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Urgent Care Marketing- Kind Attitude

Urgent Care Marketing Via Kind Attitudes

Urgent Care Marketing Isn’t All Online

When our business, Urgent Care Marketing 2.0, was first launched we started with putting in the work necessary to bring urgent care clinics to a higher ranking on Google. Since then, we’ve branched out a little more in the coaching side of things to really help urgent care business owners make their clinics a place patients truly want to visit. After all, what good is a glowing online presence if when the patient walks in the door all they are greeted with is one ugly attitude after another?

One of our urgent care marketing services includes managing online reputations for our customers, but we do not wear the “black hat” in this situation. This means that we take the honest feedback from patients that visit your urgent care clinics and we let you, the owners, know what is said when a negative review comes through.

From our urgent care marketing efforts we’ve come to realize that if these bad situations are never dealt with on a personal level, then it really doesn’t matter if the online presence shows that you’re doing wonderfully. Overtime, the patients will begin to realize this, too and they will stop coming!

Our urgent care marketing team encourages urgent care clinic owners to listen to the honest feedback from patients and try to correct the situation if they have something negative to say. For example, if reviews repeatedly come in declaring that the front desk staff member was rude or appeared to “hate their job” then this should be addressed to avoid the same type of review from continuing.

Remember that it couldn’t be more important for you to maintain your urgent care marketing by making sure that your hired staff try to present a kind attitude towards the patients visiting your urgent care clinics, because without them you wouldn’t be in business.

This is just a friendly reminder from our team to yours. Have a fabulous day and may you and your staff members remember to smile.

If you’d like to know more about marketing, please feel free to give Urgent Care Marketing 2.0 a call at 405-788-2619.

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The Importance Of Ongoing Urgent Care Marketing

Why Urgent Care Marketing Requires Upkeep

Whether you’re paying an internet marketing company to get your name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped urgent care marketing?

The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some urgent care marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.

Why does the drop off happen so fast?

Think about all the urgent care competition you may have out in your region or even in the nation. If they are fighting for the same number one slot on Google results for “urgent cares” and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.

We know that urgent care marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your urgent care marketing by yourself, but you can no longer handle those duties along with those of running your urgent care clinic, please feel free to contact our urgent care marketing team.

We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!

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The Importance Of Local Directories For Urgent Care Marketing

Urgent Care Marketing: Getting You Found

Perhaps, the only thing you think about in terms of your urgent care marketing campaign is getting your name to be as close to the top of the Google search results as possible, but if you’re not making use of local directories then you’re harming your chances of this happening. Many may wonder what being on Citysearch, MerchantCircle, or Insider Pages has to do with ranking higher and being found. We’re here to explain a bit more about why these local directories and many more are very important.

Urgent care marketing is very involved. One of the best things you could spend money on is getting your name on as many local directories as possible with the correct data. Google is the like the head honcho, but they do pull information from all over the internet, including other directories, to prove relevancy and accuracy with urgent care clinics they allow to be at the top of search results. The more internet saturation you have for your urgent care, the more likely it is that you’ll be found due to having a higher ranking.

The cons to managing these local directory listing yourself is that the data can often be changed from what you originally intended. In fact, records indicate that data is able to be changed on many directory sites by the common user. Furthermore, it is reported that these random changes can occur, on average, once every 6 days. Obviously, having the correct information about your urgent care going out to the public is pretty important.

The good news is that our urgent care marketing team has tools to help you get listed quickly in the top directories. The benefit to having someone, like our urgent care marketing team, manage all of these local directory listings for your urgent care is that we can control the data to make certain that it shows up how it is supposed to.

In addition to being listed appropriately with our methods, we can also make use of these local listings to help you get your patient reviews sent out to the various directory locations. Having reviews is just as important as being listed. A lack of reviews will only prove to Google your irrelevance even more, thus; you want to have reviews spread out across the internet for Google to see.

These reasons alone are pretty compelling as to why you should want to take advantage of being listed on local directories. If you’d like to know more about this, have other questions, or just want to contact our urgent care marketing team, please feel free to give us a call @ 405-788-2619.

