urgent-care-marketing

The Importance Of Ongoing Urgent Care Marketing

Why Urgent Care Marketing Requires Upkeep

Whether you’re paying an internet marketing company to get your name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped urgent care marketing?

The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some urgent care marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.

Why does the drop off happen so fast?

Think about all the urgent care competition you may have out in your region or even in the nation. If they are fighting for the same number one slot on Google results for “urgent cares” and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.

We know that urgent care marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your urgent care marketing by yourself, but you can no longer handle those duties along with those of running your urgent care clinic, please feel free to contact our urgent care marketing team.

We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!

local-directories-urgent care marketing

The Importance Of Local Directories For Urgent Care Marketing

Urgent Care Marketing: Getting You Found

Perhaps, the only thing you think about in terms of your urgent care marketing campaign is getting your name to be as close to the top of the Google search results as possible, but if you’re not making use of local directories then you’re harming your chances of this happening. Many may wonder what being on Citysearch, MerchantCircle, or Insider Pages has to do with ranking higher and being found. We’re here to explain a bit more about why these local directories and many more are very important.

Urgent care marketing is very involved. One of the best things you could spend money on is getting your name on as many local directories as possible with the correct data. Google is the like the head honcho, but they do pull information from all over the internet, including other directories, to prove relevancy and accuracy with urgent care clinics they allow to be at the top of search results. The more internet saturation you have for your urgent care, the more likely it is that you’ll be found due to having a higher ranking.

The cons to managing these local directory listing yourself is that the data can often be changed from what you originally intended. In fact, records indicate that data is able to be changed on many directory sites by the common user. Furthermore, it is reported that these random changes can occur, on average, once every 6 days. Obviously, having the correct information about your urgent care going out to the public is pretty important.

The good news is that our urgent care marketing team has tools to help you get listed quickly in the top directories. The benefit to having someone, like our urgent care marketing team, manage all of these local directory listings for your urgent care is that we can control the data to make certain that it shows up how it is supposed to.

In addition to being listed appropriately with our methods, we can also make use of these local listings to help you get your patient reviews sent out to the various directory locations. Having reviews is just as important as being listed. A lack of reviews will only prove to Google your irrelevance even more, thus; you want to have reviews spread out across the internet for Google to see.

These reasons alone are pretty compelling as to why you should want to take advantage of being listed on local directories. If you’d like to know more about this, have other questions, or just want to contact our urgent care marketing team, please feel free to give us a call @ 405-788-2619.

How To Improve Your Urgent Care Marketing And Business: Part 2

Make Leaps With Business & Urgent Care Marketing

Urgent care businesses are popping out of the wood work these days, because the natural human desire when visiting the doctor is to make it snappy. People are always saying how they don’t have time for this or that and heavy wait times at doctor’s office is one of those things. How in the world do you manage to draw patients into your urgent care when there are about five other places seemingly just like yours to choose from? With a few simple changes mentioned in part one of this series and the ones we’re going to mention here. Using these methods you get two benefits; it improves your urgent care marketing and your urgent care business!

1.) Staff: Don’t just hire to manage, hire staff that will make things run smoother. If your nurses are able to take down all vital information before the doctor gets into the room it translates to less waiting for the patient. Cross training staff to do more will also decrease patient wait times. Customer service or in this case, patient service is one of the most important things you have control over to really improve your urgent care marketing and business practice.

2.) Reviews: If you’ve gone above and beyond to make your patients’ visits the best that they could be then you want to know about it right? Of course you do! Do you know who else wants to see those success stories? Potential patients do and they will be looking on search engines like Google to find them. There they have the ability to read up on past patient reviews before making their decision to visit your urgent care. Take the time to establish a routine to get patients to leave you reviews. Not only does it help people make a decision about your urgent care, but it also helps your urgent care marketing campaign as reviews will boost your ranking on Google.

We’ve talked about how urgent care marketing and business can be improved by you being mindful of your operational hours, having pre-registration options, hiring the right kind of staff members and by obtaining reviews. All of these things will allow you to make positive changes to keep you in the game. In the words of Winston Churchill, “To improve is to change; to be perfect is to change often.” Are you ready to make some changes in order to make your urgent care marketing and business more successful?

To learn more, feel free to contact our marketing team.

How To Improve Your Urgent Care Marketing And Business: Part 1

Make Leaps With Business & Urgent Care Marketing

If you have an urgent care business, lucky you! As you are already well-aware of, urgent care centers have become the new popular choice for fast, customer-friendly treatment. This fast paced world keeps people on the move and being able to get in and out at a doctor’s office fits the modern way of life. With that being said, there is a lot of competition springing up out there as other doctors catch on to the new trend. What can you do to improve your urgent care marketing and your business? In part one of this series, we’ll tell you 2 ways you can do just that!

1.) Hours: One way to improve your urgent care business is to stay open long enough to bring in a larger group of patients. Not everyone can take off work to come in to the urgent care; that’s just reality. Keep in mind that the standard 8am-5pm workers most likely won’t be to get off work and make it through the entire process by 6pm so closing at 6pm isn’t very convenient for that crowd. Take a look at your competitors for an idea on how long you should stay open. A lot of them will stay open until 7:30pm or 8pm. This can also work in your advantage for urgent care marketing! Blast the news that you stay open longer for patient convenience!

