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The Many New Ways of Urgent Care Marketing: Part 4

Urgent Care Marketing: 12 internet marketing strategies

We hope our last three posts have helped you begin some spring cleaning for your urgent care marketing campaign. Thus far, we have listed nine different ways your urgent care marketing campaign could be improved. We have just a few more things to reveal that may help you get more patients and keep your urgent care business rolling. The final three new ways of urgent care marketing strategies are as follows:

1.) Online customer service: Having ways to make patients’ lives easier is great. For example, allowing patients to check-in online provides them the ability to do so before even leaving their homes and decreasing their wait time. That’s great customer service! Another way to improve customer service is by having a way for patients to pay their bills online. People lead busy lives and if they don’t have to make the extra stop to pay off their bill at your physical location, that’s just one more way you have made their lives easier.

2.) Local listing updates: Local listings are an online version of directories. It’s important that each listing is complete, accurate and matches all other listings. This is especially important for those appearing on Google.

3.) Blogging: Content such as blogs are a great way to produce ongoing changes for your urgent care website. This will keep you fresh in the eyes of followers and for Google. These can be automatically pushed to your social media pages for even more exposure, directly linking back to your website.

As you can see it is very important to stay updated in this digital world we live in. Having a fantastic online presence will be your ticket to receiving more patients and keeping the ones you already have. Are you equipped to handle all of these new ways to keep your urgent care marketing campaign current? If any of these aspects seem too hard to handle on your own, we’re here for you.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 3

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. In part two of this four part series we expanded the discussion to include online videos, social media postings and online review management. All of these marketing tools are important in keeping your urgent care name out in the world and on the minds of potential patients. In part three of this series, we will examine three new ways you can develop your urgent care marketing campaign for the future:

1.) Keyword choices: Keywords can make all the difference when it comes to patients finding your urgent care name online. If you rely on keywords that are not directly related to what people are searching for on search engines, then you may find that you aren’t generating much patient traffic. It is best to choose a few keywords which emphasize your industry.

2.) Business branding: Your urgent care is still a business, not just a place for patient treatments. Giving your business it’s own brand is important. A “wow” brand gives your patients that immediate idea of what to expect when they walk through the doors. You need to have a decent looking website (seriously, who wants to stay on a website that is difficult to navigate or bothersome to look at?). You also need to “parade yourself” on social media and give your business that “personal touch.”

3.) Quality images: The quality of your photos and videos are gravely important. Your patients definitely take notice and so does Google. Seeing pixelated images or low-quality videos on your urgent care website will most likely make patients click the back button; these things make patients question your true worth. This is one reason why your website could receive a high bounce rate (people quickly exiting or not staying on your website long).

We hope you’re thinking about your urgent care marketing campaign more deeply now! It might be time to upgrade your pictures and/or videos. Then, really focus on your branding and pick some great keywords to mirror what your urgent care business really does for patients. Only then, can you push forward. In the final chapter of this series, we will disclose the last three ways you can add to the future of  urgent care marketing.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The Many New Ways of Urgent Care Marketing: Part 1

Urgent Care Marketing: 12 internet marketing strategies

It’s a brand new month and we hope you love the idea of sprucing up your urgent care marketing campaign. It’s that lovely time of year when passion is strong, not just for romance, but for getting things done within your urgent care business. It’s smart to reflect on some of the ways that online urgent care marketing continues to progress with the best marketing practices, technology trends, and what Google desires your site to look like in order to obtain the necessary search engine optimization (SEO) benefits.

As 2015 ramps up into full swing, instead of looking back at what you’ve been doing and repeating the same mistakes that were made in the last year, it seems that a better way would be to look forward. Stay updated on strategies that will continue to be the “bread and butter” of your internet urgent care marketing campaign and your urgent care business will go further. In part one of this four part series we will discuss three out of twelve new ways that you can boost your urgent care marketing for the future:

1.) Having a responsive website: We’ve said it once and we will say it again; if your website doesn’t adapt to fit the smaller screens of a cell phone or tablet, then you just might be missing out on patients who would have otherwise visited your urgent care facility. In 2014, an article was published by Nielson which concluded that US adults spent, on average, 34 hours per month using the mobile internet on smart phones. The research firm puts smart phone penetration at 65 percent. That is a significant number of potential urgent care patients using their smart phones to find services in your area. Don’t give them a reason to click the back button and look elsewhere for their urgent care needs.

2.) Paid Ads and/or Organic Links: Pay per click advertising for the Google search engine is one way your urgent care name can be found online. Another way to get attention is by ranking high on the organic links list which appear below the paid ads. You can do this by having proper updates to your website that Google will recognize and categorize as being legitimately good changes.

3.) Ad landing pages: Having paid ads with click-able links can take patients to a created landing page. The landing page is a carefully designed mini-site that is written a bit differently than your main website. It would include brief bits of information about the services patients are looking for and the content is designed to increase your calls and patient stream as quickly as possible.

