Giving Thanks: Blue Ridge X-Ray Company

Big thanks to the Blue Ridge X-Ray Company!

At Urgent Care 2.0, we enjoy strong relationships with great partners. This week, we would love to tell you a little more about Blue Ridge X-Ray Company.

Blue Ridge is approximately 32 years old and is a national independent distributor of imaging equipment, service, and supplies. Blue Ridge distributes quality x-ray supplies, accessories, equipment and service for hospitals, physicians, chiropractors and veterinarians. Blue Ridge represents Pinnacle’s line of imaging as well as some of the leading manufacturers of medical imaging systems like Summit, Quantum, Konica, Carestream, Agfa, and Malinckrodt.

The quality of field service is very important to Blue Ridge X-Ray Company, proudly represented by a growing workforce of factory trained service engineers. Almost half of the workforce, in fact, is composed of factory trained service engineers who perform expert installations, preventive maintenance and also emergency repair. Blue Ridge X-Ray Company is very dedicated to a superior quality of field service which has played a huge part in client loyalty since inception.

Worried about the cost of converting to digital? Don’t be. Blue Ridge has you covered. First, Imaging Consultants can help you decide on a solution that works best for you by evaluating your volume, features and desired workflow. You can customize a solution based on your exact need, size and budget, from equipment to service contract. Also, most customizations mean that your business has growing room. Not a numbers person? Blue Ridge has a simple Return on Investment (ROI) analysis to take your financial options into account, including utilizing connections with leasing companies.

We have enjoyed getting to know Blue Ridge X-Ray Company through Mike Evans, Imaging Consultant for North/Central Florida.

To learn more about what Blue Ridge X-Ray Company can do for you, visit the website at

Social Networking Signals: How to Read the Internet’s Mind

Social Networking is all about connection!

People want to be social about everything, including health care. As the cold and flu season approaches, you might be wondering how you can be on the watch for experiences and opinions that revolve around your services. If you could read the Internet’s mind, you would actually know who to target and how to effectively use your social networking platforms to target potential patients.

First, let’s talk connection. It’s fairly easy to engage in social networking if you have the right resources in place. Having real discussions with people – true social networking – is more than just posting your side of the conversation. Interact often and watch as your following grows. Remember that the internet is often used as the first point of healthcare research for many people. Your “interactions” with the community online will give you credibility and build your brand.

Now, on to the good stuff. Let’s say that you’re already doing a great job interacting, but just can’t keep up! That’s a great place to be! You may be experiencing a boost in site traffic, more word of mouth referrals, increased brand awareness, and brand loyalty. Amazing! Now you want to capture the attention of your growing audience (and the eyes and ears of your potential audience) and share pertinent information about the upcoming cold and flu season. Enter Hootsuite!

Hootsuite is a social networking and social media management system for brand management. It’s like a master program that helps support social networking integration for Twitter, Facebook, and many other popular social networking forums. Imagine a single dashboard that is customizable to your needs and can be the eyes and ears that you need. By setting up mentions and keyword streams, you can, essentially, read the internet’s mind! And then organize your posts to correspond with what you’re hearing.

Ready for more?To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care 2 Point 0 Explores HIPAA and Chiropractic Regulations

Marketing for HIPAA & Chiropractic: Are You Adjusted for 2014?

Curious about marketing regulations for your practice? Does internet marketing combined with HIPAA compliance seem overwhelming? In today’s world, it’s easy to unintentionally fall into a perceived gray area when strategizing internet marketing compliance for chiropractors. Let’s walk through a few recent changes in HIPAA regulations as well as some tips on how we can help build the perfect strategy for you.

First, you can rest assured that we are fully aware of HIPAA compliance, and that we are actually regulated by HIPAA as well. In fact, any marketing service or vendor that you would consider hiring to create and/or promote your website or manage your social media must take appropriate measures to protect your data against security breaches. In our free marketing analysis, we will discuss an overall strategy that meets your needs and also protects the integrity of your patient information.

Do you love the idea of patient testimonials or images on your website or displayed on your social media outlets? As long as you have your patients’ consent, we would love to help you get that information out there for all to see. Just make sure you have written releases secured and kept on hand for future reference.

When HIPAA was created in 1996, social media didn’t really exist at all. Now, most people won’t even walk into a business without first researching online and looking for reviews, social media presence and quality of website. These things have become the new “first impression” when patients seek any type of care, from babysitting to chiropractic. Spend your precious time with clients, and let us worry about your first impression.

When creating your internet marketing strategy, a crucial area of compliance is being aware of those on staff who might have access to protected health information (PHI). We prefer a very transparent relationship with all clients, but most especially in the area of social media efforts and campaigns. We understand how important privacy and internet marketing compliance for your chiropractic practice is and want to ensure that you are advertised as well as protected.

let us help you work out the details and put together a customized campaign for you! To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care 2.0 To Visit The Oklahoma Chiropractors’ Association September 2014 Seminar

Bringing internet marketing to the chiropractic world.

