may be easier for you to explain your topic than trying to type it out. Vlogging can provide amazing results for your urgent care marketing campaign.

Of course, to do this type of urgent care marketing, you would need to have your own video equipment and possibly a microphone if your camera isn’t great at picking up sound. If you’re a local urgent care, our company has video equipment on hand to help you out! If not, we will do everything we can to coach you on making the best videos for your page using what you do have.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Why Does Blogging Aid Urgent Care Marketing?

Urgent Care Marketing: Information to catapult your brand

Summer is here and we hope that you’re going to be doing some “hot” branding in order to tidy up your urgent care marketing campaign. The first step to reaching out to more patients and being able to treat more people is to have your own personal website. If you already have a personal website then you’re on the right track to enhancing your urgent care marketing campaign! Today, we will explain three ways that blogging helps for urgent care marketing.

1.) Search Engine Optimization: We, internet marketing gurus, like to refer to this simply as SEO. If you want to be recognized by Google, then you have to remain fresh and that means having high SEO. The more you appear on search engine rankings, the more traffic you get to your website. We don’t have to tell you that more traffic means more potential patients, but we just did, because it is important! One way to boost your SEO is by blogging on your website. It has to be on a regular basis and it has to include your keywords that are particular to your urgent care business.

2.) Amplify Your Traffic: Blogging not only helps with urgent care marketing by increasing your SEO on your website, but it also increases interest of potential patients. Blogging consistently doesn’t have to be daunting, just be fresh and informative. After all, your blog may just be the answer to a medical related question someone searched for. By landing on your blog and seeing the answer, they may be more willing to stick around and navigate the rest of your website!

3.) Brand Your Agency: You can go with the “out of the box” free blogs found online, but nothing about that allows you to be you and it’s not nearly as powerful (nor is it ranked well by Google) as having your blog built into a website dedicated solely to your urgent care brand. People make decisions based on emotion and blogging will take you one step up in that category. People like to see a little lightheartedness in the writing paired with the informational, helpful tips you may have to offer.

So, are you ready to make your urgent care marketing campaign shine? Blogging on your website can be the ticket that gets you those new patients. Don’t let them look elsewhere for their medical needs!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.