Social Media- urgent care marketing

Urgent Care Marketing: Using Clickbait Versus Piquing Genuine Interest

Does Your Social Media Urgent Care Marketing Draw Patients In?

Anyone who regularly checks in on social media will tell you that when an important event occurs, just about everyone “reports” it. In fact, according to data collected from 2016, the Pew Research Center tells us that about 62% of adults in the United States get their news from social media! As social media becomes increasingly more of a go-to place for information of all kinds one thing that really has started to turn consumers off is clickbaiting. So, ask yourself does your urgent care marketing consist of posting headlines that will genuinely pique the interest of potential patients or are you posting clickbait?

If you’re not certain whether your urgent care marketing content on your social media pages is considered clickbait material or genuine material, we’ll help you to understand the difference, today.

Clickbait:

For journalists, writing clever headlines to grab the attention of readers used to be a true skill. These days any entity on social media can be considered a source of “news”, helpful information, or important data, but one has to be careful about they classify as such. Headlines are being used on social media to lure people into clicking on the proposed article, but if the content that follows isn’t what the headline makes it out to be then that is considered clickbait.

As an urgent care company the last thing you want to do is “trick” your followers or potential patients by providing sensationalized or misleading headlines just for the sole purpose of getting more users to your website. Your urgent care marketing efforts aren’t worth the risk of diminishing your reputation. If you continue posting misleading material your followers will soon stop following you!

Genuine Interest:

You can still utilize psychological techniques to pique the curiosity of your readers. Increasing the “click rate” on an urgent care marketing social media post can be as simple as being less detailed in your headline. Here are a few example headlines:

  • Most patients have no idea this is true…
  • You’re not going to believe this…
  • This information could save your life…

The lines above are examples of drawing your patient in, but this only works if you attach those headlines to real data you’ve found to back up what you’re claiming is interesting. See the difference between clickbait and provoking genuine interest?
We hope so! Good luck with your social media posts!

If you have questions for our urgent care marketing team, we can be reached by clicking here!

The Many New Ways of Urgent Care Marketing: Part 3

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. In part two of this four part series we expanded the discussion to include online videos, social media postings and online review management. All of these marketing tools are important in keeping your urgent care name out in the world and on the minds of potential patients. In part three of this series, we will examine three new ways you can develop your urgent care marketing campaign for the future:

1.) Keyword choices: Keywords can make all the difference when it comes to patients finding your urgent care name online. If you rely on keywords that are not directly related to what people are searching for on search engines, then you may find that you aren’t generating much patient traffic. It is best to choose a few keywords which emphasize your industry.

2.) Business branding: Your urgent care is still a business, not just a place for patient treatments. Giving your business it’s own brand is important. A “wow” brand gives your patients that immediate idea of what to expect when they walk through the doors. You need to have a decent looking website (seriously, who wants to stay on a website that is difficult to navigate or bothersome to look at?). You also need to “parade yourself” on social media and give your business that “personal touch.”

3.) Quality images: The quality of your photos and videos are gravely important. Your patients definitely take notice and so does Google. Seeing pixelated images or low-quality videos on your urgent care website will most likely make patients click the back button; these things make patients question your true worth. This is one reason why your website could receive a high bounce rate (people quickly exiting or not staying on your website long).

We hope you’re thinking about your urgent care marketing campaign more deeply now! It might be time to upgrade your pictures and/or videos. Then, really focus on your branding and pick some great keywords to mirror what your urgent care business really does for patients. Only then, can you push forward. In the final chapter of this series, we will disclose the last three ways you can add to the future of  urgent care marketing.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 2

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your urgent care marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any urgent care marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your patients and potential patients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more patients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Urgent care patients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better urgent care marketing. Stay tuned for more information in part three of this part four series!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

No Holiday Break for Urgent Care Marketing

Urgent Care Marketing: Get Active in Social Media

The holidays are a crazy, busy time of year for everyone trying to get things done on their checklists. While you will have some time away from the office, the urgent care marketing part of your job is not taking a break. Holidays seem to bring on even more illness and that means more patients, but even when they aren’t able to make it into your urgent care facility right away, they will still be participating in online activity like many people do. Social media blows up this time of year, because people are using it for personal use to post photos of their holiday get-togethers and to keep in touch with relatives far away. This is your urgent care marketing angel whispering in your ear. Be ambitious enough to make social media your focus this holiday season.

Urgent care marketing on social media is simple around the holidays. Just think of ways to tie in medical related posts, in a cheerful way. All you have to do is think of ways to involve your main target market. For example, you can ask questions to get people involved. It is helpful for people to see you participating in social media postings and if you want, you can schedule postings ahead of time. This will allow you to relax a bit when Christmas day and New Year’s Eve roll around.

Your urgent care marketing doesn’t have to be boring. Be creative above all else and don’t be afraid to sprinkle in holiday humor for festive social posting. This is a fun time of year and everyone enjoys seeing the spirit of the holiday season shine through. Not only will this make people smile, but it makes people see that your urgent care isn’t just a place, but that there is a human side to your business.
Have fun with your urgent care marketing postings on social media pages and have a Merry Christmas.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.