Urgent care marketing strategy

What’s Your Urgent Care Marketing Strategy?

Urgent Care Marketing To Increase Patient Volume

As the owner or operator of an urgent care clinic you may find yourself thinking there’s no need to advertise or market your practice, because everyone gets sick and will need your clinic eventually, right? That may have been the case when it was simply a question of whether to visit an urgent care versus the emergency room. Many patients quickly found out the benefit to receiving quicker care at the urgent care. Now, of course, there are tons of urgent care clinics that have opened up and that means more competition. You’ll also notice many of them are using some kind of urgent care marketing techniques.

How will you stand out amongst all those other walk-in clinics?

Do you have an urgent care marketing strategy?

If increasing patient volume and maintaining some repeat visitors is one of your urgent care business’ main goals to accomplish, then you really should develop a strategy for online marketing. Here are some ideas which should be the initial focus:

  • Build a custom website that’s also mobile friendly (responsive)
  • Develop custom content
  • Utilize Search Engine Optimization practices (keyword ranking, traffic generation tools, etc.)
  • Maintain online reputation
  • Optimize your business for local search
  • Use social media to your advantage (ads, posting, management, etc.)

All of the suggested starting points listed above are just scratching the surface of what can be done online these days. If you’re too busy running your urgent care business to set aside time to figure out how to run an urgent care marketing campaign, we’re here for you.

If you need professionals in the marketing field with knowledge about your industry, give us a call so we can put together the best possible urgent care marketing strategy for you! Our urgent care marketing team can be reached by calling 405-788-2619.

urgent care marketing principles- 2

Reflection Upon Our Adopted Urgent Care Marketing Principles: Part 2

Drawing Inspiration From The Go-Giver For Urgent Care Marketing

In part one of this blog series we shared 2 out of 5 of the inspirational principles that we utilize in our everyday urgent care marketing business. These valuable lessons are plucked directly from the The Go-Giver, a book written by Bob Burg. Today, we want to reflect on the remaining 3 principles and how we have used them and continue to conduct much of our business with them in mind.

Law #3- The Law Of Influence: Your influence is determined by how abundantly you place other people’s interests first.

Simply put, people will do business with those they know, like, and trust. How did we do that? First, we did what we said we would do! Our urgent care marketing team never made false promises about what it was that we did for our urgent care business owner customers. We also continue to put ourselves in their path rather than hiding in the background. We have regular meetings to ensure that our customers get to know us, understand what we’re doing, and begin to trust our word is good. Furthermore, we give the customers a chance to weigh in on marketing decisions regarding their urgent care clinics.

Law #4- The Law Of Authenticity: The most valuable gift you have to offer is yourself.  

After all, what good is having the skills to perform without showing our true selves? Our urgent care marketing team strives to not only talk about what we can do, but we show that we truly know our stuff.

Law #5- The Law Of Receptivity: The key to effective giving is to stay open to receiving.

If you throw a ball into the air with an open hand, but then close your as the ball falls back down it’s probably going to hit you in the face! It’s a lot safer for you if you decide to try to catch that ball once it comes down. Much in the same way, when we throw out more of our urgent care marketing efforts for less than we take in payment that’s giving and we have to be open to accepting that the fruits of those labors will come full circle and provide for our business. That’s receiving. 

These are the laws we follow and it’s made us humble in our urgent care marketing practices. If you’re an urgent care clinic owner looking for a company that will work with you to help you make your vision for urgent care marketing happen, we’d be happy to help!

urgent care marketing principles

Reflection Upon Our Adopted Urgent Care Marketing Principles: Part 1

Drawing Inspiration From The Go-Giver For Urgent Care Marketing

The truth is that since the founding of our urgent care marketing company we’ve always sought to do the “right thing” for our clients. The world of business is already so full of those who take payment, but do not satisfy their customers. We did not ever wish to be that kind of urgent care marketing company; thus, we started doing business by reading a book.

We have held steadfast to the inspirational principles taught within the The Go-Giver, a wonderful book written by Bob Burg about several valuable business lessons. Today, we’d like to reflect on a few of the laws provided in the book and explain how we have accepted each of them into our own way of conducting our urgent care marketing business, even after all these years.

