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Urgent care marketing strategy

What’s Your Urgent Care Marketing Strategy?

Urgent Care Marketing To Increase Patient Volume

As the owner or operator of an urgent care clinic you may find yourself thinking there’s no need to advertise or market your practice, because everyone gets sick and will need your clinic eventually, right? That may have been the case when it was simply a question of whether to visit an urgent care versus the emergency room. Many patients quickly found out the benefit to receiving quicker care at the urgent care. Now, of course, there are tons of urgent care clinics that have opened up and that means more competition. You’ll also notice many of them are using some kind of urgent care marketing techniques.

How will you stand out amongst all those other walk-in clinics?

Do you have an urgent care marketing strategy?

If increasing patient volume and maintaining some repeat visitors is one of your urgent care business’ main goals to accomplish, then you really should develop a strategy for online marketing. Here are some ideas which should be the initial focus:

  • Build a custom website that’s also mobile friendly (responsive)
  • Develop custom content
  • Utilize Search Engine Optimization practices (keyword ranking, traffic generation tools, etc.)
  • Maintain online reputation
  • Optimize your business for local search
  • Use social media to your advantage (ads, posting, management, etc.)

All of the suggested starting points listed above are just scratching the surface of what can be done online these days. If you’re too busy running your urgent care business to set aside time to figure out how to run an urgent care marketing campaign, we’re here for you.

If you need professionals in the marketing field with knowledge about your industry, give us a call so we can put together the best possible urgent care marketing strategy for you! Our urgent care marketing team can be reached by calling 405-788-2619.

Urgent Care Website

Clues Your Urgent Care Website Is Obsolete: Part 1

2 Signs You Have An Outdated Urgent Care Website

How long has it been since you’ve seen any activity on your urgent care website? Are you even keeping track? If you are looking after it and you have noticed that little to no traffic is hitting your urgent care website, then chances are you’re losing out on patients. We know you’re busy trying to run your clinic, but marketing yourself online is a vital component to staying relevant to those looking to be treated by your doctors. Are you not certain if your website is applicable?

Here are 2 clues your urgent care website is obsolete.

1.) You Don’t Have The “Never-Ending Scroll”: As you may know, many patients will be viewing your urgent care website on their cell phones or similar mobile devices. Nothing is more irritating to a cell phone user who is trying to access a website that isn’t optimized well for smaller screens. Having to move the screen around in order to read content is a good way to make patients click the back button and look elsewhere. The newest trend is to have information on your homepage that is just enough content to help people understand what’s going on, but having it in a format that allows them to simply scroll up and down (not left, right, up, down, minimizing the screen and decreasing it with their fingers).

2.) You Have No Ties To Social Media: More than half of the world is online and on social media. Believe it or not, people do look at social media for information about businesses from time to time. They will want to look at the “about” section, see your pictures, know what you have going on and see if you’re offering any helpful information. If your website has no links to social media then you’re doing yourself a giant disservice. In addition to achieving higher rankings on search engines, urgent care websites with plenty of social media tie-ins will attract more patient traffic straight from their networks.

If you’d like to learn more, come back to read part 2 of this series! If you find that your website is outdated and you need help with your urgent care website overhaul, we’re here to help! Give us a call @ 405-788-2619.

Hashtag-Social-Media

Do You Use #Hashtags On Social Media?

Hashtags Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, they have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my urgent care marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for urgent care marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #urgentcare or #marketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your urgent care marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your urgent care marketing campaign, don’t hesitate to give Urgent Care Marketing 2.0 a call @ 405-757-4540.

Using LinkedIn: Urgent Care Marketing

Urgent Care Marketing: Get to networking

We talk a lot about social media being a great place to show that you’re “present,” but up until now our blog posts have mostly been about Google+, Facebook and Twitter. While talking to our customers about urgent care marketing it seems that a lot of people seem to be confused by LinkedIn and wonder what the main reason for using this social media website is about. Today, we want to talk about how using LinkedIn is also useful when urgent care marketing.

The annual overview of the 2014’s statistics for LinkedIn revealed a survey study of 896 active users. The details of this survey showed that a large majority (81%) of people have the free account versus the paid account version. They also make it public for viewers. The difference between LinkedIn and the other social media websites is trending more along the idea that LinkedIn is more about networking than blasting up pages of funny or cute content while putting urgent care marketing to work.

