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Digital Statistics- urgent care Marketing

Urgent Care Marketing Strategies To Close Out Your Year Strong

Urgent Care Marketing For The Final Quarter

The “race” to the end of the year is finally upon us as the final quarter has started. Most urgent care clinic owners understand that the final few months of the year (as with all quarters) play a vital role in operations, just as if they were like any other business. Of course, you’re going to want to end this year strong, but what if you could take some time to focus your urgent care marketing efforts on ways that would have your numbers looking even better by the next quarter? In this final quarter you can put some good marketing strategies to use to end this year with a bang. Two of the best ways to help your marketing efforts pay off are to focus on your patient relationships and invest in SEO marketing to boost your clinic’s name on search engines.

Patient Relationships: Connecting with your patients is the easiest way to gain their trust. Look for ways to make a personal connection with as many patients as possible. You could set up an automatic emailer to send out to those who just visited your location and ask them for their personal feedback or review or your location. Responding to negative reviews with a possible solution is one way to build trust and hopefully keep the patient returning!

SEO Marketing: To really pull of a great search engine optimization marketing campaign it’s going to take a few months of hard work. The pay off for investing time into this urgent care marketing strategy is that your name will inch closer and closer to the top of important search engines on the internet, making patients that much more likely to choose your clinic over a competitor.

Some people may not think of urgent care marketing as being their answer to success, but it truly can ensure a successful quarter come 2018 and will make you feel better about your efforts towards the close of the current year. A good urgent care business planner knows that at times opportunities for change should be taken. Why not take a chance on marketing?

If you need help with your marketing efforts, our Urgent Care 2.0 team is here to help. Our urgent care marketing team can be reached by calling 405-788-2619.

Urgent care marketing strategy

What’s Your Urgent Care Marketing Strategy?

Urgent Care Marketing To Increase Patient Volume

As the owner or operator of an urgent care clinic you may find yourself thinking there’s no need to advertise or market your practice, because everyone gets sick and will need your clinic eventually, right? That may have been the case when it was simply a question of whether to visit an urgent care versus the emergency room. Many patients quickly found out the benefit to receiving quicker care at the urgent care. Now, of course, there are tons of urgent care clinics that have opened up and that means more competition. You’ll also notice many of them are using some kind of urgent care marketing techniques.

How will you stand out amongst all those other walk-in clinics?

Do you have an urgent care marketing strategy?

If increasing patient volume and maintaining some repeat visitors is one of your urgent care business’ main goals to accomplish, then you really should develop a strategy for online marketing. Here are some ideas which should be the initial focus:

  • Build a custom website that’s also mobile friendly (responsive)
  • Develop custom content
  • Utilize Search Engine Optimization practices (keyword ranking, traffic generation tools, etc.)
  • Maintain online reputation
  • Optimize your business for local search
  • Use social media to your advantage (ads, posting, management, etc.)

All of the suggested starting points listed above are just scratching the surface of what can be done online these days. If you’re too busy running your urgent care business to set aside time to figure out how to run an urgent care marketing campaign, we’re here for you.

If you need professionals in the marketing field with knowledge about your industry, give us a call so we can put together the best possible urgent care marketing strategy for you! Our urgent care marketing team can be reached by calling 405-788-2619.

Urgent Care Website 2

Clues Your Urgent Care Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Urgent Care Website

If you are one of those urgent care owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing patients to other competitors. In part one of this series, we went over 2 signs that you have an outdated urgent care website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your urgent care website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering Urgent Care Marketing online, search engine optimization is not optional. It is vitally essential to the success of your urgent care. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers (potential patients) brings us evidence that the majority of people never even click past page 1 of search engine sites like Google. If you’re website is on page 5 or beyond then there is a great change that your urgent care website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your urgent care website overhaul, we’re here to help! Give us a call @ 405-788-2619.

Why Does Blogging Aid Urgent Care Marketing?

Urgent Care Marketing: Information to catapult your brand

Summer is here and we hope that you’re going to be doing some “hot” branding in order to tidy up your urgent care marketing campaign. The first step to reaching out to more patients and being able to treat more people is to have your own personal website. If you already have a personal website then you’re on the right track to enhancing your urgent care marketing campaign! Today, we will explain three ways that blogging helps for urgent care marketing.

1.) Search Engine Optimization: We, internet marketing gurus, like to refer to this simply as SEO. If you want to be recognized by Google, then you have to remain fresh and that means having high SEO. The more you appear on search engine rankings, the more traffic you get to your website. We don’t have to tell you that more traffic means more potential patients, but we just did, because it is important! One way to boost your SEO is by blogging on your website. It has to be on a regular basis and it has to include your keywords that are particular to your urgent care business.

2.) Amplify Your Traffic: Blogging not only helps with urgent care marketing by increasing your SEO on your website, but it also increases interest of potential patients. Blogging consistently doesn’t have to be daunting, just be fresh and informative. After all, your blog may just be the answer to a medical related question someone searched for. By landing on your blog and seeing the answer, they may be more willing to stick around and navigate the rest of your website!

