Social Media- urgent care marketing

Urgent Care Marketing: Using Clickbait Versus Piquing Genuine Interest

Does Your Social Media Urgent Care Marketing Draw Patients In?

Anyone who regularly checks in on social media will tell you that when an important event occurs, just about everyone “reports” it. In fact, according to data collected from 2016, the Pew Research Center tells us that about 62% of adults in the United States get their news from social media! As social media becomes increasingly more of a go-to place for information of all kinds one thing that really has started to turn consumers off is clickbaiting. So, ask yourself does your urgent care marketing consist of posting headlines that will genuinely pique the interest of potential patients or are you posting clickbait?

If you’re not certain whether your urgent care marketing content on your social media pages is considered clickbait material or genuine material, we’ll help you to understand the difference, today.


For journalists, writing clever headlines to grab the attention of readers used to be a true skill. These days any entity on social media can be considered a source of “news”, helpful information, or important data, but one has to be careful about they classify as such. Headlines are being used on social media to lure people into clicking on the proposed article, but if the content that follows isn’t what the headline makes it out to be then that is considered clickbait.

As an urgent care company the last thing you want to do is “trick” your followers or potential patients by providing sensationalized or misleading headlines just for the sole purpose of getting more users to your website. Your urgent care marketing efforts aren’t worth the risk of diminishing your reputation. If you continue posting misleading material your followers will soon stop following you!

Genuine Interest:

You can still utilize psychological techniques to pique the curiosity of your readers. Increasing the “click rate” on an urgent care marketing social media post can be as simple as being less detailed in your headline. Here are a few example headlines:

  • Most patients have no idea this is true…
  • You’re not going to believe this…
  • This information could save your life…

The lines above are examples of drawing your patient in, but this only works if you attach those headlines to real data you’ve found to back up what you’re claiming is interesting. See the difference between clickbait and provoking genuine interest?
We hope so! Good luck with your social media posts!

If you have questions for our urgent care marketing team, we can be reached by clicking here!

Why Your Urgent Care Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Urgent Care Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this urgent care marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your urgent care marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service page(s) aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to urgent care in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Urgent care marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your urgent care marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to urgent care marketing, please feel free to give us a call (405) 788-2619.