It’s no surprise then that urgent care marketing changes a bit on this level. LinkedIn is a great way to provide viewers with a glance at your serious side. Not only is urgent care marketing made easier by being noticed on social media, but there are other ways LinkedIn is helping urgent cares. LinkedIn users, whether to enhance urgent care or otherwise, are reporting that this social media site is helping them to develop their business and even helps others to find employment at their place of business. Are you ready to get LinkedIn?

Mistakes Made With Urgent Care Marketing

Urgent Care Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about urgent care marketing. Sometimes, urgent care businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made urgent care marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Urgent care marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal urgent care marketing?

Urgent care marketing solutions:

1.) Better Pages: A lot of urgent care owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the patients in regards to your urgent care. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to urgent care marketing efforts. Your site should have content that is written to convert visitors to patients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better urgent care marketing. Your urgent care business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for additional patients!
If you need any assistance getting these things in order for your urgent care so that you can get the most out of urgent care marketing, then give us a call @ 405-788-2619.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

No Holiday Break for Urgent Care Marketing

Urgent Care Marketing: Get Active in Social Media

The holidays are a crazy, busy time of year for everyone trying to get things done on their checklists. While you will have some time away from the office, the urgent care marketing part of your job is not taking a break. Holidays seem to bring on even more illness and that means more patients, but even when they aren’t able to make it into your urgent care facility right away, they will still be participating in online activity like many people do. Social media blows up this time of year, because people are using it for personal use to post photos of their holiday get-togethers and to keep in touch with relatives far away. This is your urgent care marketing angel whispering in your ear. Be ambitious enough to make social media your focus this holiday season.

Urgent care marketing on social media is simple around the holidays. Just think of ways to tie in medical related posts, in a cheerful way. All you have to do is think of ways to involve your main target market. For example, you can ask questions to get people involved. It is helpful for people to see you participating in social media postings and if you want, you can schedule postings ahead of time. This will allow you to relax a bit when Christmas day and New Year’s Eve roll around.

Your urgent care marketing doesn’t have to be boring. Be creative above all else and don’t be afraid to sprinkle in holiday humor for festive social posting. This is a fun time of year and everyone enjoys seeing the spirit of the holiday season shine through. Not only will this make people smile, but it makes people see that your urgent care isn’t just a place, but that there is a human side to your business.
Have fun with your urgent care marketing postings on social media pages and have a Merry Christmas.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Giving Thanks: NMN Consultants

Big thanks to NMN Consultants!

At Urgent Care 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about NMN Consultants.

We enjoy the privilege of working with Patrice Pash, Senior Consultant at NMN Consultants. Patrice has a long history of experience in urgent care fields, first as a Registered Nurse, but also has first-hand insight on floor planning from maximizing patient flow to staffing, training and day-to-day operations. She is also a frequent speaker at Urgent Care Association of America (UCAOA) conferences.

Patrice maintains her RN as well as her National Registry of Emergency Medical Technicians – Paramedic (NREMT-P), and she instructs for the American Heart Association.. She is an adjunct instructor for the local EMS program. Patrice is also an active member of the National Society of Certified Healthcare Business Consultants. We are very fortunate to know Patrice!

NMN Consultants has a great team of talented professionals, ready to work with you to realize your vision. If you’ve ever dreamed of starting a new urgent care practice (or if you’ve been in business for some time), NMN Consultants offers a variety of services to help you get off the ground, make progress towards expansion, or simply maximize your current setup. NMN Consultants has developed industry leading consulting packages and turnkey solutions for urgent care, and as demonstrated by Patrice’s commitment to excellence, NMN Consultants’ industry experience is unparalleled.

If you are seeking partnership that fully specializes in the urgent care industry with the credentials and reputation to match, look no further. Interested in learning more about our reputation? Visit our website to see what our clients say about us!

To learn more about what NMN Consultants can do for you, visit the website at http://www.urgentcareconsultant.com/contactusform.php.

Giving Thanks: Blue Ridge X-Ray Company

Big thanks to the Blue Ridge X-Ray Company!

At Urgent Care 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about Blue Ridge X-Ray Company.

Blue Ridge is approximately 32 years old and is a national independent distributor of imaging equipment, service, and supplies. Blue Ridge distributes quality x-ray supplies, accessories, equipment and service for hospitals, physicians, chiropractors and veterinarians. Blue Ridge represents Pinnacle’s line of imaging as well as some of the leading manufacturers of medical imaging systems like Summit, Quantum, Konica, Carestream, Agfa, and Malinckrodt.

