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Hashtag-Social-Media

Do You Use #Hashtags On Social Media?

Hashtags Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, they have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my urgent care marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for urgent care marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #urgentcare or #marketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your urgent care marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your urgent care marketing campaign, don’t hesitate to give Urgent Care Marketing 2.0 a call @ 405-757-4540.

urgent care marketing

What Having Beakn Can Do For Your Urgent Care Marketing

Let Technology Be A Friend To Your Urgent Care Marketing

Have you ever stopped to wonder how you can increase foot traffic to your urgent care? You already know that doing so is extremely important and being top of mind is necessary to fulfill that goal. We’ve talked about many urgent care marketing techniques which included having an online presence, a responsive website, and keeping a clean online reputation, but today, we’re going to talk about a different type of technology. Enter Beakn.

How can Beakn be used for your urgent care marketing efforts?

Let’s take a closer look at what Beakn can do. This is a fairly new program that functions by using bluetooth capabilities to allow the user to do many things! Some of the functions include, but may not be limited to:

  • Detecting patients that are near your urgent care and sending them notifications
  • Allowing patients to sign-in online before entering the waiting room
  • Allowing urgent care’s to send a message after the patient leaves, requesting a review

Why is this significant for urgent care marketing?

Imagine the success of Facebook for just a moment. Now translate that into Beakn. Just like Facebook, anyone can be connected to Beakn with their own account. That means that the more businesses are using it for promotional offers, the more people will be downloading the app. That translates to more potential patients being able to receive your push notifications and more.

Some examples of push notifications might include announcing seasonal updates (flu season, spring allergies, summer sports physicals, back to school immunizations, etc). Allowing patients to sign-in online before they arrive cuts down on the time they have to spend waiting in your waiting room, making your urgent care seem even speedier. Finally, getting reviews from patients is a great way to boost your image online.

Let technology be a friend to your urgent care.

If you have questions about Beakn our team, at Urgent Care Marketing 2.0, is available @ 405-788-2619 to give you some advice.

Internet Existence for Urgent Care Marketing Part 1

Urgent Care Marketing: Get a good website

Urgent care marketing cannot begin without a website, because the website is the platform all of your future urgent care marketing. It is without a doubt that as everything has rapidly gone digital, and patients are finding everything online, including their urgent care providers. Some statistics show that approximately 80% of patients find urgent care providers online prior to visiting them. Facebook is a good start, but your business needs more than just a social presence. The majority of these patients are using search engines like Google. With that said, a website is the first impression that future patients will have.

How many times do you think a patient has logged into Google to find an urgent care in their time of need? Try Millions nationally every year. If you do not have a website created for your urgent care, then you aren’t being found and that is money you’re loosing out on. Your urgent care marketing campaign cannot truly begin until you launch a website.

Maybe at this point you want to get your urgent care marketing started by building your website, but you don’t know what you should put on your website? At the very basic level, your urgent care website should tell your patients what services your urgent care can provide before they even step foot in the building. Patients need to be able to easily find you, know what your hours are and know how to contact you. Moreover, they need to know what insurance and payment types you accept.

We no longer live in the age where business just comes to you. These days you have to market yourself and reach out to the public, because you have many urgent care competitors. To grow an urgent care marketing campaign you have to be determined,hard-working, and knowledgeable about the internet. You have to be willing to let your urgent care business flourish online in order to push that urgent care marketing campaign. Since technology is the new way of life it makes sense to make your urgent care have a web presence and establish community engagement.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Social Networking Signals: How to Read the Internet’s Mind

Social Networking is all about connection!

People want to be social about everything, including health care. As the cold and flu season approaches, you might be wondering how you can be on the watch for experiences and opinions that revolve around your services. If you could read the Internet’s mind, you would actually know who to target and how to effectively use your social networking platforms to target potential patients.

First, let’s talk connection. It’s fairly easy to engage in social networking if you have the right resources in place. Having real discussions with people – true social networking – is more than just posting your side of the conversation. Interact often and watch as your following grows. Remember that the internet is often used as the first point of healthcare research for many people. Your “interactions” with the community online will give you credibility and build your brand.

Now, on to the good stuff. Let’s say that you’re already doing a great job interacting, but just can’t keep up! That’s a great place to be! You may be experiencing a boost in site traffic, more word of mouth referrals, increased brand awareness, and brand loyalty. Amazing! Now you want to capture the attention of your growing audience (and the eyes and ears of your potential audience) and share pertinent information about the upcoming cold and flu season. Enter Hootsuite!