We are very excited to announce our partnership with the Oklahoma Chiropractors’ Association! Join us for the September 2014 Seminar in Tulsa, Oklahoma. The Oklahoma Chiropractors’ Association will gather to uphold the science and philosophies of chiropractic while giving chiropractors ideas to help strengthen business through internal management, community awareness and even political involvement.

We will be onsite to help chiropractors uncover opportunities for growth in our area of expertise: We want to make sure your business is noticed in the right places for the right reasons! We offer customized websites (without the headache) that are easy to operate through mobile devices. Social media have your head spinning and not sure where to start? We can keep it clean and simple for you, but make sure your posts are relevant and noticeable. Not sure why your colleague and competitor down the street gets more Google hits (and therefore more traffic) than you do? We’d love to give you a brief rundown and give you the chance to level the playing field.

Ever have a curious or skeptical potential client that just won’t come through the front door? Video marketing might be the answer for you! Imagine that potential clients could get a taste of what chiropractic can do, alleviating questions and fears before ever walking into your practice. This also gives you great opportunity to become a familiar face before your client walks in the door. We offer customized marketing solutions that factor in your most urgent needs with the promise of relationship that allows you to evolve your strategy over time.

Can’t wait to see you at the Oklahoma Chiropractors’ Association’s September 2014 Seminar!

Not a chiropractor? Tell your chiropractor about us! If he or she would like a preview, feel free to contact us for a free consultation.

To sign up for a FREE Urgent Care Marketing Analysis Click Here


Social Networking: Agency vs. In-House

Still wondering whether social networking is for you? Or, perhaps, you are wondering whether the cost is “really worth it.”  Americans are continuing to take more active roles in their personal health decisions, and they are using the Internet to find healthcare providers.  The use of social networking has become one of the most vital tools in that decision-making process.  In fact, companies that fully embrace social networking engagement are experiencing a much higher (up to four times) business impact than companies without social networking presence. – Click Here for more interesting facts about social networking

Social Networking: In-House

But who do you trust with the important mission of cultivating  your personal business brand?  Properly executed social media marketing campaigns help connect, interact and build all-important relationships with patients. It’s a huge job for one person.  In fact, in a perfect social networking setting, your company would have a designer, video producer, public relations manager, and strategist extraordinaire.  Since that’s quite a budget for a new project, the job might be given to Bob.  Bob is a very organized, detailed planner with a great attitude. Since social networking is Bob’s only job, he might be able to get a pulse on the ever expanding world of social networking; however, he just can’t do it all.  Or perhaps the job falls to Debbie – overstretched already, but has a basic working knowledge of some social media, so this becomes her new “bonus” gig.  “It will look so great on the resume!”

On the other hand… Social Networking: Agency

Why not hire a team of many for the price of one? The costs associated with one full time employee solely dedicated to social networking might be better spent funding a full social media networking campaign.  The annual budget might then include research, planning, strategy and execution along with design, social community management, short term and long term campaigns and promotions, analytics and reporting, and the list goes on and on.  A package custom tailored to fit your needs by an agency of people ready to brainstorm from every angle to give you the very best.  Your social networking presence is your voice and image for all the world to see.  Can you really afford to take a sick day?

To sign up for a FREE Urgent Care Marketing Analysis Click Here


5 Must Haves for Urgent Care Marketing (PART 2)

Part 2 is Web Design, Local Search Optimization, and Reputation Management for Urgent Care Marketing.

2.Web Design

The design of your website is a keystone in determining your future success on the internet. Just as your patients want to feel confident, comfortable and welcome inside your facility; We want them to feel the same way about the design of your website. When building your website using our “Mobile First” approach, we will work side by side making sure your voice is heard; while providing top functionality and equipping it with the much needed tools for Search Engine Optimization(SEO) and Mobile Marketing success. If you already have this in place then you’re on the right track!

3.Local Search Optimization

Whether you have one location or a dozen, as an Urgent Care business, it is imperitive that you get in front of your local audience. One of the amazing features of Google is that it can accurately determine if a search has local application. Using the consumers current location, Google is able to provide results about the local area tailored to what they are looking for. When searching for an “Urgent Care” Google intuitively knows the consumer wants to find a physical location, along with reviews and other information in order to make a decision about what Urgent Care to choose. The key to mastering this area of marketing is to ensure your local audience is choosing your Urgent Care over the competition. At Urgent Care 2.0 we ensure that each location gets the attention needed in order to be the obvious “best choice”. There are several factors involved with this process that many marketing companies miss. Urgent Care Marketing done right can be a powerful R.O.I. Tool.

