Posts

Trust

3 Ways To Earn The Trust Of Your Patients

Trust: Be More Than Just Another Urgent Care

Many urgent care companies get too aggressive with their approach to attempt attracting more patients. Rather than being the annoyance that will soon get you “unfollowed” on social media and untrusted by your audience, there are better ways to get patients in your door and that’s by earning their trust.

Today, we’re going to discuss 3 ways you can begin to earn the trust of your patients.

1.) Have A Clean Reputation: You better believe that your patients are digitally-enabled and smart about who they choose to visit for their medical needs. They may be looking for urgent care, but that doesn’t mean they want anything less than great. Marketing yourself does go deeper than just having an online presence.

You also need to have a clean online reputation. Make sure you have nothing to hide, because if there is any dirt out there about your urgent care facility, the doctors, or your desk staff you know patients are sure to find it!

2.) Show Them Some Respect: Earning trust from patients means you have to be trustworthy. Don’t be one of those urgent cares that promises the “fastest” service and then makes people wait an hour in the waiting room.

Doing so will earn you a line full of patients bolting another direction. Listening to patient feedback and making changes, when necessary, to provide them with their wants or needs will help you gain their trust.

3.) Don’t Make False Promises: There’s nothing more frustrating to a patient than to expect a high quality of service and receive the total opposite. If for any reason you are unable to handle a patient’s medical treatment, it is important to be 100% honest about the situation.

Your urgent care is still a business of sorts and if it doesn’t revolve around truth, you will eventually lose the trust of many patients!

Too many urgent care owners fail to recognize the importance of trust and then wonder why their patients look elsewhere. Don’t forget to listen to what your patients are telling you! Remember, your brand and everything about your business should start with a focus on how your promises will live up to the expectations of your patients.

To learn more or receive help getting started with a marketing plan, feel free to give us a call @ 405-788-2619 or click here.

Hashtag-Social-Media

Do You Use #Hashtags On Social Media?

Hashtags Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, they have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my urgent care marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for urgent care marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #urgentcare or #marketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your urgent care marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your urgent care marketing campaign, don’t hesitate to give Urgent Care Marketing 2.0 a call @ 405-757-4540.

How To Improve Your Urgent Care Marketing And Business: Part 2

Make Leaps With Business & Urgent Care Marketing

Urgent care businesses are popping out of the wood work these days, because the natural human desire when visiting the doctor is to make it snappy. People are always saying how they don’t have time for this or that and heavy wait times at doctor’s office is one of those things. How in the world do you manage to draw patients into your urgent care when there are about five other places seemingly just like yours to choose from? With a few simple changes mentioned in part one of this series and the ones we’re going to mention here. Using these methods you get two benefits; it improves your urgent care marketing and your urgent care business!

1.) Staff: Don’t just hire to manage, hire staff that will make things run smoother. If your nurses are able to take down all vital information before the doctor gets into the room it translates to less waiting for the patient. Cross training staff to do more will also decrease patient wait times. Customer service or in this case, patient service is one of the most important things you have control over to really improve your urgent care marketing and business practice.

2.) Reviews: If you’ve gone above and beyond to make your patients’ visits the best that they could be then you want to know about it right? Of course you do! Do you know who else wants to see those success stories? Potential patients do and they will be looking on search engines like Google to find them. There they have the ability to read up on past patient reviews before making their decision to visit your urgent care. Take the time to establish a routine to get patients to leave you reviews. Not only does it help people make a decision about your urgent care, but it also helps your urgent care marketing campaign as reviews will boost your ranking on Google.

We’ve talked about how urgent care marketing and business can be improved by you being mindful of your operational hours, having pre-registration options, hiring the right kind of staff members and by obtaining reviews. All of these things will allow you to make positive changes to keep you in the game. In the words of Winston Churchill, “To improve is to change; to be perfect is to change often.” Are you ready to make some changes in order to make your urgent care marketing and business more successful?

To learn more, feel free to contact our marketing team.

How To Improve Your Urgent Care Marketing And Business: Part 1

Make Leaps With Business & Urgent Care Marketing

If you have an urgent care business, lucky you! As you are already well-aware of, urgent care centers have become the new popular choice for fast, customer-friendly treatment. This fast paced world keeps people on the move and being able to get in and out at a doctor’s office fits the modern way of life. With that being said, there is a lot of competition springing up out there as other doctors catch on to the new trend. What can you do to improve your urgent care marketing and your business? In part one of this series, we’ll tell you 2 ways you can do just that!

1.) Hours: One way to improve your urgent care business is to stay open long enough to bring in a larger group of patients. Not everyone can take off work to come in to the urgent care; that’s just reality. Keep in mind that the standard 8am-5pm workers most likely won’t be to get off work and make it through the entire process by 6pm so closing at 6pm isn’t very convenient for that crowd. Take a look at your competitors for an idea on how long you should stay open. A lot of them will stay open until 7:30pm or 8pm. This can also work in your advantage for urgent care marketing! Blast the news that you stay open longer for patient convenience!

2.) Pre-Registration: You can have options for pre-registration to get patients in faster. These patient files being submitted online cuts down on the time it takes the patient to fill out paperwork in the lobby. Also, having online check-in options not only bumps up your urgent care marketing (as you can utilize this nugget to be ahead of the other urgent cares), but it makes your urgent care business more efficient.

These two changes might seem small and too simple, but it’s often the little tweaks you make that get you ahead. As stated by the Greek philosopher Heraclitus, “Everything changes and nothing stands still.” So, that means you have to be willing to accept change in order to make your urgent care marketing and business more successful.

To learn more, feel free to contact our marketing team.

Using LinkedIn: Urgent Care Marketing

Urgent Care Marketing: Get to networking

We talk a lot about social media being a great place to show that you’re “present,” but up until now our blog posts have mostly been about Google+, Facebook and Twitter. While talking to our customers about urgent care marketing it seems that a lot of people seem to be confused by LinkedIn and wonder what the main reason for using this social media website is about. Today, we want to talk about how using LinkedIn is also useful when urgent care marketing.

The annual overview of the 2014’s statistics for LinkedIn revealed a survey study of 896 active users. The details of this survey showed that a large majority (81%) of people have the free account versus the paid account version. They also make it public for viewers. The difference between LinkedIn and the other social media websites is trending more along the idea that LinkedIn is more about networking than blasting up pages of funny or cute content while putting urgent care marketing to work.

It’s no surprise then that urgent care marketing changes a bit on this level. LinkedIn is a great way to provide viewers with a glance at your serious side. Not only is urgent care marketing made easier by being noticed on social media, but there are other ways LinkedIn is helping urgent cares. LinkedIn users, whether to enhance urgent care or otherwise, are reporting that this social media site is helping them to develop their business and even helps others to find employment at their place of business. Are you ready to get LinkedIn?