The Many New Ways of Urgent Care Marketing: Part 1

Urgent Care Marketing: 12 internet marketing strategies

It’s a brand new month and we hope you love the idea of sprucing up your urgent care marketing campaign. It’s that lovely time of year when passion is strong, not just for romance, but for getting things done within your urgent care business. It’s smart to reflect on some of the ways that online urgent care marketing continues to progress with the best marketing practices, technology trends, and what Google desires your site to look like in order to obtain the necessary search engine optimization (SEO) benefits.

As 2015 ramps up into full swing, instead of looking back at what you’ve been doing and repeating the same mistakes that were made in the last year, it seems that a better way would be to look forward. Stay updated on strategies that will continue to be the “bread and butter” of your internet urgent care marketing campaign and your urgent care business will go further. In part one of this four part series we will discuss three out of twelve new ways that you can boost your urgent care marketing for the future:

1.) Having a responsive website: We’ve said it once and we will say it again; if your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on patients who would have otherwise visited your urgent care facility. In 2014, an article was published by Nielson which concluded that US adults spent, on average, 34 hours per month using the mobile internet on smart phones. The research firm puts smart phone penetration at 65 percent. That is a significant number of potential urgent care patients using their smart phones to find services in your area. Don’t give them a reason to click the back button and look elsewhere for their urgent care needs.

2.) Paid Ads and/or Organic Links: Pay per click advertising for the Google search engine is one way your urgent care name can be found online. Another way to get attention is by ranking high on the organic links list which appear below the paid ads. You can do this by having proper updates to your website that Google will recognize and categorize as being legitimately good changes.

3.) Ad landing pages: Having paid ads with click-able links can take patients to a created landing page. The landing page is a carefully designed mini-site that is written a bit differently than your main website. It would include brief bits of information about the services patients are looking for and the content is designed to increase your calls and patient stream as quickly as possible.

All of these things are SEO hard at work. We know that urgent care marketing can be a tricky thing to progress, but with the right tools you can appear to be a marketing guru. In part two of this four part series, we will be discussing another three ways that you can improve your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing Plans for 2015

Urgent Care Marketing: Paid ads vs. Organic

In your quest to deck out your urgent care marketing plans for 2015 you may be wondering what will benefit your business the most. When patients conduct a search for urgent care facilities on websites like Google, they find two types of results. The first result is a paid ad which appears above every other link and is obviously different. The organic result is the first, natural link below the paid ads that populates for terms relevant to what the patient has inputted.

Of course, you want to be found and you want the best option for your urgent care marketing plan. You want to be seen by patients at the very moment that they are searching for you on Google, but it is how you are seen that can be significant. To make the most informed decision for your urgent care marketing plan, there are a few things you should know about the differences between paid ads and organic links.

Paid ads are advertisements that generate when certain keywords are typed into a search engine. The paid ads cost companies by the click. The organic links are there, because the companies have used search engine optimization (SEO) to get them noticed by Google. Think the patients won’t know the difference between these two types of search results? Think again.

More than one study has been completed in attempt to find the percentage of people who actually click on paid ads versus the organic links. The overall result is that people choose organic links 94% of the time versus the 6% that click on paid ads. The reason for this simple: the majority of people do not trust paid ads.

So which side of the fence will you be on when setting up your urgent care marketing plan for 2015?

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.