Trust: Be More Than Just Another Urgent Care
Many urgent care companies get too aggressive with their approach to attempt attracting more patients. Rather than being the annoyance that will soon get you “unfollowed” on social media and untrusted by your audience, there are better ways to get patients in your door and that’s by earning their trust.
Today, we’re going to discuss 3 ways you can begin to earn the trust of your patients.
1.) Have A Clean Reputation: You better believe that your patients are digitally-enabled and smart about who they choose to visit for their medical needs. They may be looking for urgent care, but that doesn’t mean they want anything less than great. Marketing yourself does go deeper than just having an online presence.
You also need to have a clean online reputation. Make sure you have nothing to hide, because if there is any dirt out there about your urgent care facility, the doctors, or your desk staff you know patients are sure to find it!
2.) Show Them Some Respect: Earning trust from patients means you have to be trustworthy. Don’t be one of those urgent cares that promises the “fastest” service and then makes people wait an hour in the waiting room.
Doing so will earn you a line full of patients bolting another direction. Listening to patient feedback and making changes, when necessary, to provide them with their wants or needs will help you gain their trust.
3.) Don’t Make False Promises: There’s nothing more frustrating to a patient than to expect a high quality of service and receive the total opposite. If for any reason you are unable to handle a patient’s medical treatment, it is important to be 100% honest about the situation.
Your urgent care is still a business of sorts and if it doesn’t revolve around truth, you will eventually lose the trust of many patients!
Too many urgent care owners fail to recognize the importance of trust and then wonder why their patients look elsewhere. Don’t forget to listen to what your patients are telling you! Remember, your brand and everything about your business should start with a focus on how your promises will live up to the expectations of your patients.
To learn more or receive help getting started with a marketing plan, feel free to give us a call @ 405-788-2619 or click here.