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Urgent Care Marketing- Kind Attitude

Urgent Care Marketing Via Kind Attitudes

Urgent Care Marketing Isn’t All Online

When our business, Urgent Care Marketing 2.0, was first launched we started with putting in the work necessary to bring urgent care clinics to a higher ranking on Google. Since then, we’ve branched out a little more in the coaching side of things to really help urgent care business owners make their clinics a place patients truly want to visit. After all, what good is a glowing online presence if when the patient walks in the door all they are greeted with is one ugly attitude after another?

One of our urgent care marketing services includes managing online reputations for our customers, but we do not wear the “black hat” in this situation. This means that we take the honest feedback from patients that visit your urgent care clinics and we let you, the owners, know what is said when a negative review comes through.

From our urgent care marketing efforts we’ve come to realize that if these bad situations are never dealt with on a personal level, then it really doesn’t matter if the online presence shows that you’re doing wonderfully. Overtime, the patients will begin to realize this, too and they will stop coming!

Our urgent care marketing team encourages urgent care clinic owners to listen to the honest feedback from patients and try to correct the situation if they have something negative to say. For example, if reviews repeatedly come in declaring that the front desk staff member was rude or appeared to “hate their job” then this should be addressed to avoid the same type of review from continuing.

Remember that it couldn’t be more important for you to maintain your urgent care marketing by making sure that your hired staff try to present a kind attitude towards the patients visiting your urgent care clinics, because without them you wouldn’t be in business.

This is just a friendly reminder from our team to yours. Have a fabulous day and may you and your staff members remember to smile.

If you’d like to know more about marketing, please feel free to give Urgent Care Marketing 2.0 a call at 405-788-2619.

Social Media- urgent care marketing

Urgent Care Marketing: Using Clickbait Versus Piquing Genuine Interest

Does Your Social Media Urgent Care Marketing Draw Patients In?

Anyone who regularly checks in on social media will tell you that when an important event occurs, just about everyone “reports” it. In fact, according to data collected from 2016, the Pew Research Center tells us that about 62% of adults in the United States get their news from social media! As social media becomes increasingly more of a go-to place for information of all kinds one thing that really has started to turn consumers off is clickbaiting. So, ask yourself does your urgent care marketing consist of posting headlines that will genuinely pique the interest of potential patients or are you posting clickbait?

If you’re not certain whether your urgent care marketing content on your social media pages is considered clickbait material or genuine material, we’ll help you to understand the difference, today.

Clickbait:

For journalists, writing clever headlines to grab the attention of readers used to be a true skill. These days any entity on social media can be considered a source of “news”, helpful information, or important data, but one has to be careful about they classify as such. Headlines are being used on social media to lure people into clicking on the proposed article, but if the content that follows isn’t what the headline makes it out to be then that is considered clickbait.

As an urgent care company the last thing you want to do is “trick” your followers or potential patients by providing sensationalized or misleading headlines just for the sole purpose of getting more users to your website. Your urgent care marketing efforts aren’t worth the risk of diminishing your reputation. If you continue posting misleading material your followers will soon stop following you!

Genuine Interest:

You can still utilize psychological techniques to pique the curiosity of your readers. Increasing the “click rate” on an urgent care marketing social media post can be as simple as being less detailed in your headline. Here are a few example headlines:

  • Most patients have no idea this is true…
  • You’re not going to believe this…
  • This information could save your life…

The lines above are examples of drawing your patient in, but this only works if you attach those headlines to real data you’ve found to back up what you’re claiming is interesting. See the difference between clickbait and provoking genuine interest?
We hope so! Good luck with your social media posts!

If you have questions for our urgent care marketing team, we can be reached by clicking here!

Urgent Care Website 2

Why Updating Your Urgent Care Website Is Important: Part 2

Urgent Care Website Updates Vital To Validity

Websites aren’t like the famous rotisserie machine with the tagline “set it and forget it”. If you haven’t touched your website in over a year, there may be things that are outdated. With each passing year, technology has brought in a set of guidelines to follow. Your website might not be relevant to what it popular right now. In part one of this series, we talked about 2 reasons why it is important to keep your urgent care website updated. Today, we’re going to touch on 1 more reason why you should update your urgent care website.

Updates make your urgent care look put-together.

We saved the biggest reason for last, because it’s the most noteworthy! As an urgent care facility treating patients, you certainly don’t want to look unprofessional. If anyone needs to look well put-together and organized, it’s an urgent care. The first place people will look for you, is online. Do you want your website casting you in a bad light? We hope not. No one wants to even think about visiting a doctor that hasn’t got it together. Sloppy websites bring to mind sloppy care and who knows where those mental images could go.

