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Digital Statistics- urgent care Marketing

Urgent Care Marketing Strategies To Close Out Your Year Strong

Urgent Care Marketing For The Final Quarter

The “race” to the end of the year is finally upon us as the final quarter has started. Most urgent care clinic owners understand that the final few months of the year (as with all quarters) play a vital role in operations, just as if they were like any other business. Of course, you’re going to want to end this year strong, but what if you could take some time to focus your urgent care marketing efforts on ways that would have your numbers looking even better by the next quarter? In this final quarter you can put some good marketing strategies to use to end this year with a bang. Two of the best ways to help your marketing efforts pay off are to focus on your patient relationships and invest in SEO marketing to boost your clinic’s name on search engines.

Patient Relationships: Connecting with your patients is the easiest way to gain their trust. Look for ways to make a personal connection with as many patients as possible. You could set up an automatic emailer to send out to those who just visited your location and ask them for their personal feedback or review or your location. Responding to negative reviews with a possible solution is one way to build trust and hopefully keep the patient returning!

SEO Marketing: To really pull of a great search engine optimization marketing campaign it’s going to take a few months of hard work. The pay off for investing time into this urgent care marketing strategy is that your name will inch closer and closer to the top of important search engines on the internet, making patients that much more likely to choose your clinic over a competitor.

Some people may not think of urgent care marketing as being their answer to success, but it truly can ensure a successful quarter come 2018 and will make you feel better about your efforts towards the close of the current year. A good urgent care business planner knows that at times opportunities for change should be taken. Why not take a chance on marketing?

If you need help with your marketing efforts, our Urgent Care 2.0 team is here to help. Our urgent care marketing team can be reached by calling 405-788-2619.

Trust

3 Ways To Earn The Trust Of Your Patients

Trust: Be More Than Just Another Urgent Care

Many urgent care companies get too aggressive with their approach to attempt attracting more patients. Rather than being the annoyance that will soon get you “unfollowed” on social media and untrusted by your audience, there are better ways to get patients in your door and that’s by earning their trust.

Today, we’re going to discuss 3 ways you can begin to earn the trust of your patients.

1.) Have A Clean Reputation: You better believe that your patients are digitally-enabled and smart about who they choose to visit for their medical needs. They may be looking for urgent care, but that doesn’t mean they want anything less than great. Marketing yourself does go deeper than just having an online presence.

You also need to have a clean online reputation. Make sure you have nothing to hide, because if there is any dirt out there about your urgent care facility, the doctors, or your desk staff you know patients are sure to find it!

2.) Show Them Some Respect: Earning trust from patients means you have to be trustworthy. Don’t be one of those urgent cares that promises the “fastest” service and then makes people wait an hour in the waiting room.

Doing so will earn you a line full of patients bolting another direction. Listening to patient feedback and making changes, when necessary, to provide them with their wants or needs will help you gain their trust.

3.) Don’t Make False Promises: There’s nothing more frustrating to a patient than to expect a high quality of service and receive the total opposite. If for any reason you are unable to handle a patient’s medical treatment, it is important to be 100% honest about the situation.

Your urgent care is still a business of sorts and if it doesn’t revolve around truth, you will eventually lose the trust of many patients!

Too many urgent care owners fail to recognize the importance of trust and then wonder why their patients look elsewhere. Don’t forget to listen to what your patients are telling you! Remember, your brand and everything about your business should start with a focus on how your promises will live up to the expectations of your patients.

To learn more or receive help getting started with a marketing plan, feel free to give us a call @ 405-788-2619 or click here.