4. Reputation Management

When a potential patient is confronted with a decision between two businesses, they overwhelmingly side with the business with the higher rating and better reviews. This portion of online marketing, if neglected, can have devastating effects on your Urgent Care. Unfortunately even if your business has no other presence on the web, it is still possible to have a negative image through reviews posted online. The impact of these online reviews on any business can be seen on Citysearch, Foursquare, Google, and other sources. A great Reputation Management system is fine tuned to not only reduce the impact of long term neglect, but to facilitate an atmosphere that encourages new good reviews, while filtering them to address concerns before they result in a damaging review. Overtime this is tailored and adapted to eventually give your Urgent Care the rating and recognition it deserves. If you are doing well with reviews be sure to protect that image with careful monitoring and follow up. Reputation Management combined with Local Search optimization is an Urgent Care Marketing double whammy that ensures your Urgent Care is chosen over your competitors on search engines like Google.

Don’t hesitate to reach out to us at To sign up for a FREE Urgent Care Marketing Analysis Click Here

5 Must Haves for Urgent Care Marketing (PART 1)

Part 1 is Social Networking for Urgent Care Marketing

1. Social Network Marketing

Facebook, Twitter, LinkedIn, Google+, Pinterest, and Instagram; the importance of social networking sites in marketing an Urgent Care business cannot be emphasized enough, but just having them is not enough, it takes more to “Generate Traffic”, “Build  Brand Recognition”, and help prove “Relevancy” to search engines like Google.

  • Generating Traffic

Generating more traffic for to an Urgent Care business has simple and direct results; more traffic and repeat business translates to larger returns. Social media provides the perfect avenue an Urgent Care to reach out to it’s past patients, while at the same time attracting new ones.

  • Brand Recognition

When a business leaves a lasting impression on it’s patients, they will remember it. Word of mouth is an enormously powerful advertising tool; never before has it been easier for a person to share their experiences with friends and family. Social Media helps to develop an Urgent Care’s image through Social Posting, Blogs, and Reviews. While posting consistent content with all of these mediums are important, it is even more important that the content be valuable to the specific audience.

  • Search Engine Relevancy

Google is the leading search engine among users in the U.S. and being found on this engine should be a primary goal for any Urgent Care business, big or small. While just being found online is a great first step, this is not optimizing Return on Investment (ROI); ideally a business wants to be found first! This is where Relevance becomes paramount. When a possible patient searches for “Urgent Care” Google brings up, what it considers the most “relevant” search results. Google takes into account over 200 factors when comparing one Urgent Care website to that of it’s competitors. In order to beat out the competition it must “prove” to Google that this Urgent Care is more worthy of a top position than the others.

Most professionals understand that working in the medical field is challenging, stressful, and chaotic at times; that being said, taking on Social Networking for an entire business can be a daunting task. Thankfully there are Urgent Care Marketing Agencies willing to take these tasks on, and many of them understand that ROI is a primary goal.

To sign up for a free Urgent Care Marketing Analysis Click Here

The 10 Commandments Of Internet Marketing For Urgent Care – 9 Blogging

9th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Keep Thy Website Content Updated”! – Blogging

This commandment focuses on Blogging.

Urgent Care Marketing - BloggingBy now blogging is a common term but what is a blog and how is it impactful for helping a website get found on Google?  A blog is just a simple way to update a website with relevant information about that company or the industry they are in.  It’s best to think of it as a special news channel just for that company or cause.  Here are a few ways a blog helps with SEO, building audience and converting website visitors.

1.  Prove Thyself To Google – Google looks at many metrics to prove weather or not a website is relevant.  one of the biggest indicators is by how often the website is updated.  If a 5 year old website has not been updated with new content since it was built 5 years ago Google figures that there’s not much relevant information on the site.  The best way to fix this issue is to have a blog built into the website and add new articles on a consistent basis.  Every new blog article is a change that gets Google’s attention.  If done correctly it will also add a new page or “node”.  The more indexed pages with relevant content the better for Google ranking.

2. You Have Not Because You Blog Not – To be found for a particular key word on Google there has to be matching content on the website in question.  Blogging gives a website endless opportunities to be found for a key phrase or word.  Just blog about the things that the website needs to be found for.  Put it in the title and content.

3. Others Shall Testify Of Thy Goodness – By having regular blog content available and sharing it on Social Media others will read the article and share it on their own social profiles as well.  The best form of advertising is word of mouth and social networking takes it to an untouchable level.  Keep putting out good content and over time it will be shared all over the internet through social networking.  This creates back links and brand awareness.

If your Urgent Care’s websites doesn’t have a blog or has a blog that is not regularly updated we can help.  Through our free consultation we can find the best way to get you up and blogging ASAP!   Click Here to get started.

