Posts

Why Your Urgent Care Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Urgent Care Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this urgent care marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your urgent care marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service page(s) aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to urgent care in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Urgent care marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your urgent care marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to urgent care marketing, please feel free to give us a call (405) 788-2619.

Mistakes Made With Urgent Care Marketing

Urgent Care Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about urgent care marketing. Sometimes, urgent care businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made urgent care marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Urgent care marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal urgent care marketing?

Urgent care marketing solutions:

1.) Better Pages: A lot of urgent care owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the patients in regards to your urgent care. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to urgent care marketing efforts. Your site should have content that is written to convert visitors to patients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better urgent care marketing. Your urgent care business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for additional patients!
If you need any assistance getting these things in order for your urgent care so that you can get the most out of urgent care marketing, then give us a call @ 405-788-2619.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.