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Mistakes Made With Urgent Care Marketing

Urgent Care Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about urgent care marketing. Sometimes, urgent care businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made urgent care marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Urgent care marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal urgent care marketing?

Urgent care marketing solutions:

1.) Better Pages: A lot of urgent care owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the patients in regards to your urgent care. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to urgent care marketing efforts. Your site should have content that is written to convert visitors to patients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better urgent care marketing. Your urgent care business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for additional patients!
If you need any assistance getting these things in order for your urgent care so that you can get the most out of urgent care marketing, then give us a call @ 405-788-2619.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Urgent Care Marketing & Internet Videos

Urgent Care Marketing: Join the video craze

Urgent care marketing is no exception to the ongoing advancement of technology. With the increased use of the internet for business needs, you have to be willing to evolve or you’ll get left behind. As aspects of our lives becomes more technologically enhanced people expect more of it from you. Text is great, but do you know what is better? Videos. There are several reasons to integrate videos onto your website.

According to information gathered from studies over the years, it would seem that 90% of information transmitted to the brain is visual and 40% of people will respond better to visual information better than plain text. Publishers who use graphics grow in traffic an average of 12% more than those who do not. The plus side to videos is that they tend to get more people to take notice with very little effort. You could be using video on your website and using them to post on social media as well. Have you ever scrolled through Facebook and stopped just because a video started playing? It may not have even been something you wanted to watch, but you did just because it was there.

Patients would much rather see a video play than read through pages of text. Moreover, patients using mobile devices would rather watch a quick, informational video than try to read through text on a condensed version of your urgent care website. More and more urgent care marketers are embracing visual content, because with it they see larger returns in terms of more followers. With more followers, there are more people being exposed to your urgent care marketing content.

If all this information can be used to increase patient visits, why not give it a try? Videos could be the answer to fleshing out your urgent care marketing campaign.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.