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Digital Statistics- urgent care Marketing

Urgent Care Marketing Strategies To Close Out Your Year Strong

Urgent Care Marketing For The Final Quarter

The “race” to the end of the year is finally upon us as the final quarter has started. Most urgent care clinic owners understand that the final few months of the year (as with all quarters) play a vital role in operations, just as if they were like any other business. Of course, you’re going to want to end this year strong, but what if you could take some time to focus your urgent care marketing efforts on ways that would have your numbers looking even better by the next quarter? In this final quarter you can put some good marketing strategies to use to end this year with a bang. Two of the best ways to help your marketing efforts pay off are to focus on your patient relationships and invest in SEO marketing to boost your clinic’s name on search engines.

Patient Relationships: Connecting with your patients is the easiest way to gain their trust. Look for ways to make a personal connection with as many patients as possible. You could set up an automatic emailer to send out to those who just visited your location and ask them for their personal feedback or review or your location. Responding to negative reviews with a possible solution is one way to build trust and hopefully keep the patient returning!

SEO Marketing: To really pull of a great search engine optimization marketing campaign it’s going to take a few months of hard work. The pay off for investing time into this urgent care marketing strategy is that your name will inch closer and closer to the top of important search engines on the internet, making patients that much more likely to choose your clinic over a competitor.

Some people may not think of urgent care marketing as being their answer to success, but it truly can ensure a successful quarter come 2018 and will make you feel better about your efforts towards the close of the current year. A good urgent care business planner knows that at times opportunities for change should be taken. Why not take a chance on marketing?

If you need help with your marketing efforts, our Urgent Care 2.0 team is here to help. Our urgent care marketing team can be reached by calling 405-788-2619.

Social Media- urgent care marketing

Urgent Care Marketing: Using Clickbait Versus Piquing Genuine Interest

Does Your Social Media Urgent Care Marketing Draw Patients In?

Anyone who regularly checks in on social media will tell you that when an important event occurs, just about everyone “reports” it. In fact, according to data collected from 2016, the Pew Research Center tells us that about 62% of adults in the United States get their news from social media! As social media becomes increasingly more of a go-to place for information of all kinds one thing that really has started to turn consumers off is clickbaiting. So, ask yourself does your urgent care marketing consist of posting headlines that will genuinely pique the interest of potential patients or are you posting clickbait?

If you’re not certain whether your urgent care marketing content on your social media pages is considered clickbait material or genuine material, we’ll help you to understand the difference, today.

Clickbait:

For journalists, writing clever headlines to grab the attention of readers used to be a true skill. These days any entity on social media can be considered a source of “news”, helpful information, or important data, but one has to be careful about they classify as such. Headlines are being used on social media to lure people into clicking on the proposed article, but if the content that follows isn’t what the headline makes it out to be then that is considered clickbait.

As an urgent care company the last thing you want to do is “trick” your followers or potential patients by providing sensationalized or misleading headlines just for the sole purpose of getting more users to your website. Your urgent care marketing efforts aren’t worth the risk of diminishing your reputation. If you continue posting misleading material your followers will soon stop following you!

Genuine Interest:

You can still utilize psychological techniques to pique the curiosity of your readers. Increasing the “click rate” on an urgent care marketing social media post can be as simple as being less detailed in your headline. Here are a few example headlines:

  • Most patients have no idea this is true…
  • You’re not going to believe this…
  • This information could save your life…

The lines above are examples of drawing your patient in, but this only works if you attach those headlines to real data you’ve found to back up what you’re claiming is interesting. See the difference between clickbait and provoking genuine interest?
We hope so! Good luck with your social media posts!

If you have questions for our urgent care marketing team, we can be reached by clicking here!

urgent-care-website

When Should You Update Your Urgent Care Website?

Updating Your Urgent Care Website: Are There Rules?

Website design, like all other forms of technology, are seemingly always evolving. If your urgent care website has been the same since the 1990’s, or even the early 2000’s, then it’s probably stuck in cyberspace and not being found by many people. Those that do happen to stumble upon it most likely click the back button faster than they can blink. So, when should you update your urgent care website?

Well, the truth is that you’re way past the expiration date on updating if you haven’t done so since the early 2000’s or before. Let’s go out a limb here and imagine that you’ve updated within the last 2-5 years. Sadly, this may mean that you’re still behind on the design trends, because things in the world of technology change quickly.

As your urgent care website should be focused on the user experience, keep in mind that certain design pieces do make a difference. Here are some of the best things that are still pretty popular:

  • High definition images
  • Hover images
  • Parallax scrolling
  • Infinite scrolling (also referred to as the never-ending scroll)
  • Background videos and animations

When used properly all of these elements have the ability to enhance a page’s content, but if you’re thinking of utilizing these to build up your urgent care marketing campaign just be careful not to overload the background and cause a distraction from your brand’s true message. Tasteful design displays do matter to how your website comes across to viewers.