Aside from potential patients, think about your current patients. The only way to keep them coming back to your website, helping you to stay relevant on search engines, is to give them a reason to want to come back. The first step is bringing your website out of the 1990’s and to reflect that you’re present in 2016! The second step is to offer minor updates every so often, such as latest news, recent activities, or important information found in your blog.

PS: Don’t actually promise updates, unless you plan to provide them.

In case you missed the first part of this post, let it be known that we fully understand the need to update your urgent care website, because even we have had to have a transformation of our own.

Urgent Care Website 1

Why Updating Your Urgent Care Website Is Important: Part 1

Urgent Care Website Updates Vital To Validity

Perhaps, when you first put your website up it was the best thing since sliced bread, but there’s one thing you have to know and that is that nothing remains the same, especially in the digital world. New trends are always flowing and what was deemed relevant a few years ago may not be what gets you noticed, today. It’s crucial to update your website, especially if you’re still using something that looks like it was from the 1990’s. Today, we’re going to touch on 2 out 3 reasons why you should update your urgent care website.

1.) Updating makes search engines happy! Ok, so we’re not saying that search engines like Google have feelings; we’re not crazy. What we mean by making search engines happy is that they are programed to sort through content and deliver researchers the most relevant data possible. When you make modern updates to your site it makes your website look “alive” with activity. Now, we’re not saying that your urgent care website will sky rocket to the number one location on Google’s front page, but the changes might just boost your ranking one step closer.

2.) It allows you to convey your message. Yes, potential patients will be seeking for your urgent care and they need to know what services you offer, where you are located, and what times you are available, but there is more to a website than being a digital business card. Updating your website to allow for a blog location is important! Having a blog with ideas, issues, explanations of illnesses, and important information can help you be more relatable to patients and allows you to convey the message that you are there to help.

Having undergone a website transformation of our own in the last few months, we understand why updating your urgent care website is so important. Not only does it allow you to get a newer, sleeker design, but it also brings credibility to your urgent care business. Need more reasons to update your website? Tune in next month for part two of this series!

urgent care marketing

What Having Beakn Can Do For Your Urgent Care Marketing

Let Technology Be A Friend To Your Urgent Care Marketing

Have you ever stopped to wonder how you can increase foot traffic to your urgent care? You already know that doing so is extremely important and being top of mind is necessary to fulfill that goal. We’ve talked about many urgent care marketing techniques which included having an online presence, a responsive website, and keeping a clean online reputation, but today, we’re going to talk about a different type of technology. Enter Beakn.

How can Beakn be used for your urgent care marketing efforts?

Let’s take a closer look at what Beakn can do. This is a fairly new program that functions by using bluetooth capabilities to allow the user to do many things! Some of the functions include, but may not be limited to:

  • Detecting patients that are near your urgent care and sending them notifications
  • Allowing patients to sign-in online before entering the waiting room
  • Allowing urgent care’s to send a message after the patient leaves, requesting a review

Why is this significant for urgent care marketing?

Imagine the success of Facebook for just a moment. Now translate that into Beakn. Just like Facebook, anyone can be connected to Beakn with their own account. That means that the more businesses are using it for promotional offers, the more people will be downloading the app. That translates to more potential patients being able to receive your push notifications and more.

Some examples of push notifications might include announcing seasonal updates (flu season, spring allergies, summer sports physicals, back to school immunizations, etc). Allowing patients to sign-in online before they arrive cuts down on the time they have to spend waiting in your waiting room, making your urgent care seem even speedier. Finally, getting reviews from patients is a great way to boost your image online.

Let technology be a friend to your urgent care.

If you have questions about Beakn our team, at Urgent Care Marketing 2.0, is available @ 405-788-2619 to give you some advice.

How To Improve Your Urgent Care Marketing And Business: Part 2

Make Leaps With Business & Urgent Care Marketing

Urgent care businesses are popping out of the wood work these days, because the natural human desire when visiting the doctor is to make it snappy. People are always saying how they don’t have time for this or that and heavy wait times at doctor’s office is one of those things. How in the world do you manage to draw patients into your urgent care when there are about five other places seemingly just like yours to choose from? With a few simple changes mentioned in part one of this series and the ones we’re going to mention here. Using these methods you get two benefits; it improves your urgent care marketing and your urgent care business!

1.) Staff: Don’t just hire to manage, hire staff that will make things run smoother. If your nurses are able to take down all vital information before the doctor gets into the room it translates to less waiting for the patient. Cross training staff to do more will also decrease patient wait times. Customer service or in this case, patient service is one of the most important things you have control over to really improve your urgent care marketing and business practice.

