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Urgent care marketing strategy

What’s Your Urgent Care Marketing Strategy?

Urgent Care Marketing To Increase Patient Volume

As the owner or operator of an urgent care clinic you may find yourself thinking there’s no need to advertise or market your practice, because everyone gets sick and will need your clinic eventually, right? That may have been the case when it was simply a question of whether to visit an urgent care versus the emergency room. Many patients quickly found out the benefit to receiving quicker care at the urgent care. Now, of course, there are tons of urgent care clinics that have opened up and that means more competition. You’ll also notice many of them are using some kind of urgent care marketing techniques.

How will you stand out amongst all those other walk-in clinics?

Do you have an urgent care marketing strategy?

If increasing patient volume and maintaining some repeat visitors is one of your urgent care business’ main goals to accomplish, then you really should develop a strategy for online marketing. Here are some ideas which should be the initial focus:

  • Build a custom website that’s also mobile friendly (responsive)
  • Develop custom content
  • Utilize Search Engine Optimization practices (keyword ranking, traffic generation tools, etc.)
  • Maintain online reputation
  • Optimize your business for local search
  • Use social media to your advantage (ads, posting, management, etc.)

All of the suggested starting points listed above are just scratching the surface of what can be done online these days. If you’re too busy running your urgent care business to set aside time to figure out how to run an urgent care marketing campaign, we’re here for you.

If you need professionals in the marketing field with knowledge about your industry, give us a call so we can put together the best possible urgent care marketing strategy for you! Our urgent care marketing team can be reached by calling 405-788-2619.

urgent care marketing principles- 2

Reflection Upon Our Adopted Urgent Care Marketing Principles: Part 2

Drawing Inspiration From The Go-Giver For Urgent Care Marketing

In part one of this blog series we shared 2 out of 5 of the inspirational principles that we utilize in our everyday urgent care marketing business. These valuable lessons are plucked directly from the The Go-Giver, a book written by Bob Burg. Today, we want to reflect on the remaining 3 principles and how we have used them and continue to conduct much of our business with them in mind.

Law #3- The Law Of Influence: Your influence is determined by how abundantly you place other people’s interests first.

Simply put, people will do business with those they know, like, and trust. How did we do that? First, we did what we said we would do! Our urgent care marketing team never made false promises about what it was that we did for our urgent care business owner customers. We also continue to put ourselves in their path rather than hiding in the background. We have regular meetings to ensure that our customers get to know us, understand what we’re doing, and begin to trust our word is good. Furthermore, we give the customers a chance to weigh in on marketing decisions regarding their urgent care clinics.

Law #4- The Law Of Authenticity: The most valuable gift you have to offer is yourself.  

After all, what good is having the skills to perform without showing our true selves? Our urgent care marketing team strives to not only talk about what we can do, but we show that we truly know our stuff.

Law #5- The Law Of Receptivity: The key to effective giving is to stay open to receiving.

If you throw a ball into the air with an open hand, but then close your as the ball falls back down it’s probably going to hit you in the face! It’s a lot safer for you if you decide to try to catch that ball once it comes down. Much in the same way, when we throw out more of our urgent care marketing efforts for less than we take in payment that’s giving and we have to be open to accepting that the fruits of those labors will come full circle and provide for our business. That’s receiving. 

These are the laws we follow and it’s made us humble in our urgent care marketing practices. If you’re an urgent care clinic owner looking for a company that will work with you to help you make your vision for urgent care marketing happen, we’d be happy to help!

urgent care marketing principles

Reflection Upon Our Adopted Urgent Care Marketing Principles: Part 1

Drawing Inspiration From The Go-Giver For Urgent Care Marketing

The truth is that since the founding of our urgent care marketing company we’ve always sought to do the “right thing” for our clients. The world of business is already so full of those who take payment, but do not satisfy their customers. We did not ever wish to be that kind of urgent care marketing company; thus, we started doing business by reading a book.

We have held steadfast to the inspirational principles taught within the The Go-Giver, a wonderful book written by Bob Burg about several valuable business lessons. Today, we’d like to reflect on a few of the laws provided in the book and explain how we have accepted each of them into our own way of conducting our urgent care marketing business, even after all these years.

Law #1- The Law Of Value: Your true worth is determined by how much more you give in value than you take in payment.

Of course, to stay in business any company has to make money and it’s not a terrible thing to do in order to provide for the well-being of employees and sustain the business. The problem comes when business to business relationships are built solely on price and the providing business owner in the relationship does not care whether their customer survives in the end. To prevent this from happening, our urgent care marketing company has made it a point to put into practice the lesson of giving services for a fair price, but ultimately knowing the difference between price and value.

Law #2- The Law Of Compensation: Your income is determined by how many people you serve and how well you serve them.

Many times our customers have price shopped before settling on hiring us. They tell us they have found that our prices were very fair for what we’ve managed to accomplish for them in return. After helping one urgent care chain become successful the word spread and others started to find us. We believe that how well we served others was a testimonial in itself which has, in turn, guided others to seek out our services.

These are only the first 2 of 5 laws we follow and we’ll be talking more about the rest of them in our next post.

If you’re an urgent care clinic owner looking for a company that will work with you to help you make your vision for urgent care marketing happen, we’d be happy to help!

Facebook Ads- Urgent Care Marketing

The New Trends Of Urgent Care Marketing With Facebook Ads

Facebook Has Changed Urgent Care Marketing… Again!

Some urgent care managers have tried urgent care marketing on their own and often believe that no one would click an ad these days.

They’re wrong!

Our urgent care marketing company is no stranger to utilizing Facebook and other social media platforms to help our clients reach more followers, but the name of the game has changed overtime. Now, Facebook ads are no longer just a “one size fits all” mechanism to help potential patients recognize an urgent care clinic.

Facebook ads now come in several varieties! You can choose to do video ads, multi-product ads, photo ads, event ads, retargeting ads, or boosted post ads, just to name a few.

What’s more important is that, as a company, we’ve really learned a lot about harnessing the powers of Facebook ads to make them both highly effective and fully optimized. For example, using the proper targeting methods ensures that the cost of the ads will remain as low as possible while still attracting the correct audience.

The biggest mistake for urgent care marketing with Facebook ads is believing that you have to target EVERYONE.

You don’t!

There is a large enough Facebook audience that you don’t have to be afraid of narrowing down your selection! In fact, statistics tell us that as of the fourth quarter of 2016, there were a recorded 1.86 billion monthly active users. With that being said, you should have no problem picking a targeted group of people (such as by age, gender, their location, their profession, etc.) and still reaching plenty of people.

The large amounts of people practically living digitally on Facebook should be enough for you to be interested in advertising your urgent care marketing campaign. In case you need a little more convincing, here are 3 reasons why Facebook ads are working better than ever:

  • They can be relevant to today’s society.
  • They have the potential to be visually appealing.
  • They can provide a clear “call-to-action”.

Diving in to get things just right does take a bit of a learning curve and if you’re simply too busy to do it yourself, that’s where companies like ours come into play. We’d love to help you stay up-to-date and take advantage of the newest trends circling Facebook ads. If you need our help, we’re here. Give Urgent Care Marketing 2 Point 0, Inc. a call @ 405-788-2619 to discuss your next campaign.