Some will tell you there are no rules when it comes to deciding when to re-design or completely rebuild your urgent care website, but we’d say that due to the ever changing website design trends that a good rule of thumb is to check back every 2 years to see if things are still on the up and up.

We’d be happy to help you with your website and urgent care marketing. If your website is old school and you need some help bringing it up to speed, don’t hesitate to give Urgent Care Marketing 2 Point 0, Inc. a call @ 405-788-2619.

Hashtag-Social-Media

Do You Use #Hashtags On Social Media?

Hashtags Trending In Social Media

When hashtags first started being used by Twitter users, there were a lot of people that didn’t understand this new way to communicate on social media. Over the last few years, they have become popular for different reasons, especially now that Facebook and other social media sites allows them. You may be wondering at this point, “how does my urgent care marketing campaign benefit from using hashtags?”

There has been some speculation as to whether hashtags are even still relevant in 2016, but the truth is that they are important. Here are few reasons that hashtags have been deemed important for urgent care marketing:

  • Google counts hashtag searches (Google+) and if someone looks for your hashtag your post could pop up.
  • Social media channels that use the hashtag system allow you to search by category so as to find all posts relating to a particular hashtag, giving your post another chance to be found.
  • Posts with hashtags tend to be more engaging and have more viewers, meaning you increase your chances of getting more business.

While it is still a relevant way to get noticed online, over using the hashtag symbol before words (ex: #urgentcare or #marketing) may get you into trouble. Writing a paragraph full of only hashtag words will most likely cause people to scroll past your post which will appear to be nothing more than spam. Rule of thumb: Stick to a simple method; only tag 1-3 words for business related posts.

Do you use hashtags on social media? If not, for the sake of your urgent care marketing campaign, you might want to consider trying it out.

If you have any questions or need help with any part of your urgent care marketing campaign, don’t hesitate to give Urgent Care Marketing 2.0 a call @ 405-757-4540.

urgent care marketing

What Having Beakn Can Do For Your Urgent Care Marketing

Let Technology Be A Friend To Your Urgent Care Marketing

Have you ever stopped to wonder how you can increase foot traffic to your urgent care? You already know that doing so is extremely important and being top of mind is necessary to fulfill that goal. We’ve talked about many urgent care marketing techniques which included having an online presence, a responsive website, and keeping a clean online reputation, but today, we’re going to talk about a different type of technology. Enter Beakn.

How can Beakn be used for your urgent care marketing efforts?

Let’s take a closer look at what Beakn can do. This is a fairly new program that functions by using bluetooth capabilities to allow the user to do many things! Some of the functions include, but may not be limited to:

  • Detecting patients that are near your urgent care and sending them notifications
  • Allowing patients to sign-in online before entering the waiting room
  • Allowing urgent care’s to send a message after the patient leaves, requesting a review

Why is this significant for urgent care marketing?

Imagine the success of Facebook for just a moment. Now translate that into Beakn. Just like Facebook, anyone can be connected to Beakn with their own account. That means that the more businesses are using it for promotional offers, the more people will be downloading the app. That translates to more potential patients being able to receive your push notifications and more.

Some examples of push notifications might include announcing seasonal updates (flu season, spring allergies, summer sports physicals, back to school immunizations, etc). Allowing patients to sign-in online before they arrive cuts down on the time they have to spend waiting in your waiting room, making your urgent care seem even speedier. Finally, getting reviews from patients is a great way to boost your image online.

Let technology be a friend to your urgent care.

If you have questions about Beakn our team, at Urgent Care Marketing 2.0, is available @ 405-788-2619 to give you some advice.

3 Tips To Drive Patients To Your Website

Tips To Help Patients Find You

As an urgent care business owner it can often feel too difficult to rank higher than the competition and get your name out in the digital world. You don’t have to be an urgent care with 30 locations to beat the odds and stake your piece of property in the land of urgent care marketing. Many people searching for urgent care start looking online, first. Of course, you want your name to appear in the search results. You can follow these simple tips to help drive patients to your website and boost your urgent care marketing campaign.

1. Email Lists: Email can actually be useful to your urgent care marketing plan. You can build an email group by having a monthly newsletter for people to opt-in on. Once they sign up, you have the ability to drip feed content that informational and helpful. Review requests can also be sent to help people leave you positive reviews on Google, which makes your urgent care name look that much better.

2. Facebook Marketing: There are a few ways you can use Facebook to your advantage when planning out your urgent care marketing campaign. One way is the use of Facebook ads and you chose the specific demographic information for those you’d like to target the ads to. You could also track those who have visited your website to re-market to those same people on Facebook.