Urgent Care Website 2

Clues Your Urgent Care Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Urgent Care Website

If you are one of those urgent care owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing patients to other competitors. In part one of this series, we went over 2 signs that you have an outdated urgent care website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your urgent care website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering Urgent Care Marketing online, search engine optimization is not optional. It is vitally essential to the success of your urgent care. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers (potential patients) brings us evidence that the majority of people never even click past page 1 of search engine sites like Google. If you’re website is on page 5 or beyond then there is a great change that your urgent care website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your urgent care website overhaul, we’re here to help! Give us a call @ 405-788-2619.

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Why Updating Your Urgent Care Website Is Important: Part 1

Urgent Care Website Updates Vital To Validity

Perhaps, when you first put your website up it was the best thing since sliced bread, but there’s one thing you have to know and that is that nothing remains the same, especially in the digital world. New trends are always flowing and what was deemed relevant a few years ago may not be what gets you noticed, today. It’s crucial to update your website, especially if you’re still using something that looks like it was from the 1990’s. Today, we’re going to touch on 2 out 3 reasons why you should update your urgent care website.

1.) Updating makes search engines happy! Ok, so we’re not saying that search engines like Google have feelings; we’re not crazy. What we mean by making search engines happy is that they are programed to sort through content and deliver researchers the most relevant data possible. When you make modern updates to your site it makes your website look “alive” with activity. Now, we’re not saying that your urgent care website will sky rocket to the number one location on Google’s front page, but the changes might just boost your ranking one step closer.

2.) It allows you to convey your message. Yes, potential patients will be seeking for your urgent care and they need to know what services you offer, where you are located, and what times you are available, but there is more to a website than being a digital business card. Updating your website to allow for a blog location is important! Having a blog with ideas, issues, explanations of illnesses, and important information can help you be more relatable to patients and allows you to convey the message that you are there to help.

Having undergone a website transformation of our own in the last few months, we understand why updating your urgent care website is so important. Not only does it allow you to get a newer, sleeker design, but it also brings credibility to your urgent care business. Need more reasons to update your website? Tune in next month for part two of this series!

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Do You Use #Hashtags On Social Media?

Hashtags Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, they have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my urgent care marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for urgent care marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #urgentcare or #marketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your urgent care marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your urgent care marketing campaign, don’t hesitate to give Urgent Care Marketing 2.0 a call @ 405-757-4540.

Vlogging- small business internet marketing

Urgent Care Marketing: About Vlogging

Video Blogging And Urgent Care Marketing

In the recent past we had talked about the importance of blogging on your insurance website as a way to help your urgent care’s website get ranked higher on the organic Google search results. Today, we want to talk about adding videos to your blog, or “vlogging.” Your urgent care marketing campaign takes a different turn when you vlog. A vlog is set up just like a blog, but the body has an uploaded media video file instead of full body text.

If you’re tired of the old fashioned blogging technique you could give vlogging a try. You may be asking “is vlogging just as effective as blogging?” Our answer to you is; yes it is! There are several parts of urgent care marketing and vlogging is one of the powerful ways to get noticed online. Google indexes videos better than plain text. This happens as a result of potential patients spending longer periods of time on your page to watch the video(s).

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. The proof is in the statistics that vlogging could help urgent care facilities get more traffic on their websites. Not only is it more engaging for patients, but it may be easier for you to explain your topic than trying to type it out. Vlogging can provide amazing results for your urgent care marketing campaign.

Of course, to do this type of urgent care marketing, you would need to have your own video equipment and possibly a microphone if your camera isn’t great at picking up sound. If you’re a local urgent care, our company has video equipment on hand to help you out! If not, we will do everything we can to coach you on making the best videos for your page using what you do have.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Internet Existence for Urgent Care Marketing Part 1

Urgent Care Marketing: Get a good website

Urgent care marketing cannot begin without a website, because the website is the platform all of your future urgent care marketing. It is without a doubt that as everything has rapidly gone digital, and patients are finding everything online, including their urgent care providers. Some statistics show that approximately 80% of patients find urgent care providers online prior to visiting them. Facebook is a good start, but your business needs more than just a social presence. The majority of these patients are using search engines like Google. With that said, a website is the first impression that future patients will have.

