Posts

Digital Statistics- urgent care Marketing

Urgent Care Marketing Strategies To Close Out Your Year Strong

Urgent Care Marketing For The Final Quarter

The “race” to the end of the year is finally upon us as the final quarter has started. Most urgent care clinic owners understand that the final few months of the year (as with all quarters) play a vital role in operations, just as if they were like any other business. Of course, you’re going to want to end this year strong, but what if you could take some time to focus your urgent care marketing efforts on ways that would have your numbers looking even better by the next quarter? In this final quarter you can put some good marketing strategies to use to end this year with a bang. Two of the best ways to help your marketing efforts pay off are to focus on your patient relationships and invest in SEO marketing to boost your clinic’s name on search engines.

Patient Relationships: Connecting with your patients is the easiest way to gain their trust. Look for ways to make a personal connection with as many patients as possible. You could set up an automatic emailer to send out to those who just visited your location and ask them for their personal feedback or review or your location. Responding to negative reviews with a possible solution is one way to build trust and hopefully keep the patient returning!

SEO Marketing: To really pull of a great search engine optimization marketing campaign it’s going to take a few months of hard work. The pay off for investing time into this urgent care marketing strategy is that your name will inch closer and closer to the top of important search engines on the internet, making patients that much more likely to choose your clinic over a competitor.

Some people may not think of urgent care marketing as being their answer to success, but it truly can ensure a successful quarter come 2018 and will make you feel better about your efforts towards the close of the current year. A good urgent care business planner knows that at times opportunities for change should be taken. Why not take a chance on marketing?

If you need help with your marketing efforts, our Urgent Care 2.0 team is here to help. Our urgent care marketing team can be reached by calling 405-788-2619.

Urgent Care Website 2

Clues Your Urgent Care Website Is Obsolete: Part 2

2 Signs That You Have An Outdated Urgent Care Website

If you are one of those urgent care owners that actually pays attention to your online ranking and you’ve noticed a gradual dip in traffic then you may be losing patients to other competitors. In part one of this series, we went over 2 signs that you have an outdated urgent care website. In case your website didn’t have either of those 2 problems, it may be a possibility that the next two topics are your reason for having a dud of a website.

Here are 2 more clues that your urgent care website is obsolete.

1.) You Aren’t Utilizing Search Engine Optimization (SEO): When considering Urgent Care Marketing online, search engine optimization is not optional. It is vitally essential to the success of your urgent care. The goal of search engine optimization is not to cheat the search engine, but instead create a great experience for the user and communicate to search engines that you are relevant to their needs. If you aren’t using appropriate keywords you’re not going to rank organically, because you aren’t allowing search engine optimization to communicate your intentions to search engines.

2.) Your Website Is On Page 5 Or Beyond On Search Results: Speaking from the experience of everyone on our marketing team, none of us will ever go beyond page 5 to look for a resource we need. We’re not the only ones, either! Polling many customers (potential patients) brings us evidence that the majority of people never even click past page 1 of search engine sites like Google. If you’re website is on page 5 or beyond then there is a great change that your urgent care website is never found by any of those people.

If you’d like to learn more, give us a call. If you find that your website is outdated and you need help with your urgent care website overhaul, we’re here to help! Give us a call @ 405-788-2619.

The Many New Ways of Urgent Care Marketing: Part 2

Urgent Care Marketing: 12 internet marketing strategies

In part one of this four part series we discussed improving your urgent care marketing campaign by utilization of a responsive website, paid ads and organic links, and having an ad landing page. Overall, it is all about getting the most SEO so that your business can continue to grow. In part two of this series, we will discuss three more ways you can enhance your urgent care marketing for the future:

1.) Online videos: Videos are quickly becoming a very important piece of any urgent care marketing strategy. Publishers who use graphics grow in traffic an average of 12% more than those who do not. People would much rather watch a video than read text; plain and simple. In fact, research tells us that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text.

2.) Social media postings: Engaging your patients and potential patients is a powerful way to gain attention. Did you know that being present on Google+, Facebook, Twitter and Linked-In can affect your website’s online visibility? It’s true! The more traffic you gain to social media sites, the more patients will be likely to visit your website and “check you out.” You can use humor, informational posts and other pieces of your personal flare to get people interested.

3.) Online review management: Urgent care patients can play a major role in controlling your image with their online reviews. According to findings published by BrightLocal in their annual Local Consumer Review Survey, eighty-eight percent of people trust online reviews just as much as personal recommendations. If your practice does receive a negative review, the best thing you can do is to respond to it quickly and ask how you can make it right. One service we offer is the ability to pump out your positive reviews to many different review websites for all to see.