3. Website Blogging: With enough effort, urgent care marketing is easy with blogging. If you blog often enough with solid content it can help drive patients to the website. You can also share links on social media, like Facebook to bring more viewers. You can also talk about issues in your blogs that people often seek answers to, therefore; bringing value to patients.

These tips sound easy enough for urgent care marketing, right? These are some of the most basic things you could be doing to get your website noticed. If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your marketing needs.

Why Your Urgent Care Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Urgent Care Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this urgent care marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your urgent care marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service page(s) aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to urgent care in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Urgent care marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your urgent care marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to urgent care marketing, please feel free to give us a call (405) 788-2619.

Using LinkedIn: Urgent Care Marketing

Urgent Care Marketing: Get to networking

We talk a lot about social media being a great place to show that you’re “present,” but up until now our blog posts have mostly been about Google+, Facebook and Twitter. While talking to our customers about urgent care marketing it seems that a lot of people seem to be confused by LinkedIn and wonder what the main reason for using this social media website is about. Today, we want to talk about how using LinkedIn is also useful when urgent care marketing.

The annual overview of the 2014’s statistics for LinkedIn revealed a survey study of 896 active users. The details of this survey showed that a large majority (81%) of people have the free account versus the paid account version. They also make it public for viewers. The difference between LinkedIn and the other social media websites is trending more along the idea that LinkedIn is more about networking than blasting up pages of funny or cute content while putting urgent care marketing to work.

It’s no surprise then that urgent care marketing changes a bit on this level. LinkedIn is a great way to provide viewers with a glance at your serious side. Not only is urgent care marketing made easier by being noticed on social media, but there are other ways LinkedIn is helping urgent cares. LinkedIn users, whether to enhance urgent care or otherwise, are reporting that this social media site is helping them to develop their business and even helps others to find employment at their place of business. Are you ready to get LinkedIn?

Urgent Care Marketing: Do You Have What They Want?

Your Website: Is it urgent care marketing worthy or is it a dud?

We’ve said it multiple times, but it’s just that important that we’re going to say it again. Urgent care marketing starts with your website. The website is your urgent care’s digital face. If it looks like a dud, take a guess at what patients are going to think about your clinic. Sure, for a decent urgent care marketing campaign you need to have a mobile friendly, responsive website. That’s not the end of it! Your website needs to be more than just a pretty face, it needs to have important content, too. It should be acting as a way to market yourself, hence; the urgent care marketing campaign part.

So, what can you do to ensure that your urgent care’s website isn’t a dud so that you can draw in more patients? First, you need to put your urgent care marketing thinking cap on. You’re an urgent care facility owner, so your website should reflect everything you can do for a patient. It’ll be easier to optimize your website in that direction. Most likely the number one reason for a patient stopping by your website would be to obtain basic location information. Make sure you have an area that can allow patients to click for a quick view.

Aside from obtaining this information patients may be looking for:

• Any number of your urgent care’s general services offered
• A way to contact you directly via phone
• An option to contact without having to call (some hate calling on the phone!)
• Your hours of operation

Other details about your urgent care such as your staff members or fun filled information will spruce up your website to help patients stick around longer, but the base information mentioned above must be easy to locate for patients. There is nothing worse in this digital age of patients needing things “right now” than them having a hard time navigating your website to find information they want to know. That will make them click the back button quicker than a blink of an eye.

If you need help getting your website in order, give us a call so we can help you with your urgent care marketing!

Vlogging- small business internet marketing

Urgent Care Marketing: About Vlogging

Video Blogging And Urgent Care Marketing

In the recent past we had talked about the importance of blogging on your insurance website as a way to help your urgent care’s website get ranked higher on the organic Google search results. Today, we want to talk about adding videos to your blog, or “vlogging.” Your urgent care marketing campaign takes a different turn when you vlog. A vlog is set up just like a blog, but the body has an uploaded media video file instead of full body text.

If you’re tired of the old fashioned blogging technique you could give vlogging a try. You may be asking “is vlogging just as effective as blogging?” Our answer to you is; yes it is! There are several parts of urgent care marketing and vlogging is one of the powerful ways to get noticed online. Google indexes videos better than plain text. This happens as a result of potential patients spending longer periods of time on your page to watch the video(s).

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. The proof is in the statistics that vlogging could help urgent care facilities get more traffic on their websites. Not only is it more engaging for patients, but it may be easier for you to explain your topic than trying to type it out. Vlogging can provide amazing results for your urgent care marketing campaign.

Of course, to do this type of urgent care marketing, you would need to have your own video equipment and possibly a microphone if your camera isn’t great at picking up sound. If you’re a local urgent care, our company has video equipment on hand to help you out! If not, we will do everything we can to coach you on making the best videos for your page using what you do have.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.