How many times do you think a patient has logged into Google to find an urgent care in their time of need? Try Millions nationally every year. If you do not have a website created for your urgent care, then you aren’t being found and that is money you’re loosing out on. Your urgent care marketing campaign cannot truly begin until you launch a website.

Maybe at this point you want to get your urgent care marketing started by building your website, but you don’t know what you should put on your website? At the very basic level, your urgent care website should tell your patients what services your urgent care can provide before they even step foot in the building. Patients need to be able to easily find you, know what your hours are and know how to contact you. Moreover, they need to know what insurance and payment types you accept.

We no longer live in the age where business just comes to you. These days you have to market yourself and reach out to the public, because you have many urgent care competitors. To grow an urgent care marketing campaign you have to be determined,hard-working, and knowledgeable about the internet. You have to be willing to let your urgent care business flourish online in order to push that urgent care marketing campaign. Since technology is the new way of life it makes sense to make your urgent care have a web presence and establish community engagement.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Social Networking Signals: How to Read the Internet’s Mind

Social Networking is all about connection!

People want to be social about everything, including health care. As the cold and flu season approaches, you might be wondering how you can be on the watch for experiences and opinions that revolve around your services. If you could read the Internet’s mind, you would actually know who to target and how to effectively use your social networking platforms to target potential patients.

First, let’s talk connection. It’s fairly easy to engage in social networking if you have the right resources in place. Having real discussions with people – true social networking – is more than just posting your side of the conversation. Interact often and watch as your following grows. Remember that the internet is often used as the first point of healthcare research for many people. Your “interactions” with the community online will give you credibility and build your brand.

Now, on to the good stuff. Let’s say that you’re already doing a great job interacting, but just can’t keep up! That’s a great place to be! You may be experiencing a boost in site traffic, more word of mouth referrals, increased brand awareness, and brand loyalty. Amazing! Now you want to capture the attention of your growing audience (and the eyes and ears of your potential audience) and share pertinent information about the upcoming cold and flu season. Enter Hootsuite!

Hootsuite is a social networking and social media management system for brand management. It’s like a master program that helps support social networking integration for Twitter, Facebook, and many other popular social networking forums. Imagine a single dashboard that is customizable to your needs and can be the eyes and ears that you need. By setting up mentions and keyword streams, you can, essentially, read the internet’s mind! And then organize your posts to correspond with what you’re hearing.

Ready for more?To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Maximize Your Urgent Care Marketing With Google Adwords & Facebook Ads

Is Your Urgent Care Marketing Ready For Flu Season?

Fall is in the air! You know what that means! Flu season is just around the corner. Yikes. Are you maximizing your urgent care marketing strategy for flu season? Let’s talk about a couple simple ways we can help.

You may have noticed simple ads popping up on your computer screen the last time you googled a particular topic or visited a specific website. Ever wonder how your competitor got so lucky? Well, Google has a simple, straightforward way to market your business that can meet any budget. With Google AdWords, you set your daily ad budget. You can also change your budget anytime you like. Best part? You only pay when potential customers click on your ad to visit your website. Because let’s face it… how many people click past the first couple pages of Google’s search results? Very few! You want your urgent care message to pop up at the right time, relevant to the right search topics. You can also choose to advertise to potential customers two towns over or two thousand miles away.

You are what you like. Urgent care marketing for flu season can really thrive through the use of Facebook ads. These ads are targeted according to your Facebook profile information, including your age, location, education, relationship status, interests and much more. You are able to set a targeting filter to narrow down the scope of people who see your ad. When you “like” something on Facebook, you are essentially adding information to your personal information, and can then become part of the target market based on your most recent and relevant “likes.” Essentially, Google bases search criteria on the words you type, and Facebook bases search criteria on your personal information and interests. Both offer detailed reporting that can tell you what’s working and what isn’t, so you can work to constantly improve your urgent care marketing! Flu season doesn’t have a chance!!

Now that you have a basic understanding of some wonderful marketing tools for urgent care during flu season, let us help you work out the details and put together a customized campaign for you! To sign up for a FREE Urgent Care Marketing Analysis, Click Here.