The Many New Ways of Urgent Care Marketing: Part 3

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. In part two of this four part series we expanded the discussion to include online videos, social media postings and online review management. All of these marketing tools are important in keeping your urgent care name out in the world and on the minds of potential patients. In part three of this series, we will examine three new ways you can develop your urgent care marketing campaign for the future:

1.) Keyword choices: Keywords can make all the difference when it comes to patients finding your urgent care name online. If you rely on keywords that are not directly related to what people are searching for on search engines, then you may find that you aren’t generating much patient traffic. It is best to choose a few keywords which emphasize your industry.

2.) Business branding: Your urgent care is still a business, not just a place for patient treatments. Giving your business it’s own brand is important. A “wow” brand gives your patients that immediate idea of what to expect when they walk through the doors. You need to have a decent looking website (seriously, who wants to stay on a website that is difficult to navigate or bothersome to look at?). You also need to “parade yourself” on social media and give your business that “personal touch.”

3.) Quality images: The quality of your photos and videos are gravely important. Your patients definitely take notice and so does Google. Seeing pixelated images or low-quality videos on your urgent care website will most likely make patients click the back button; these things make patients question your true worth. This is one reason why your website could receive a high bounce rate (people quickly exiting or not staying on your website long).

We hope you’re thinking about your urgent care marketing campaign more deeply now! It might be time to upgrade your pictures and/or videos. Then, really focus on your branding and pick some great keywords to mirror what your urgent care business really does for patients. Only then, can you push forward. In the final chapter of this series, we will disclose the last three ways you can add to the future of  urgent care marketing.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 2

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your urgent care marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any urgent care marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your patients and potential patients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more patients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Urgent care patients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better urgent care marketing. Stay tuned for more information in part three of this part four series!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing & Internet Videos

Urgent Care Marketing: Join the video craze

Urgent care marketing is no exception to the ongoing advancement of technology. With the increased use of the internet for business needs, you have to be willing to evolve or you’ll get left behind. As aspects of our lives becomes more technologically enhanced people expect more of it from you. Text is great, but do you know what is better? Videos. There are several reasons to integrate videos onto your website.

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. Publishers who use graphics grow in traffic an average of 12% more than those who do not. The plus side to videos is that they tend to get more people to take notice with very little effort. You could be using video on your website and using them to post on social media as well. Have you ever scrolled through Facebook and stopped just because a video started playing? It may not have even been something you wanted to watch, but you did just because it was there.

Patients would much rather see a video play than read through pages of text. Moreover, patients using mobile devices would rather watch a quick, informational video than try to read through text on a condensed version of your urgent care website. More and more urgent care marketers are embracing visual content, because with it they see larger returns in terms of more followers. With more followers, there are more people being exposed to your urgent care marketing content.

If all this information can be used to increase patient visits, why not give it a try? Videos could be the answer to fleshing out your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.