3.) Brand Your Agency: You can go with the “out of the box” free blogs found online, but nothing about that allows you to be you and it’s not nearly as powerful (nor is it ranked well by Google) as having your blog built into a website dedicated solely to your urgent care brand. People make decisions based on emotion and blogging will take you one step up in that category. People like to see a little lightheartedness in the writing paired with the informational, helpful tips you may have to offer.

So, are you ready to make your urgent care marketing campaign shine? Blogging on your website can be the ticket that gets you those new patients. Don’t let them look elsewhere for their medical needs!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing Plans for 2015

Urgent Care Marketing: Paid ads vs. Organic

In your quest to deck out your urgent care marketing plans for 2015 you may be wondering what will benefit your business the most. When patients conduct a search for urgent care facilities on websites like Google, they find two types of results. The first result is a paid ad which appears above every other link and is obviously different. The organic result is the first, natural link below the paid ads that populates for terms relevant to what the patient has inputted.

Of course, you want to be found and you want the best option for your urgent care marketing plan. You want to be seen by patients at the very moment that they are searching for you on Google, but it is how you are seen that can be significant. To make the most informed decision for your urgent care marketing plan, there are a few things you should know about the differences between paid ads and organic links.

Paid ads are advertisements that generate when certain keywords are typed into a search engine. The paid ads cost companies by the click. The organic links are there, because the companies have used search engine optimization (SEO) to get them noticed by Google. Think the patients won’t know the difference between these two types of search results? Think again.

More than one study has been completed in attempt to find the percentage of people who actually click on paid ads versus the organic links. The overall result is that people choose organic links 94% of the time versus the 6% that click on paid ads. The reason for this simple: the majority of people do not trust paid ads.

So which side of the fence will you be on when setting up your urgent care marketing plan for 2015?

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Internet Existence for Urgent Care Marketing Part 2

Urgent Care Marketing: Be found online with SEO

At this point you may have a website already made in order to start your urgent care marketing campaign and it’s living on the web right now, but you don’t know what to do next. Unfortunately for websites, the concept of “build it and they will come” from the movie Field of Dreams, is not a method that will work.

In the process of vamping up your urgent care marketing campaign you have to be mindful of competitors. It is no doubt that patients have searched Google to find an urgent care millions of times. How many times do you think people made it past page three of their Google search before they made their decision on which urgent care to use? Not many and, in fact, there are some patients that never make it past page one of their Google search.

If your urgent care website isn’t on the first three pages of Google then it is likely that you just aren’t being found. If people cannot find your website then they will chose to go somewhere else. Your urgent care marketing campaign needs some help with search engine optimization(SEO). You have to get yourself noticed by Google if you want people to locate your website. Using SEO services can help you get to where you want to be and will help patients find you when they complete Google searches for urgent care facilities.

If you work with professionals that know how to use keywords on your website, then Google will be able to recognize the efforts put forth. By following the basic rules of getting found, you will be able to climb in rankings. It does take some time and effort to consciously updated your page enough so that it doesn’t become a “dead website” and fall off the rankings. but if you’re willing to put in the work to make your urgent care marketing campaign solid, the patients will find you.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing and SEO

(SEO) Search Engine Optimization: It’s Like Cake

First things first, when considering Urgent Care Marketing online, search engine optimization is not optional. It is vitally essential to the success of your urgent care. So, what are search engines looking for? How can you build a website that is pleasing to both consumer and search engines? And lastly, how can SEO make your website profitable?

In the urgent care marketing world, think of your website like a cake. Your icing is beautiful and artfully done – your links, paid search and social media give a flawless, inviting appearance. However, your content, information architecture, content management and infrastructure are the sugar. And the recipe you are using might have little to none. . You need sugar to make a great cake! You also need to have the additional ingredients that search engines like Google pick up on. That is where SEO comes in.  It is the aroma that leads people to your cake, and invites them to take a bite. But beware if the customer digs in and your website is soon uncovered as tasteless and boring… they might not ever go back for a second bite

The goal of  search engine optimization is not to cheat the search engine. In fact, the goals are to create a great experience for the user and communicate to search engines that you own the bakery as far as cakes are concerned. When you allow great search engine optimization to communicate your intentions to search engines, your website is recommended for relevant searches. It’s actually called “organic ranking.”

So, what’s relevant for SEO? What are search engines looking for? Well, content is a given. Themes, text on the page, titles and descriptions are all important. How fast does your site work and does it work properly? Performance is very important in the Information Age. Are other sites using your website as a reference? Are you seen as an authority online? Lastly, but most importantly, how does your site look? Is it easy to navigate and secure? Don’t forget keywords! User experience will make or break your website, but SEO is what gets them there.

Not sure if your recipe is making the cut? Let us take a bite and give you an honest analysis.

To sign up for a FREE Urgent Care Marketing Analysis Click Here