2.) Reviews: If you’ve gone above and beyond to make your patients’ visits the best that they could be then you want to know about it right? Of course you do! Do you know who else wants to see those success stories? Potential patients do and they will be looking on search engines like Google to find them. There they have the ability to read up on past patient reviews before making their decision to visit your urgent care. Take the time to establish a routine to get patients to leave you reviews. Not only does it help people make a decision about your urgent care, but it also helps your urgent care marketing campaign as reviews will boost your ranking on Google.

We’ve talked about how urgent care marketing and business can be improved by you being mindful of your operational hours, having pre-registration options, hiring the right kind of staff members and by obtaining reviews. All of these things will allow you to make positive changes to keep you in the game. In the words of Winston Churchill, “To improve is to change; to be perfect is to change often.” Are you ready to make some changes in order to make your urgent care marketing and business more successful?

To learn more, feel free to contact our marketing team.

How To Improve Your Urgent Care Marketing And Business: Part 1

Make Leaps With Business & Urgent Care Marketing

If you have an urgent care business, lucky you! As you are already well-aware of, urgent care centers have become the new popular choice for fast, customer-friendly treatment. This fast paced world keeps people on the move and being able to get in and out at a doctor’s office fits the modern way of life. With that being said, there is a lot of competition springing up out there as other doctors catch on to the new trend. What can you do to improve your urgent care marketing and your business? In part one of this series, we’ll tell you 2 ways you can do just that!

1.) Hours: One way to improve your urgent care business is to stay open long enough to bring in a larger group of patients. Not everyone can take off work to come in to the urgent care; that’s just reality. Keep in mind that the standard 8am-5pm workers most likely won’t be to get off work and make it through the entire process by 6pm so closing at 6pm isn’t very convenient for that crowd. Take a look at your competitors for an idea on how long you should stay open. A lot of them will stay open until 7:30pm or 8pm. This can also work in your advantage for urgent care marketing! Blast the news that you stay open longer for patient convenience!

2.) Pre-Registration: You can have options for pre-registration to get patients in faster. These patient files being submitted online cuts down on the time it takes the patient to fill out paperwork in the lobby. Also, having online check-in options not only bumps up your urgent care marketing (as you can utilize this nugget to be ahead of the other urgent cares), but it makes your urgent care business more efficient.

These two changes might seem small and too simple, but it’s often the little tweaks you make that get you ahead. As stated by the Greek philosopher Heraclitus, “Everything changes and nothing stands still.” So, that means you have to be willing to accept change in order to make your urgent care marketing and business more successful.

To learn more, feel free to contact our marketing team.

Urgent Care Marketing: Do You Have What They Want?

Your Website: Is it urgent care marketing worthy or is it a dud?

We’ve said it multiple times, but it’s just that important that we’re going to say it again. Urgent care marketing starts with your website. The website is your urgent care’s digital face. If it looks like a dud, take a guess at what patients are going to think about your clinic. Sure, for a decent urgent care marketing campaign you need to have a mobile friendly, responsive website. That’s not the end of it! Your website needs to be more than just a pretty face, it needs to have important content, too. It should be acting as a way to market yourself, hence; the urgent care marketing campaign part.

So, what can you do to ensure that your urgent care’s website isn’t a dud so that you can draw in more patients? First, you need to put your urgent care marketing thinking cap on. You’re an urgent care facility owner, so your website should reflect everything you can do for a patient. It’ll be easier to optimize your website in that direction. Most likely the number one reason for a patient stopping by your website would be to obtain basic location information. Make sure you have an area that can allow patients to click for a quick view.

Aside from obtaining this information patients may be looking for:

• Any number of your urgent care’s general services offered
• A way to contact you directly via phone
• An option to contact without having to call (some hate calling on the phone!)
• Your hours of operation

Other details about your urgent care such as your staff members or fun filled information will spruce up your website to help patients stick around longer, but the base information mentioned above must be easy to locate for patients. There is nothing worse in this digital age of patients needing things “right now” than them having a hard time navigating your website to find information they want to know. That will make them click the back button quicker than a blink of an eye.

If you need help getting your website in order, give us a call so we can help you with your urgent care marketing!

Mistakes Made With Urgent Care Marketing

Urgent Care Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about urgent care marketing. Sometimes, urgent care businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made urgent care marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Urgent care marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal urgent care marketing?

Urgent care marketing solutions:

1.) Better Pages: A lot of urgent care owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the patients in regards to your urgent care. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to urgent care marketing efforts. Your site should have content that is written to convert visitors to patients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better urgent care marketing. Your urgent care business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for additional patients!
If you need any assistance getting these things in order for your urgent care so that you can get the most out of urgent care marketing, then give us a call @ 405-788-2619.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.