Do you know what people are saying about you? Do you have engaging social media postings? Do you have online videos? If not, these are things you should consider adding to your strategy for better urgent care marketing. Stay tuned for more information in part three of this part four series!

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Internet Existence for Urgent Care Marketing Part 2

Urgent Care Marketing: Be found online with SEO

At this point you may have a website already made in order to start your urgent care marketing campaign and it’s living on the web right now, but you don’t know what to do next. Unfortunately for websites, the concept of “build it and they will come” from the movie Field of Dreams, is not a method that will work.

In the process of vamping up your urgent care marketing campaign you have to be mindful of competitors. It is no doubt that patients have searched Google to find an urgent care millions of times. How many times do you think people made it past page three of their Google search before they made their decision on which urgent care to use? Not many and, in fact, there are some patients that never make it past page one of their Google search.

If your urgent care website isn’t on the first three pages of Google then it is likely that you just aren’t being found. If people cannot find your website then they will chose to go somewhere else. Your urgent care marketing campaign needs some help with search engine optimization(SEO). You have to get yourself noticed by Google if you want people to locate your website. Using SEO services can help you get to where you want to be and will help patients find you when they complete Google searches for urgent care facilities.

If you work with professionals that know how to use keywords on your website, then Google will be able to recognize the efforts put forth. By following the basic rules of getting found, you will be able to climb in rankings. It does take some time and effort to consciously updated your page enough so that it doesn’t become a “dead website” and fall off the rankings. but if you’re willing to put in the work to make your urgent care marketing campaign solid, the patients will find you.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

The 10 Commandments Of Internet Marketing For Urgent Care – 2 of 10 – SEO

2nd Commandment of Internet Marketing for Urgent Care – “Thou shalt make thy website easy to find on Google”!

This is the second of a 10 blog series.  To get the most out of this series it best to read them from the beginning as they build on each other. Click Here to view all of the blogs in this series.  These are the top areas Urgent Care clinics struggle with when it comes to Internet Marketing.  It can be a tricky task, but these 10 commandments will help.

This commandment focuses on SEO. (Search Engine Optimization)

SEO definition

The reason for the commandment having “Google” instead of “search engines” is that Google has the majority of the market share.  They also own YouTube which is the 2nd largest search engine.  When it comes to ranking that’s the only one that really matters.  Also, if a website is ranking well on Google it is likely to be ranking well on most other major search engines as well.

For any given DMA (Designated Marketing Area) the term “Urgent Care” always gets the highest amount of activity on Google.  When the results pull up it will place several options on the first page.  In most cases the first to show up are paid ads.  Under that lies the organic positioning that is graded based on SEO.  To rank in the top spots there are several factors that are taken into consideration.  Here’s a list of some of the key base factors:

1. Domain Age – The older the domain name the better.  This shows Google that the business has been established for “x” amount of years and older companies are typically more stable and relevant.

2. Page Rank Authority – Google grades every website for authority and gives them a score between 0 – 10.  The higher the number the better.  This score is based on other websites that link to the site as a relevant source of information.  The key is both volume and quality of these links.

3. Citation Flow – How many web directories have a listing for that business?  The more the better.  It takes a perfect match of Name, Address and phone number to count as a citation.

4. Trust Flow – This is graded by how many links pointing to the site are from trusted sources.  The main purpose of this factor is quality control of links.

5. Indexed Page Count – How many pages are indexed in the search engine?  Just because the page is created does not guarantee its acceptance on the search engines.  There are a few factors that could keep this from being done correctly.  Most of it comes down to how well the website in question has been built and the tools being used to market it.  The more pages of quality information the better.

6. Backlinks – This metric is about the total volume of links pointing to the website, where are they coming from and where exactly are they linking to on the website.  Some of these rules have changed drastically over the past couple of years, so it’s important to consult with a professional on this matter.

7. Social Relevancy – Google has begun to look to crowd sourcing when it comes to relevancy.  How many people are following this company and how are engaged are they with their audience on social networking sites like Facebook, Twitter, LinkedIn, etc?

These are just 7 of several metrics that need to be reviewed, monitored and modified on a regular basis to rank well for a particular keyword.  The main factor though is to not only look inward.  All of these metrics need to be compared with the competition.  The activity level needs to be more than them.  The amount of work needed to rank number one will change based on the market, keyword and competition.

If you were to go to Google and search the keyword “urgent care” where does your website rank?  If it’s not on the first page close to the top you are not reaching your target audience for that search.  We can help.  It all starts with a free consultation.  Click Here to request your free consultation.