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Trust

3 Ways To Earn The Trust Of Your Patients

Trust: Be More Than Just Another Urgent Care

Many urgent care companies get too aggressive with their approach to attempt attracting more patients. Rather than being the annoyance that will soon get you “unfollowed” on social media and untrusted by your audience, there are better ways to get patients in your door and that’s by earning their trust.

Today, we’re going to discuss 3 ways you can begin to earn the trust of your patients.

1.) Have A Clean Reputation: You better believe that your patients are digitally-enabled and smart about who they choose to visit for their medical needs. They may be looking for urgent care, but that doesn’t mean they want anything less than great. Marketing yourself does go deeper than just having an online presence.

You also need to have a clean online reputation. Make sure you have nothing to hide, because if there is any dirt out there about your urgent care facility, the doctors, or your desk staff you know patients are sure to find it!

2.) Show Them Some Respect: Earning trust from patients means you have to be trustworthy. Don’t be one of those urgent cares that promises the “fastest” service and then makes people wait an hour in the waiting room.

Doing so will earn you a line full of patients bolting another direction. Listening to patient feedback and making changes, when necessary, to provide them with their wants or needs will help you gain their trust.

3.) Don’t Make False Promises: There’s nothing more frustrating to a patient than to expect a high quality of service and receive the total opposite. If for any reason you are unable to handle a patient’s medical treatment, it is important to be 100% honest about the situation.

Your urgent care is still a business of sorts and if it doesn’t revolve around truth, you will eventually lose the trust of many patients!

Too many urgent care owners fail to recognize the importance of trust and then wonder why their patients look elsewhere. Don’t forget to listen to what your patients are telling you! Remember, your brand and everything about your business should start with a focus on how your promises will live up to the expectations of your patients.

To learn more or receive help getting started with a marketing plan, feel free to give us a call @ 405-788-2619 or click here.

Is Your Urgent Care Website Being Penalized By Google?

About The “Must Have” Feature For Urgent Care Websites

Perhaps you’ve decked out your urgent care website to reflect everything that you think patients and potential patients need to know about your urgent care brand? Perhaps you even paid a pretty penny to get you what you thought was the “perfect website?” Maybe you think you’re doing just what you need to do for urgent care marketing?

Here’s the truth: If your urgent care website isn’t mobile friendly, you are in trouble with Google. Why, you ask?

Well, according to Google, your website must be mobile friendly and if it isn’t you’ll feel the digital wrath of Google’s search engine algorithm. What that means is that your ranking will go down as you continuously get “dinged” by Google or significantly penalized by NOT being mobile friendly.

Wake up. Mobile marketing isn’t the future; it’s NOW!

In fact…Did you know that a whopping 75% of Americans admit to bringing their phone to the bathroom with them? Not only that, but 4 out of 5 shoppers use smartphones to make purchases and more. Bottom line: People are constantly searching!

Of course, urgent care marketing is easier if you’re doing it correctly.

Don’t be one of those people that think getting ranked on Google isn’t a big deal. In case you are, let’s put it into perspective for you.

Scenario: Hundreds of people are searching Google for “urgent care” in their area and you don’t appear within the first 3 pages of Google. The majority of people never even click past page 1, let alone past page 3. You are never found by any of those people searching for a medical clinic like yours.

Point made? We hope so. Google ranking is incredibly important. Don’t jeopardize your website and sabotage your urgent care marketing campaign by having a non-responsive website (which means it isn’t mobile friendly).

If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your urgent care marketing needs.