Posts

Mistakes Made With Urgent Care Marketing

Urgent Care Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about urgent care marketing. Sometimes, urgent care businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made urgent care marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Urgent care marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal urgent care marketing?

Urgent care marketing solutions:

1.) Better Pages: A lot of urgent care owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the patients in regards to your urgent care. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to urgent care marketing efforts. Your site should have content that is written to convert visitors to patients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better urgent care marketing. Your urgent care business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for additional patients!
If you need any assistance getting these things in order for your urgent care so that you can get the most out of urgent care marketing, then give us a call @ 405-788-2619.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

No Holiday Break for Urgent Care Marketing

Urgent Care Marketing: Get Active in Social Media

The holidays are a crazy, busy time of year for everyone trying to get things done on their checklists. While you will have some time away from the office, the urgent care marketing part of your job is not taking a break. Holidays seem to bring on even more illness and that means more patients, but even when they aren’t able to make it into your urgent care facility right away, they will still be participating in online activity like many people do. Social media blows up this time of year, because people are using it for personal use to post photos of their holiday get-togethers and to keep in touch with relatives far away. This is your urgent care marketing angel whispering in your ear. Be ambitious enough to make social media your focus this holiday season.

Urgent care marketing on social media is simple around the holidays. Just think of ways to tie in medical related posts, in a cheerful way. All you have to do is think of ways to involve your main target market. For example, you can ask questions to get people involved. It is helpful for people to see you participating in social media postings and if you want, you can schedule postings ahead of time. This will allow you to relax a bit when Christmas day and New Year’s Eve roll around.

Your urgent care marketing doesn’t have to be boring. Be creative above all else and don’t be afraid to sprinkle in holiday humor for festive social posting. This is a fun time of year and everyone enjoys seeing the spirit of the holiday season shine through. Not only will this make people smile, but it makes people see that your urgent care isn’t just a place, but that there is a human side to your business.
Have fun with your urgent care marketing postings on social media pages and have a Merry Christmas.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.