Hootsuite is a social networking and social media management system for brand management. It’s like a master program that helps support social networking integration for Twitter, Facebook, and many other popular social networking forums. Imagine a single dashboard that is customizable to your needs and can be the eyes and ears that you need. By setting up mentions and keyword streams, you can, essentially, read the internet’s mind! And then organize your posts to correspond with what you’re hearing.

Ready for more?To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Facebook Advertising and Management

Facebook Advertising: The Newest Edge in Marketing.

Ever wonder exactly how Facebook knows what you’re thinking? It’s pretty amazing! Curious about how you can harness the power of Facebook advertising for your own business? Let’s talk about the basics of Facebook advertising and what it can do for you.

The first step, of course, is to build your Facebook page. If you have experience with a personal page already, this should be fairly simple. I will say that Facebook advertising for your business absolutely belongs on a separate business page for credibility purposes alone. This allows you to use unique photos to advertise your business and allows your clients to “like” your page and spread your information into their network of friends.

Facebook ads will help you target specific groups of people within Facebook. This means that you show up in their news-feed, and you can build your ad around a certain demographic, or even have several ads running simultaneously to target several demographics at once. Facebook also has tools that easily help you monitor which ads work best for your business.

Engage! No, this is not Star Trek. In order to fully utilize your Facebook advertising, you must engage your fans. A single word and a hand gesture would be very cool, but totally ineffective. In the world of Facebook, this means you have the opportunity to post relevant content to build relationship with your fans and followers. Ask questions, pin important posts to the top of your page, and, most importantly, take the time to respond to your followers’ questions and comments.

Encourage your followers. When people feel a connection on Facebook, they aren’t afraid to share it. Remember the ice bucket challenge? Or each and every cat video that pops up on your news-feed? Posts go viral when followers and friends of followers “like” a post. When you encourage your followers to “check-in” to your location or open up a relevant topic for discussion, it encourages your followers to comment and like your post. As they respond, their friends now see your post and have the opportunity to weigh in. Ultimately, you gain followers by association even if they’ve never set foot in your place of business. You also have the option of promoting your post through Facebook advertising tools.

Excited about having such powerful tool for your business? Let us help you manage the details! To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care 2.0 To Visit The Oklahoma Chiropractors’ Association September 2014 Seminar

Bringing internet marketing to the chiropractic world.

We are very excited to announce our partnership with the Oklahoma Chiropractors’ Association! Join us for the September 2014 Seminar in Tulsa, Oklahoma. The Oklahoma Chiropractors’ Association will gather to uphold the science and philosophies of chiropractic while giving chiropractors ideas to help strengthen business through internal management, community awareness and even political involvement.

We will be onsite to help chiropractors uncover opportunities for growth in our area of expertise: We want to make sure your business is noticed in the right places for the right reasons! We offer customized websites (without the headache) that are easy to operate through mobile devices. Social media have your head spinning and not sure where to start? We can keep it clean and simple for you, but make sure your posts are relevant and noticeable. Not sure why your colleague and competitor down the street gets more Google hits (and therefore more traffic) than you do? We’d love to give you a brief rundown and give you the chance to level the playing field.

Ever have a curious or skeptical potential client that just won’t come through the front door? Video marketing might be the answer for you! Imagine that potential clients could get a taste of what chiropractic can do, alleviating questions and fears before ever walking into your practice. This also gives you great opportunity to become a familiar face before your client walks in the door. We offer customized marketing solutions that factor in your most urgent needs with the promise of relationship that allows you to evolve your strategy over time.

Can’t wait to see you at the Oklahoma Chiropractors’ Association’s September 2014 Seminar!

Not a chiropractor? Tell your chiropractor about us! If he or she would like a preview, feel free to contact us for a free consultation.

To sign up for a FREE Urgent Care Marketing Analysis Click Here

 

5 Must Haves for Urgent Care Marketing (PART 2)

Part 2 is Web Design, Local Search Optimization, and Reputation Management for Urgent Care Marketing.

2.Web Design

The design of your website is a keystone in determining your future success on the internet. Just as your patients want to feel confident, comfortable and welcome inside your facility; We want them to feel the same way about the design of your website. When building your website using our “Mobile First” approach, we will work side by side making sure your voice is heard; while providing top functionality and equipping it with the much needed tools for Search Engine Optimization(SEO) and Mobile Marketing success. If you already have this in place then you’re on the right track!