Law #1- The Law Of Value: Your true worth is determined by how much more you give in value than you take in payment.

Of course, to stay in business any company has to make money and it’s not a terrible thing to do in order to provide for the well-being of employees and sustain the business. The problem comes when business to business relationships are built solely on price and the providing business owner in the relationship does not care whether their customer survives in the end. To prevent this from happening, our urgent care marketing company has made it a point to put into practice the lesson of giving services for a fair price, but ultimately knowing the difference between price and value.

Law #2- The Law Of Compensation: Your income is determined by how many people you serve and how well you serve them.

Many times our customers have price shopped before settling on hiring us. They tell us they have found that our prices were very fair for what we’ve managed to accomplish for them in return. After helping one urgent care chain become successful the word spread and others started to find us. We believe that how well we served others was a testimonial in itself which has, in turn, guided others to seek out our services.

These are only the first 2 of 5 laws we follow and we’ll be talking more about the rest of them in our next post.

If you’re an urgent care clinic owner looking for a company that will work with you to help you make your vision for urgent care marketing happen, we’d be happy to help!

Urgent Care Marketing- Kind Attitude

Urgent Care Marketing Via Kind Attitudes

Urgent Care Marketing Isn’t All Online

When our business, Urgent Care Marketing 2.0, was first launched we started with putting in the work necessary to bring urgent care clinics to a higher ranking on Google. Since then, we’ve branched out a little more in the coaching side of things to really help urgent care business owners make their clinics a place patients truly want to visit. After all, what good is a glowing online presence if when the patient walks in the door all they are greeted with is one ugly attitude after another?

One of our urgent care marketing services includes managing online reputations for our customers, but we do not wear the “black hat” in this situation. This means that we take the honest feedback from patients that visit your urgent care clinics and we let you, the owners, know what is said when a negative review comes through.

From our urgent care marketing efforts we’ve come to realize that if these bad situations are never dealt with on a personal level, then it really doesn’t matter if the online presence shows that you’re doing wonderfully. Overtime, the patients will begin to realize this, too and they will stop coming!

Our urgent care marketing team encourages urgent care clinic owners to listen to the honest feedback from patients and try to correct the situation if they have something negative to say. For example, if reviews repeatedly come in declaring that the front desk staff member was rude or appeared to “hate their job” then this should be addressed to avoid the same type of review from continuing.

Remember that it couldn’t be more important for you to maintain your urgent care marketing by making sure that your hired staff try to present a kind attitude towards the patients visiting your urgent care clinics, because without them you wouldn’t be in business.

This is just a friendly reminder from our team to yours. Have a fabulous day and may you and your staff members remember to smile.

If you’d like to know more about marketing, please feel free to give Urgent Care Marketing 2.0 a call at 405-788-2619.

Facebook Ads- Urgent Care Marketing

The New Trends Of Urgent Care Marketing With Facebook Ads

Facebook Has Changed Urgent Care Marketing… Again!

Some urgent care managers have tried urgent care marketing on their own and often believe that no one would click an ad these days.

They’re wrong!

Our urgent care marketing company is no stranger to utilizing Facebook and other social media platforms to help our clients reach more followers, but the name of the game has changed overtime. Now, Facebook ads are no longer just a “one size fits all” mechanism to help potential patients recognize an urgent care clinic.

Facebook ads now come in several varieties! You can choose to do video ads, multi-product ads, photo ads, event ads, retargeting ads, or boosted post ads, just to name a few.

What’s more important is that, as a company, we’ve really learned a lot about harnessing the powers of Facebook ads to make them both highly effective and fully optimized. For example, using the proper targeting methods ensures that the cost of the ads will remain as low as possible while still attracting the correct audience.

The biggest mistake for urgent care marketing with Facebook ads is believing that you have to target EVERYONE.

You don’t!

There is a large enough Facebook audience that you don’t have to be afraid of narrowing down your selection! In fact, statistics tell us that as of the fourth quarter of 2016, there were a recorded 1.86 billion monthly active users. With that being said, you should have no problem picking a targeted group of people (such as by age, gender, their location, their profession, etc.) and still reaching plenty of people.