The 10 Commandments Of Internet Marketing For Urgent Care – 7 Video Marketing

7th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Not Use iPhones To Create Company Videos”! – Video Marketing

This commandment focuses on Video Marketing.

Video MarketingThe number 2 search engine in the world is YouTube.  The only search engine to beat YouTube is Google.  That speaks volumes about the type of content people in general like to see.  Video is the most captivating of all content types.  Here are some facts to help support the recommendation that video marketing is a great option for Urgent Care.

1.  Video content gets the most engagement on Social Media – When building brand and/or awareness of a product or service having a video about it on Facebook, Twitter and other social networking sites will be much more impactful than a paragraph or image.  A good rule of thumb is to keep the video under 3 minutes though.  The engagement numbers drop significantly for longer videos.

2. Brand connection is stronger with video engagement – When a potential client learns about a company and what they have to offer through a video they are more inclined to feel a connection to that company which can be a valuable way to create separation from the competition.

3. Videos impress an audience – Having company videos is one way to attract by excellence.  When a company can wield technology in an inspiring way it creates an attraction.  Having a video is also a sign of success.  Company videos have the reputation a being expensive.  If a company has the funds to pay for a company video the potential client feels as though the company is stable and secure.  Just as an FYI, if the company video was recorded using an iPhone this point may not be valid and could actually backfire and make the potential client think the company is a joke that can’t afford a professional video.  It’s best to hire a specialist for video marketing.  Video is a major part of corporate identity and it needs to be done at the best quality.

4. Google search – Google will highlight several types of content on the first page of search results for a key phrase.  One of those areas are videos from YouTube. (Google owns YouTube) If there’s a video that has been optimized for a phrase such as “The Flu” it has a chance to pull up on the first page of results.  This is a great way to get additional traffic and exposure on the internet.

If your Urgent Care Clinic does not have an active video marketing campaign we would love to offer you a free consultation to review how to grow your client base through video marketing.  Click Here to request your free consultation.

The 10 Commandments Of Internet Marketing For Urgent Care – 6 Mobile Marketing

6th Commandment of Internet Marketing for Urgent Care, “Thou Shalt Not Forsake Thy Mobile Users”! – Mobile Marketing

This Commandment focuses on Mobile Marketing.

Urgent Care Marketing - Mobile MarketingToday’s’ society is driven by mobile.  Most of America’s population has a smart phone.  Many households have completely abandoned traditional home telephone service and only use mobile.  Here are some other interesting facts that point out why mobile marketing is so important for Urgent Care.

– 90% of American adults have a cell phone

– 58% of American adults have a smartphone

– 32% of American adults own an e-reader

– 42% of American adults own a tablet computer

This next segment of information is called “Just In Time” users.  These are users that used their phones in daily life situations.  An April 2012 survey finds that some 70% of all cell phone owners and 86% of smartphone owners have used their phones in the previous 30 days to perform at least one of the following activities:

–  Coordinate a meeting or get-together — 41% of cell phone owners have done this in the past 30 days.

–  Solve an unexpected problem that they or someone else had encountered — 35% have used their phones to do this in the past 30 days.

–  Decide whether to visit a business, such as a restaurant — 30% have used their phone to do this in the past 30 days.

–  Find information to help settle an argument they were having — 27% haveused their phone to get information for that reason in the past 30 days.

–  Look up a score of a sporting event — 23% have used their phone to do that in the past 30 days.

–  Get up-to-the-minute traffic or public transit information to find the fastest way to get somewhere — 20% have used their phone to get that kind of information in the past 30 days.

–  Get help in an emergency situation — 19% have used their phone to do that in the past 30 days.

All of this data proves that mobile’s not going away anytime soon.  Not using it properly to market would be a grave mistake.  Here are 3 key ways to leverage mobile for Urgent Care Marketing.

1. Mobile optimized website –  Not tuning a website for mobile use makes it hard for users to navigate and read the website.  This can be a big waste if money had been spent on paid ads or on going organic optimization only to lose the visitor by not having a mobile optimized site.  Having a responsive website design or a stand alone mobile website would be a good solution for mobile marketing.

2. Mobile App – Having a mobile app can help bring in repeat business and brand loyalty.  There are several features that can help with this.  Here are just a few things that can be done with a mobile app for Urgent Care:
-Loyalty Programs
-Click To Call
-Directions & Maps
-Tell a Friend Feature
-Push Notifications (Medical Alerts)

3. Text Club – Some users may still have an older cell phone without app capability and others that do may not want to download an app even if it’s free.  Using an opt in text club can still keep those people informed.

If your Urgent Care Clinic has neglected your mobile audience the time is now to make the change.  All of our clients are experiencing over 50% of their traffic is coming from mobile sources and that number is climbing daily.  Let us help get you on track to more clients through mobile marketing.  Click Here to request your free consultation.