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urgent-care-marketing

The Importance Of Ongoing Urgent Care Marketing

Why Urgent Care Marketing Requires Upkeep

Whether you’re paying an internet marketing company to get your name ranked high on the front page of Google search results or you’re doing all the hard work yourself, you may find yourself wondering what happens if you stop. The fact is that doing things the “white hat way” and following all the rules means that it will, generally, take about 3-6 months before you start seeing your company name rise in rank so how long do you think it will take for you to drop off if you suddenly stopped urgent care marketing?

The truth is that it depends on how often Google crawls your site and reindexes the updates you’ve made to the website or lack thereof. The important thing to note is that Google can crawl and index information almost instantaneously in some instances. With that being said some urgent care marketing customers have noticed a drop off within a few days, or even weeks of their website going stale when they decided to stop putting effort into their marketing. One recent example of a marketing customer stopped services and slipped from page one to page two of Google within one week.

Why does the drop off happen so fast?

Think about all the urgent care competition you may have out in your region or even in the nation. If they are fighting for the same number one slot on Google results for “urgent cares” and you suddenly stop fighting for your spot, then not only do all your past efforts go down the drain, so to speak, but in this scenario your competition gets a leg up in the race.

We know that urgent care marketing takes a lot of time to upkeep, but if you’re doing it we strongly urge you to stick with it. If you’ve been handling all of your urgent care marketing by yourself, but you can no longer handle those duties along with those of running your urgent care clinic, please feel free to contact our urgent care marketing team.

We can be reached by clicking here. Our team would love to help you maintain or reach the ranking on Google that you deserve!

Is Your Urgent Care Website Being Penalized By Google?

About The “Must Have” Feature For Urgent Care Websites

Perhaps you’ve decked out your urgent care website to reflect everything that you think patients and potential patients need to know about your urgent care brand? Perhaps you even paid a pretty penny to get you what you thought was the “perfect website?” Maybe you think you’re doing just what you need to do for urgent care marketing?

Here’s the truth: If your urgent care website isn’t mobile friendly, you are in trouble with Google. Why, you ask?

Well, according to Google, your website must be mobile friendly and if it isn’t you’ll feel the digital wrath of Google’s search engine algorithm. What that means is that your ranking will go down as you continuously get “dinged” by Google or significantly penalized by NOT being mobile friendly.

Wake up. Mobile marketing isn’t the future; it’s NOW!

In fact…Did you know that a whopping 75% of Americans admit to bringing their phone to the bathroom with them? Not only that, but 4 out of 5 shoppers use smartphones to make purchases and more. Bottom line: People are constantly searching!

Of course, urgent care marketing is easier if you’re doing it correctly.

Don’t be one of those people that think getting ranked on Google isn’t a big deal. In case you are, let’s put it into perspective for you.

Scenario: Hundreds of people are searching Google for “urgent care” in their area and you don’t appear within the first 3 pages of Google. The majority of people never even click past page 1, let alone past page 3. You are never found by any of those people searching for a medical clinic like yours.

Point made? We hope so. Google ranking is incredibly important. Don’t jeopardize your website and sabotage your urgent care marketing campaign by having a non-responsive website (which means it isn’t mobile friendly).

If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your urgent care marketing needs.

3 Tips To Drive Patients To Your Website

Tips To Help Patients Find You

As an urgent care business owner it can often feel too difficult to rank higher than the competition and get your name out in the digital world. You don’t have to be an urgent care with 30 locations to beat the odds and stake your piece of property in the land of urgent care marketing. Many people searching for urgent care start looking online, first. Of course, you want your name to appear in the search results. You can follow these simple tips to help drive patients to your website and boost your urgent care marketing campaign.

1. Email Lists: Email can actually be useful to your urgent care marketing plan. You can build an email group by having a monthly newsletter for people to opt-in on. Once they sign up, you have the ability to drip feed content that informational and helpful. Review requests can also be sent to help people leave you positive reviews on Google, which makes your urgent care name look that much better.

2. Facebook Marketing: There are a few ways you can use Facebook to your advantage when planning out your urgent care marketing campaign. One way is the use of Facebook ads and you chose the specific demographic information for those you’d like to target the ads to. You could also track those who have visited your website to re-market to those same people on Facebook.

3. Website Blogging: With enough effort, urgent care marketing is easy with blogging. If you blog often enough with solid content it can help drive patients to the website. You can also share links on social media, like Facebook to bring more viewers. You can also talk about issues in your blogs that people often seek answers to, therefore; bringing value to patients.

These tips sound easy enough for urgent care marketing, right? These are some of the most basic things you could be doing to get your website noticed. If you want to know more or need some help getting started in the right direction, feel free to give us a call. We’d be happy to have a consultation with you and find out about your marketing needs.

Why Your Urgent Care Marketing Campaign Isn’t Making You #1

Avoiding Blunders For Urgent Care Marketing

You tweak, delete, change and move things around on your website. As your employees have come and gone you’ve added or changed out photos, content and data to keep your website the most up to date. With all this work you may be thinking “well, I am implementing this urgent care marketing campaign”. You may even have one of your employees keep up with the website tasks while you are busy being the small business owner you need to be, so you feel as though you’ve done everything right. So, your final question is “why is all this work not getting me to the top spot on Google”? Here are a few reasons why your urgent care marketing campaign isn’t #1 on Google.