3.Local Search Optimization

Whether you have one location or a dozen, as an Urgent Care business, it is imperitive that you get in front of your local audience. One of the amazing features of Google is that it can accurately determine if a search has local application. Using the consumers current location, Google is able to provide results about the local area tailored to what they are looking for. When searching for an “Urgent Care” Google intuitively knows the consumer wants to find a physical location, along with reviews and other information in order to make a decision about what Urgent Care to choose. The key to mastering this area of marketing is to ensure your local audience is choosing your Urgent Care over the competition. At Urgent Care 2.0 we ensure that each location gets the attention needed in order to be the obvious “best choice”. There are several factors involved with this process that many marketing companies miss. Urgent Care Marketing done right can be a powerful R.O.I. Tool.

4. Reputation Management

When a potential patient is confronted with a decision between two businesses, they overwhelmingly side with the business with the higher rating and better reviews. This portion of online marketing, if neglected, can have devastating effects on your Urgent Care. Unfortunately even if your business has no other presence on the web, it is still possible to have a negative image through reviews posted online. The impact of these online reviews on any business can be seen on Citysearch, Foursquare, Google, and other sources. A great Reputation Management system is fine tuned to not only reduce the impact of long term neglect, but to facilitate an atmosphere that encourages new good reviews, while filtering them to address concerns before they result in a damaging review. Overtime this is tailored and adapted to eventually give your Urgent Care the rating and recognition it deserves. If you are doing well with reviews be sure to protect that image with careful monitoring and follow up. Reputation Management combined with Local Search optimization is an Urgent Care Marketing double whammy that ensures your Urgent Care is chosen over your competitors on search engines like Google.

Don’t hesitate to reach out to us at UrgentCare2point0.com. To sign up for a FREE Urgent Care Marketing Analysis Click Here

5 Must Haves for Urgent Care Marketing (PART 1)

Part 1 is Social Networking for Urgent Care Marketing

1. Social Network Marketing

Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram; the importance of social networking sites in marketing an Urgent Care business cannot be emphasized enough, but just having them is not enough, it takes more to “Generate Traffic”, “Build  Brand Recognition”, and help prove “Relevancy” to search engines like Google.

  • Generating Traffic

Generating more traffic for to an Urgent Care business has simple and direct results; more traffic and repeat business translates to larger returns. Social media provides the perfect avenue an Urgent Care to reach out to it’s past patients, while at the same time attracting new ones.

  • Brand Recognition

When a business leaves a lasting impression on it’s patients, they will remember it. Word of mouth is an enormously powerful advertising tool; never before has it been easier for a person to share their experiences with friends and family. Social Media helps to develop an Urgent Care’s image through Social Posting, Blogs, and Reviews. While posting consistent content with all of these mediums are important, it is even more important that the content be valuable to the specific audience.

  • Search Engine Relevancy

Google is the leading search engine among users in the U.S. and being found on this engine should be a primary goal for any Urgent Care business, big or small. While just being found online is a great first step, this is not optimizing Return on Investment (ROI); ideally a business wants to be found first! This is where Relevance becomes paramount. When a possible patient searches for “Urgent Care” Google brings up, what it considers the most “relevant” search results. Google takes into account over 200 factors when comparing one Urgent Care website to that of it’s competitors. In order to beat out the competition it must “prove” to Google that this Urgent Care is more worthy of a top position than the others.

Most professionals understand that working in the medical field is challenging, stressful, and chaotic at times; that being said, taking on Social Networking for an entire business can be a daunting task. Thankfully there are Urgent Care Marketing Agencies willing to take these tasks on, and many of them understand that ROI is a primary goal.

To sign up for a free Urgent Care Marketing Analysis Click Here

The 10 Commandments Of Internet Marketing For Urgent Care – 4 of 10 – Social Networking

4th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Be Socially Relevant To Thy Audience”! – Social Networking

This is the fourth of a 10 blog series.  To get the most out of this series it best to read them from the beginning as they build on each other. Click Here to view all of the blogs in this series.  These are the top areas Urgent Care clinics struggle with when it comes to Internet Marketing.  It can be a tricky task, but these 10 commandments will help.

This commandment focus on Social Networking.

Urgent Care Marketing - Social Networking

If a 20 + year old local business is asked, “What’s been your best form of advertising?”, 9 times out of 10 the answer is “word of mouth”.  The impact of peer recommendations is a strong one and it won’t be changing any time soon.  The only thing that has changed is how the recommendations are given.

Back in the 1800’s they were given by a direct person to person word of mouth.  If someone felt compelled to give a glowing review it wouldn’t happen otherwise.  Since communication and transportation weren’t as advanced as it is today it can be imagined that very few people would go out of their way to tell someone about a business experience they had.  The same goes for the next development, regular mail.  (slow and requires effort) It would come up in conversation or maybe have a letter written, but that’s about as viral as it got.