The large amounts of people practically living digitally on Facebook should be enough for you to be interested in advertising your urgent care marketing campaign. In case you need a little more convincing, here are 3 reasons why Facebook ads are working better than ever:

  • They can be relevant to today’s society.
  • They have the potential to be visually appealing.
  • They can provide a clear “call-to-action”.

Diving in to get things just right does take a bit of a learning curve and if you’re simply too busy to do it yourself, that’s where companies like ours come into play. We’d love to help you stay up-to-date and take advantage of the newest trends circling Facebook ads. If you need our help, we’re here. Give Urgent Care Marketing 2 Point 0, Inc. a call @ 405-788-2619 to discuss your next campaign.

urgent-care-marketing

The Importance Of Ongoing Urgent Care Marketing

Why Urgent Care Marketing Requires Upkeep

Whether you’re paying an internet marketing company to get your name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped urgent care marketing?

The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some urgent care marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.

Why does the drop off happen so fast?

Think about all the urgent care competition you may have out in your region or even in the nation. If they are fighting for the same number one slot on Google results for “urgent cares” and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.

We know that urgent care marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your urgent care marketing by yourself, but you can no longer handle those duties along with those of running your urgent care clinic, please feel free to contact our urgent care marketing team.

We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!

local-directories-urgent care marketing

The Importance Of Local Directories For Urgent Care Marketing

Urgent Care Marketing: Getting You Found

Perhaps, the only thing you think about in terms of your urgent care marketing campaign is getting your name to be as close to the top of the Google search results as possible, but if you’re not making use of local directories then you’re harming your chances of this happening. Many may wonder what being on Citysearch, MerchantCircle, or Insider Pages has to do with ranking higher and being found. We’re here to explain a bit more about why these local directories and many more are very important.

Urgent care marketing is very involved. One of the best things you could spend money on is getting your name on as many local directories as possible with the correct data. Google is the like the head honcho, but they do pull information from all over the internet, including other directories, to prove relevancy and accuracy with urgent care clinics they allow to be at the top of search results. The more internet saturation you have for your urgent care, the more likely it is that you’ll be found due to having a higher ranking.

The cons to managing these local directory listing yourself is that the data can often be changed from what you originally intended. In fact, records indicate that data is able to be changed on many directory sites by the common user. Furthermore, it is reported that these random changes can occur, on average, once every 6 days. Obviously, having the correct information about your urgent care going out to the public is pretty important.

The good news is that our urgent care marketing team has tools to help you get listed quickly in the top directories. The benefit to having someone, like our urgent care marketing team, manage all of these local directory listings for your urgent care is that we can control the data to make certain that it shows up how it is supposed to.

In addition to being listed appropriately with our methods, we can also make use of these local listings to help you get your patient reviews sent out to the various directory locations. Having reviews is just as important as being listed. A lack of reviews will only prove to Google your irrelevance even more, thus; you want to have reviews spread out across the internet for Google to see.

These reasons alone are pretty compelling as to why you should want to take advantage of being listed on local directories. If you’d like to know more about this, have other questions, or just want to contact our urgent care marketing team, please feel free to give us a call @ 405-788-2619.

How To Improve Your Urgent Care Marketing And Business: Part 2

Make Leaps With Business & Urgent Care Marketing

Urgent care businesses are popping out of the wood work these days, because the natural human desire when visiting the doctor is to make it snappy. People are always saying how they don’t have time for this or that and heavy wait times at doctor’s office is one of those things. How in the world do you manage to draw patients into your urgent care when there are about five other places seemingly just like yours to choose from? With a few simple changes mentioned in part one of this series and the ones we’re going to mention here. Using these methods you get two benefits; it improves your urgent care marketing and your urgent care business!

1.) Staff: Don’t just hire to manage, hire staff that will make things run smoother. If your nurses are able to take down all vital information before the doctor gets into the room it translates to less waiting for the patient. Cross training staff to do more will also decrease patient wait times. Customer service or in this case, patient service is one of the most important things you have control over to really improve your urgent care marketing and business practice.