The quality of field service is very important to Blue Ridge X-Ray Company, proudly represented by a growing workforce of factory trained service engineers. Almost half of the workforce, in fact, is composed of factory trained service engineers who perform expert installations, preventive maintenance and also emergency repair. Blue Ridge X-Ray Company is very dedicated to a superior quality of field service which has played a huge part in client loyalty since inception.

Worried about the cost of converting to digital? Don’t be. Blue Ridge has you covered. First, Imaging Consultants can help you decide on a solution that works best for you by evaluating your volume, features and desired workflow. You can customize a solution based on your exact need, size and budget, from equipment to service contract. Also, most customizations mean that your business has growing room. Not a numbers person? Blue Ridge has a simple Return on Investment (ROI) analysis to take your financial options into account, including utilizing connections with leasing companies.

We have enjoyed getting to know Blue Ridge X-Ray Company through Mike Evans, Imaging Consultant for North/Central Florida.

To learn more about what Blue Ridge X-Ray Company can do for you, visit the website at http://blueridgexray.mybigcommerce.com/request-quote/

Social Networking Signals: How to Read the Internet’s Mind

Social Networking is all about connection!

People want to be social about everything, including health care. As the cold and flu season approaches, you might be wondering how you can be on the watch for experiences and opinions that revolve around your services. If you could read the Internet’s mind, you would actually know who to target and how to effectively use your social networking platforms to target potential patients.

First, let’s talk connection. It’s fairly easy to engage in social networking if you have the right resources in place. Having real discussions with people – true social networking – is more than just posting your side of the conversation. Interact often and watch as your following grows. Remember that the internet is often used as the first point of healthcare research for many people. Your “interactions” with the community online will give you credibility and build your brand.

Now, on to the good stuff. Let’s say that you’re already doing a great job interacting, but just can’t keep up! That’s a great place to be! You may be experiencing a boost in site traffic, more word of mouth referrals, increased brand awareness, and brand loyalty. Amazing! Now you want to capture the attention of your growing audience (and the eyes and ears of your potential audience) and share pertinent information about the upcoming cold and flu season. Enter Hootsuite!

Hootsuite is a social networking and social media management system for brand management. It’s like a master program that helps support social networking integration for Twitter, Facebook, and many other popular social networking forums. Imagine a single dashboard that is customizable to your needs and can be the eyes and ears that you need. By setting up mentions and keyword streams, you can, essentially, read the internet’s mind! And then organize your posts to correspond with what you’re hearing.

Ready for more?To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Does Your Website Suck?

Let’s Be Real: Does Your Website Suck?

Ever make a checklist and experience the intense satisfaction of crossing a “done” item off the list? Most people have and it is indeed a wonderful feeling. In fact, it is so satisfying that most people never go back to revisit that specific, important item. For example, you might have checked off “work out” or “drink water,” but if you never revisit that particular task, you won’t make much progress in your overall goal of becoming a healthier person.

The same can be said when thinking about your website. You may have checked off the task of creating a website at your business’s grand opening, but haven’t bothered to view your site through a new customer’s perspective. The result could be an ugly, lazy website that nobody wants to talk to or play with. Yikes.

Now, an “ugly” website might simply mean outdated or easy to look past, but with an average attention span of three seconds, no growing business can afford to be ugly in the online world. A potential customer won’t ever stick around to see what you really have to offer. Have a dinosaur of a website? If it’s hard to manage, navigate and just plain doesn’t work, you’ve lost business before you’ve even had a chance to explain. The same can be said for outdated content. Nothing will help you lose credibility faster than outdated information on the information superhighway. It’s like asking a professional a question and getting answers in baby talk. Yep. Not good.

What about your website’s ability to travel? How does it look when you pull it up on your smartphone or other mobile device? Is it responsive and smart? Or slow and confused? Are you avoiding the Google spotlight on purpose or just not quite sure how to get your brand out there? Does the term “social media” give you hives? What’s the internet even saying about you??

Getting a little stressed? It’s ok. Really. Pour your passion and attention into your business! It can be very time consuming and difficult to stay ahead of this stuff!

So… does your website suck? Don’t worry. We’re here to rescue you! To sign up for a FREE Urgent Care Marketing Analysis, Click Here.