1.) You don’t have enough pages or enough quality content on each page
2.) Your service page(s) aren’t built to convert people into clients
3.) You don’t have enough genuine, positive Google reviews
4.) You aren’t active on Google +
5.) You aren’t using keywords people search for in regards to urgent care in your area
6.) You don’t have an aged domain name

It can be frustrating to see your competitors rising up above you, but there are several factors that go into play there. In fact, Google is a hard beast to tame! It is continuously shifting and what it deems to be the most relevant information now may not be the same a month from now. That means that what you do to get your website noticed by Google must be spot on, but the tricky part is that Google doesn’t always reveal the secret to get to the top spot. Urgent care marketing can easily become time consuming and for business owners trying to make it out there in the world, that means little time gets dedicated to pampering the website as it needs. If you need help with your urgent care marketing campaign it may be time to call in some professionals.

If you’re interested in having a team dedicated to urgent care marketing, please feel free to give us a call (405) 788-2619.

Urgent Care Marketing: Do You Have What They Want?

Your Website: Is it urgent care marketing worthy or is it a dud?

We’ve said it multiple times, but it’s just that important that we’re going to say it again. Urgent care marketing starts with your website. The website is your urgent care’s digital face. If it looks like a dud, take a guess at what patients are going to think about your clinic. Sure, for a decent urgent care marketing campaign you need to have a mobile friendly, responsive website. That’s not the end of it! Your website needs to be more than just a pretty face, it needs to have important content, too. It should be acting as a way to market yourself, hence; the urgent care marketing campaign part.

So, what can you do to ensure that your urgent care’s website isn’t a dud so that you can draw in more patients? First, you need to put your urgent care marketing thinking cap on. You’re an urgent care facility owner, so your website should reflect everything you can do for a patient. It’ll be easier to optimize your website in that direction. Most likely the number one reason for a patient stopping by your website would be to obtain basic location information. Make sure you have an area that can allow patients to click for a quick view.

Aside from obtaining this information patients may be looking for:

• Any number of your urgent care’s general services offered
• A way to contact you directly via phone
• An option to contact without having to call (some hate calling on the phone!)
• Your hours of operation

Other details about your urgent care such as your staff members or fun filled information will spruce up your website to help patients stick around longer, but the base information mentioned above must be easy to locate for patients. There is nothing worse in this digital age of patients needing things “right now” than them having a hard time navigating your website to find information they want to know. That will make them click the back button quicker than a blink of an eye.

If you need help getting your website in order, give us a call so we can help you with your urgent care marketing!

Mistakes Made With Urgent Care Marketing

Urgent Care Marketing: Find solutions

In our past posts we have discussed in great lengths different ideas about urgent care marketing. Sometimes, urgent care businesses will take this information and run with it to satisfy the “do-it-yourself” mentality that they have. It’s fantastic to start branding yourself, but there are a few mistakes that can be made urgent care marketing. We’re going to tell you about some of those common mistakes and also tell you how to fix those mistakes!

Urgent care marketing mistakes:

1.) Bad Pages: A major mistake you can make is having too many main link pages on the front of your website or not having enough precision in the titles of the pages.

2.) Snooze Fest: A common issue is the website content being too boring with plain text on every page.

3.) No Social Ties: If you are blogging, but you don’t have those blogs connected to your social media pages, then you’re doing yourself a disservice.

How do you fix these problems for optimal urgent care marketing?

Urgent care marketing solutions:

1.) Better Pages: A lot of urgent care owners think making a one-page landing site is good enough. The truth is that Google likes to see a website with more pages, but they have to be precise. Have a set of page links at the top of your home page that speak clearly about what you want to portray to the patients in regards to your urgent care. If you want more information then creating drop down menus from the main page links at the top of your website is a great idea. For example, let’s say you want to talk about your mission, yourself, your team and your community involvement. All of those things can be sub-categories to your “about us” main page link. That makes your site look cleaner, navigate better and diminishes confusion.

2.) Snooze No-More: The content you put on your website is important to urgent care marketing efforts. Your site should have content that is written to convert visitors to patients. You also want to have photos or videos, because graphics make people more likely to stick around.

3.) Getting Social: Connect to your audience on Facebook, Twitter, LinkedIn and Google+ for better urgent care marketing. Your urgent care business page should have social posts daily, but more importantly make sure your blogs are showing up on your social networking websites as a way to point back to your website. More people visiting your website means more potential for additional patients!
If you need any assistance getting these things in order for your urgent care so that you can get the most out of urgent care marketing, then give us a call @ 405-788-2619.

To sign up for a FREE Urgent Care Marketing Analysis, Click Here.

Internet Existence for Urgent Care Marketing Part 2

Urgent Care Marketing: Be found online with SEO

At this point you may have a website already made in order to start your urgent care marketing campaign and it’s living on the web right now, but you don’t know what to do next. Unfortunately for websites, the concept of “build it and they will come” from the movie Field of Dreams, is not a method that will work.

In the process of vamping up your urgent care marketing campaign you have to be mindful of competitors. It is no doubt that patients have searched Google to find an urgent care millions of times. How many times do you think people made it past page three of their Google search before they made their decision on which urgent care to use? Not many and, in fact, there are some patients that never make it past page one of their Google search.

If your urgent care website isn’t on the first three pages of Google then it is likely that you just aren’t being found. If people cannot find your website then they will chose to go somewhere else. Your urgent care marketing campaign needs some help with search engine optimization(SEO). You have to get yourself noticed by Google if you want people to locate your website. Using SEO services can help you get to where you want to be and will help patients find you when they complete Google searches for urgent care facilities.

If you work with professionals that know how to use keywords on your website, then Google will be able to recognize the efforts put forth. By following the basic rules of getting found, you will be able to climb in rankings. It does take some time and effort to consciously updated your page enough so that it doesn’t become a “dead website” and fall off the rankings. but if you’re willing to put in the work to make your urgent care marketing campaign solid, the patients will find you.

Ready for more about how to get a properly build website? To sign up for a FREE Urgent Care Marketing Analysis, Click Here.