All of these things are SEO hard at work. We know that urgent care marketing can be a tricky thing to progress, but with the right tools you can appear to be a marketing guru. In part two of this four part series, we will be discussing another three ways that you can improve your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing and Reputation Management

Urgent Care Marketing: Patients trust online reviews

When planning out your urgent care marketing campaign there are so many aspects to consider. A very powerful way to keep patients coming to your facility for care is managing your reputation. Imagine if your urgent care has been established, you have a website and you’re trying to go full speed ahead, but a negative review has people turning away. Your urgent care marketing strategy might be to include some reputation management tools.

So you think you’re providing the most excellent customer service? Just keep in mind, that what people say about you online has become the most influential way others decide whether they want to visit your urgent care. Online reviews are becoming one of the most important reflections of your urgent cares’ quality, the doctors’ reliability and their skills.

According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. This is why reputation is so vital. All of your other urgent care marketing strategies such as SEO, social media postings and local search optimization are meant to put you in the spot light which means that they will inevitably lead patients to check you out.

If you have a reputation management system in place you will be able to know what your patients are saying about you. This way, you can tweak your customer service skills for better performance in the future. By having a professional marketing team help you, many disastrous reviews can be eliminated before they bring you down. Great reviews will be distributed to multiple review sites. By being able to keep tabs on what is being said about your urgent care, it can help you head off major issues before they boil over.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing & Internet Videos

Urgent Care Marketing: Join the video craze

Urgent care marketing is no exception to the ongoing advancement of technology. With the increased use of the internet for business needs, you have to be willing to evolve or you’ll get left behind. As aspects of our lives becomes more technologically enhanced people expect more of it from you. Text is great, but do you know what is better? Videos. There are several reasons to integrate videos onto your website.

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. Publishers who use graphics grow in traffic an average of 12% more than those who do not. The plus side to videos is that they tend to get more people to take notice with very little effort. You could be using video on your website and using them to post on social media as well. Have you ever scrolled through Facebook and stopped just because a video started playing? It may not have even been something you wanted to watch, but you did just because it was there.

Patients would much rather see a video play than read through pages of text. Moreover, patients using mobile devices would rather watch a quick, informational video than try to read through text on a condensed version of your urgent care website. More and more urgent care marketers are embracing visual content, because with it they see larger returns in terms of more followers. With more followers, there are more people being exposed to your urgent care marketing content.

If all this information can be used to increase patient visits, why not give it a try? Videos could be the answer to fleshing out your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

How To Advance Urgent Care Marketing

Urgent Care Marketing: Local Search Optimization

If your urgent care marketing strategy leaves you wondering where you’re at on the map, then you need a little boost. Have you ever noticed that when you Google search for a company, occasionally a mapped area will pull up to the right of your screen? That map has pin drops of locations for the company you searched for and the links on the left side of the screen are associated with the map. This is local search optimization at work.

You can use local search optimization to advance your urgent care marketing to an all new level. Local search will take your web presence from being in the “no watch hour” to being “prime time hour.” With local search your patient numbers will increase like never before.

The reality is that you’re a local urgent care and you need patients to find you. Local searches are more likely to lead to patients visiting an urgent care facility. Studies suggest that more people will visit an urgent care after finding it on the mapped section of Google search.

Local search optimization is your urgent care marketing strategy expert. What it does is populate your link to your website onto the map section of Google search. This is a very powerful tool to gain patient attention. Have more than one location? That’s not a problem. If you have multiple urgent care locations in one area then all of them can be featured on the map as long as the correct methods are being applied to do so. As an added tip; it would be a good idea to create a page on your website specific to each physical location. This way, anyone searching for your business in a particular region, city, state or country should be directed to the appropriate page.

With professional local search optimization you’re urgent care company’s name will land on a map in no time.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Giving Thanks: NMN Consultants

Big thanks to NMN Consultants!

At Urgent Care 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about NMN Consultants.

We enjoy the privilege of working with Patrice Pash, Senior Consultant at NMN Consultants. Patrice has a long history of experience in urgent care fields, first as a Registered Nurse, but also has first-hand insight on floor planning from maximizing patient flow to staffing, training and day-to-day operations. She is also a frequent speaker at Urgent Care Association of America (UCAOA) conferences.

Patrice maintains her RN as well as her National Registry of Emergency Medical Technicians – Paramedic (NREMT-P), and she instructs for the American Heart Association.. She is an adjunct instructor for the local EMS program. Patrice is also an active member of the National Society of Certified Healthcare Business Consultants. We are very fortunate to know Patrice!

NMN Consultants has a great team of talented professionals, ready to work with you to realize your vision. If you’ve ever dreamed of starting a new urgent care practice (or if you’ve been in business for some time), NMN Consultants offers a variety of services to help you get off the ground, make progress towards expansion, or simply maximize your current setup. NMN Consultants has developed industry leading consulting packages and turnkey solutions for urgent care, and as demonstrated by Patrice’s commitment to excellence, NMN Consultants’ industry experience is unparalleled.

If you are seeking partnership that fully specializes in the urgent care industry with the credentials and reputation to match, look no further. Interested in learning more about our reputation? Visit our website to see what our clients say about us!