2.) Reviews: If you’ve gone above and beyond to make your patients’ visits the best that they could be then you want to know about it right? Of course you do! Do you know who else wants to see those success stories? Potential patients do and they will be looking on search engines like Google to find them. There they have the ability to read up on past patient reviews before making their decision to visit your urgent care. Take the time to establish a routine to get patients to leave you reviews. Not only does it help people make a decision about your urgent care, but it also helps your urgent care marketing campaign as reviews will boost your ranking on Google.

We’ve talked about how urgent care marketing and business can be improved by you being mindful of your operational hours, having pre-registration options, hiring the right kind of staff members and by obtaining reviews. All of these things will allow you to make positive changes to keep you in the game. In the words of Winston Churchill, “To improve is to change; to be perfect is to change often.” Are you ready to make some changes in order to make your urgent care marketing and business more successful?

To learn more, feel free to contact our marketing team.

How To Improve Your Urgent Care Marketing And Business: Part 1

Make Leaps With Business & Urgent Care Marketing

If you have an urgent care business, lucky you! As you are already well-aware of, urgent care centers have become the new popular choice for fast, customer-friendly treatment. This fast paced world keeps people on the move and being able to get in and out at a doctor’s office fits the modern way of life. With that being said, there is a lot of competition springing up out there as other doctors catch on to the new trend. What can you do to improve your urgent care marketing and your business? In part one of this series, we’ll tell you 2 ways you can do just that!

1.) Hours: One way to improve your urgent care business is to stay open long enough to bring in a larger group of patients. Not everyone can take off work to come in to the urgent care; that’s just reality. Keep in mind that the standard 8am-5pm workers most likely won’t be to get off work and make it through the entire process by 6pm so closing at 6pm isn’t very convenient for that crowd. Take a look at your competitors for an idea on how long you should stay open. A lot of them will stay open until 7:30pm or 8pm. This can also work in your advantage for urgent care marketing! Blast the news that you stay open longer for patient convenience!

2.) Pre-Registration: You can have options for pre-registration to get patients in faster. These patient files being submitted online cuts down on the time it takes the patient to fill out paperwork in the lobby. Also, having online check-in options not only bumps up your urgent care marketing (as you can utilize this nugget to be ahead of the other urgent cares), but it makes your urgent care business more efficient.

These two changes might seem small and too simple, but it’s often the little tweaks you make that get you ahead. As stated by the Greek philosopher Heraclitus, “Everything changes and nothing stands still.” So, that means you have to be willing to accept change in order to make your urgent care marketing and business more successful.

To learn more, feel free to contact our marketing team.

Is Your Urgent Care Website Being Penalized By Google?

About The “Must Have” Feature For Urgent Care Websites

Perhaps you’ve decked out your urgent care website to reflect everything that you think patients and potential patients need to know about your urgent care brand? Perhaps you even paid a pretty penny to get you what you thought was the “perfect website?” Maybe you think you’re doing just what you need to do for urgent care marketing?

Here’s the truth: If your urgent care website isn’t mobile friendly, you are in trouble with Google. Why, you ask?

Well, according to Google, your website must be mobile friendly and if it isn’t you’ll feel the digital wrath of Google’s search engine algorithm. What that means is that your ranking will go down as you continuously get “dinged” by Google or significantly penalized by NOT being mobile friendly.

Wake up. Mobile marketing isn’t the future; it’s NOW!

In fact…Did you know that a whopping 75% of Americans admit to bringing their phone to the bathroom with them? Not only that, but 4 out of 5 shoppers use smartphones to make purchases and more. Bottom line: People are constantly searching!

Of course, urgent care marketing is easier if you’re doing it correctly.

Don’t be one of those people that think getting ranked on Google isn’t a big deal. In case you are, let’s put it into perspective for you.

Scenario: Hundreds of people are searching Google for “urgent care” in their area and you don’t appear within the first 3 pages of Google. The majority of people never even click past page 1, let alone past page 3. You are never found by any of those people searching for a medical clinic like yours.

Point made? We hope so. Google ranking is incredibly important. Don’t jeopardize your website and sabotage your urgent care marketing campaign by having a non-responsive website (which means it isn’t mobile friendly).

If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your urgent care marketing needs.