2.) Pre-Registration: You can have options for pre-registration to get patients in faster. These patient files being submitted online cuts down on the time it takes the patient to fill out paperwork in the lobby. Also, having online check-in options not only bumps up your urgent care marketing (as you can utilize this nugget to be ahead of the other urgent cares), but it makes your urgent care business more efficient.

These two changes might seem small and too simple, but it’s often the little tweaks you make that get you ahead. As stated by the Greek philosopher Heraclitus, “Everything changes and nothing stands still.” So, that means you have to be willing to accept change in order to make your urgent care marketing and business more successful.

To learn more, feel free to contact our marketing team.

Is Your Urgent Care Website Being Penalized By Google?

About The “Must Have” Feature For Urgent Care Websites

Perhaps you’ve decked out your urgent care website to reflect everything that you think patients and potential patients need to know about your urgent care brand? Perhaps you even paid a pretty penny to get you what you thought was the “perfect website?” Maybe you think you’re doing just what you need to do for urgent care marketing?

Here’s the truth: If your urgent care website isn’t mobile friendly, you are in trouble with Google. Why, you ask?

Well, according to Google, your website must be mobile friendly and if it isn’t you’ll feel the digital wrath of Google’s search engine algorithm. What that means is that your ranking will go down as you continuously get “dinged” by Google or significantly penalized by NOT being mobile friendly.

Wake up. Mobile marketing isn’t the future; it’s NOW!

In fact…Did you know that a whopping 75% of Americans admit to bringing their phone to the bathroom with them? Not only that, but 4 out of 5 shoppers use smartphones to make purchases and more. Bottom line: People are constantly searching!

Of course, urgent care marketing is easier if you’re doing it correctly.

Don’t be one of those people that think getting ranked on Google isn’t a big deal. In case you are, let’s put it into perspective for you.

Scenario: Hundreds of people are searching Google for “urgent care” in their area and you don’t appear within the first 3 pages of Google. The majority of people never even click past page 1, let alone past page 3. You are never found by any of those people searching for a medical clinic like yours.

Point made? We hope so. Google ranking is incredibly important. Don’t jeopardize your website and sabotage your urgent care marketing campaign by having a non-responsive website (which means it isn’t mobile friendly).

If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your urgent care marketing needs.

3 Tips To Drive Patients To Your Website

Tips To Help Patients Find You

As an urgent care business owner it can often feel too difficult to rank higher than the competition and get your name out in the digital world. You don’t have to be an urgent care with 30 locations to beat the odds and stake your piece of property in the land of urgent care marketing. Many people searching for urgent care start looking online, first. Of course, you want your name to appear in the search results. You can follow these simple tips to help drive patients to your website and boost your urgent care marketing campaign.

1. Email Lists: Email can actually be useful to your urgent care marketing plan. You can build an email group by having a monthly newsletter for people to opt-in on. Once they sign up, you have the ability to drip feed content that informational and helpful. Review requests can also be sent to help people leave you positive reviews on Google, which makes your urgent care name look that much better.

2. Facebook Marketing: There are a few ways you can use Facebook to your advantage when planning out your urgent care marketing campaign. One way is the use of Facebook ads and you chose the specific demographic information for those you’d like to target the ads to. You could also track those who have visited your website to re-market to those same people on Facebook.

3. Website Blogging: With enough effort, urgent care marketing is easy with blogging. If you blog often enough with solid content it can help drive patients to the website. You can also share links on social media, like Facebook to bring more viewers. You can also talk about issues in your blogs that people often seek answers to, therefore; bringing value to patients.

These tips sound easy enough for urgent care marketing, right? These are some of the most basic things you could be doing to get your website noticed. If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your marketing needs.

Why Your Urgent Care Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Urgent Care Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this urgent care marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your urgent care marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service page(s) aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to urgent care in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Urgent care marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your urgent care marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to urgent care marketing, please feel free to give us a call (405) 788-2619.

Using LinkedIn: Urgent Care Marketing

Urgent Care Marketing: Get to networking

We talk a lot about social media being a great place to show that you’re “present,” but up until now our blog posts have mostly been about Google+, Facebook and Twitter. While talking to our customers about urgent care marketing it seems that a lot of people seem to be confused by LinkedIn and wonder what the main reason for using this social media website is about. Today, we want to talk about how using LinkedIn is also useful when urgent care marketing.

The annual overview of the 2014’s statistics for LinkedIn revealed a survey study of 896 active users. The details of this survey showed that a large majority (81%) of people have the free account versus the paid account version. They also make it public for viewers. The difference between LinkedIn and the other social media websites is trending more along the idea that LinkedIn is more about networking than blasting up pages of funny or cute content while putting urgent care marketing to work.

It’s no surprise then that urgent care marketing changes a bit on this level. LinkedIn is a great way to provide viewers with a glance at your serious side. Not only is urgent care marketing made easier by being noticed on social media, but there are other ways LinkedIn is helping urgent cares. LinkedIn users, whether to enhance urgent care or otherwise, are reporting that this social media site is helping them to develop their business and even helps others to find employment at their place of business. Are you ready to get LinkedIn?