To learn more about what NMN Consultants can do for you, visit the website at http://www.urgentcareconsultant.com/contactusform.php.

Giving Thanks: Blue Ridge X-Ray Company

Big thanks to the Blue Ridge X-Ray Company!

At Urgent Care 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about Blue Ridge X-Ray Company.

Blue Ridge is approximately 32 years old and is a national independent distributor of imaging equipment, service, and supplies. Blue Ridge distributes quality x-ray supplies, accessories, equipment and service for hospitals, physicians, chiropractors and veterinarians. Blue Ridge represents Pinnacle’s line of imaging as well as some of the leading manufacturers of medical imaging systems like Summit, Quantum, Konica, Carestream, Agfa, and Malinckrodt.

The quality of field service is very important to Blue Ridge X-Ray Company, proudly represented by a growing workforce of factory trained service engineers. Almost half of the workforce, in fact, is composed of factory trained service engineers who perform expert installations, preventive maintenance and also emergency repair. Blue Ridge X-Ray Company is very dedicated to a superior quality of field service which has played a huge part in client loyalty since inception.

Worried about the cost of converting to digital? Don’t be. Blue Ridge has you covered. First, Imaging Consultants can help you decide on a solution that works best for you by evaluating your volume, features and desired workflow. You can customize a solution based on your exact need, size and budget, from equipment to service contract. Also, most customizations mean that your business has growing room. Not a numbers person? Blue Ridge has a simple Return on Investment (ROI) analysis to take your financial options into account, including utilizing connections with leasing companies.

We have enjoyed getting to know Blue Ridge X-Ray Company through Mike Evans, Imaging Consultant for North/Central Florida.

To learn more about what Blue Ridge X-Ray Company can do for you, visit the website at http://blueridgexray.mybigcommerce.com/request-quote/

Social Networking Signals: How to Read the Internet’s Mind

Social Networking is all about connection!

People want to be social about everything, including health care. As the cold and flu season approaches, you might be wondering how you can be on the watch for experiences and opinions that revolve around your services. If you could read the Internet’s mind, you would actually know who to target and how to effectively use your social networking platforms to target potential patients.

First, let’s talk connection. It’s fairly easy to engage in social networking if you have the right resources in place. Having real discussions with people – true social networking – is more than just posting your side of the conversation. Interact often and watch as your following grows. Remember that the internet is often used as the first point of healthcare research for many people. Your “interactions” with the community online will give you credibility and build your brand.

Now, on to the good stuff. Let’s say that you’re already doing a great job interacting, but just can’t keep up! That’s a great place to be! You may be experiencing a boost in site traffic, more word of mouth referrals, increased brand awareness, and brand loyalty. Amazing! Now you want to capture the attention of your growing audience (and the eyes and ears of your potential audience) and share pertinent information about the upcoming cold and flu season. Enter Hootsuite!

Hootsuite is a social networking and social media management system for brand management. It’s like a master program that helps support social networking integration for Twitter, Facebook, and many other popular social networking forums. Imagine a single dashboard that is customizable to your needs and can be the eyes and ears that you need. By setting up mentions and keyword streams, you can, essentially, read the internet’s mind! And then organize your posts to correspond with what you’re hearing.

Ready for more?To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Does Your Website Suck?

Let’s Be Real: Does Your Website Suck?

Ever make a checklist and experience the intense satisfaction of crossing a “done” item off the list? Most people have and it is indeed a wonderful feeling. In fact, it is so satisfying that most people never go back to revisit that specific, important item. For example, you might have checked off “work out” or “drink water,” but if you never revisit that particular task, you won’t make much progress in your overall goal of becoming a healthier person.

The same can be said when thinking about your website. You may have checked off the task of creating a website at your business’s grand opening, but haven’t bothered to view your site through a new customer’s perspective. The result could be an ugly, lazy website that nobody wants to talk to or play with. Yikes.

Now, an “ugly” website might simply mean outdated or easy to look past, but with an average attention span of three seconds, no growing business can afford to be ugly in the online world. A potential customer won’t ever stick around to see what you really have to offer. Have a dinosaur of a website? If it’s hard to manage, navigate and just plain doesn’t work, you’ve lost business before you’ve even had a chance to explain. The same can be said for outdated content. Nothing will help you lose credibility faster than outdated information on the information superhighway. It’s like asking a professional a question and getting answers in baby talk. Yep. Not good.

What about your website’s ability to travel? How does it look when you pull it up on your smartphone or other mobile device? Is it responsive and smart? Or slow and confused? Are you avoiding the Google spotlight on purpose or just not quite sure how to get your brand out there? Does the term “social media” give you hives? What’s the internet even saying about you??

Getting a little stressed? It’s ok. Really. Pour your passion and attention into your business! It can be very time consuming and difficult to stay ahead of this stuff!

So… does your website suck? Don’t worry. We’re here to rescue you! To sign up for a FREE Urgent Care Marketing Analysis, Click Here.