In the 1900’s technology made word of mouth easier to spread.  The first main tool was the telephone.  Instead of making an across town trip to tell something to someone all that was needed was to pick up the phone.  This made word of mouth even faster.  Towards the end of the 1900’s we had the internet and email.  Email made it easy to give that recommendation to a list of people all at once being the most efficient way to give word of mouth recommendations.  The only problem is that not too many people feel inclined to write a testimonial and email it to their contacts list without some form of prodding or incentive from the company wanting the good press.

Today Social Networking is the best way to spread word of mouth advertising.  By being relevant on the key social networks of a target audience an Urgent Care clinic can gain interest from a potential patient and then have them see the current information and interactions with existing happy (or unhappy) patients.  These Social Networking users can also see weather or not any of their friends have connected with that Urgent Care clinic.  90% of all people trust peer recommendations and the easiest recommendation is a passive one.  Without even asking, a user can find valuable information from their network and base a buying decision on the actions, connections, reviews, etc they find.  If there’s nothing relevant about that business found then the chances are that another Urgent Care clinic will be chosen.

5 other key reasons to be relevant on Social Networks:

– Social Networking it the #1 activity in the world
– The average user is on Social Networking sites for over 30 minutes at a time
– The release of the Ford Explorer on Facebook generated more traffic than a Super Bowl ad
– Social Networking is used heavily by all buyer age demographics
– The average person ages 18 – 35 sees more ads on Social Networking sites than on TV

If social networking has not been a major part of your Urgent Care Marketing strategy the time has come to make a change.  Also, you may have an active strategy, but it feels like there’s not been a return on the investment of both time and money.  If either of these scenarios sound like you we can help.  It all starts with our free consultation.  Click Here to request your free consultation.

The 10 Commandments Of Internet Marketing For Urgent Care – 3 of 10 – SEM

3rd Commandment of Internet Marketing for Urgent Care, “Thou Shalt Pay Tribute To Ads For The Blessing Of Website Traffic”! – SEM (Search Engine Marketing)

This is the third of a 10 blog series.  To get the most out of this series it best to read them from the beginning as they build on each other. Click Here to view all of the blogs in this series.  These are the top areas Urgent Care clinics struggle with when it comes to Internet Marketing.  It can be a tricky task, but these 10 commandments will help.

This Commandment Focuses on SEM (Search Engine Marketing)

SEM - Search Engine Marketing

The key is to understand that online ads are a vital part of a successful internet marketing strategy.  That also means knowing how to manage it in proper proportion of the overall budget.  Since on average only 14% of people trust ads its important to scale the plan accordingly.  Some target markets have a higher success ratio than others.  Urgent Care is above that 14% average due to the fact that when most people are looking for Urgent Care services, time is of the essence and the person searching won’t spend quite as much time researching.  They want a fast and relevant solution and an ad may be what does the trick.  SEM is more than just ads on a search page though.  Here are a few ways ads reach a target audience on the internet:

1. Search Ads – This is the most common and referenced when the term SEM or PPC is mentioned.  When results show on a search page ads can be placed in favorable positions on those pages.  Tops sites for this are Google, Yahoo, and Bing, but they are also distributed now in email, content landing pages and other sites in those search engines’ extended networks.  The ad will show up based on a number of possible factors such as: keyword, content topic, email content, visited sites and more.

2. Social Networking Sites – Sites like Facebook, Twitter and LinkedIn all have valuable data about their users.  This data is gold to advertisers.  It helps them pinpoint some startling specifics.  This can be narrowed by everything on a users profile, friends, activities, posts and more.

3. Re-targeting and Niche Site Ads – SEM can get quite complex.  With the ability to track endless amounts of data from internet users there are some creepy ways to put relevant ads in front of an audience.  With re-targeting ads can be placed on network sites that have data about a persons visit to their website or network site.  This is why an ad will be on a separate site for a site recently visited.  They are putting up moving billboards that follow their target market.  Another place to have banner ads is on sites that offer ad space directly.  Some examples are local radio and news websites.

SEM is an area that can suck a marketing budget quick with little to zero results if not done correctly.  After the budget is spent nothing remains.  It is highly recommended to use a professional for SEM.  It’s also wise to have other internet marketing strategies in place along side the SEM plan.  Internet marketing success is not a silver bullet.  It’s a correlation of all the possible avenues working together towards the big picture.

If this is an area that has not been explored for your Urgent Care Clinic or has been explored without success we would like to invite you to take advantage of our free consultation.  We can take a look at the opportunities that exist and develop a plan to make the most of them.  Click Here to request your free consultation.